Viviendo MY Own Story
My name is Mikaela Lombeyda. I am 22 years old and raised in the beautiful country of Ecuador. That puts me right in the heart of the highly coveted Generation Z cohort that will make up 27% of the entire…
Pop-Tarts Día de Muertos – Best Integrated Creative Campaign
Captura Group is pleased to be recognized by the American Advertising Federation’s (AAF) Mosaic Awards for our Pop-Tarts Día de Muertos campaign as the winner of the best Integrated Creative Campaign category.
Best-In-Class: Pop-Tarts Día de Muertos Impact and Innovation
During the HMC’s Strategic Excellence Award webinar, Sandra Auren, Captura Director of Insights & Strategy shared the insights that served as the cornerstone for the campaign, the challenges & opportunities they faced, and how the teams were able to engage…
Kellogg Company Recognizes Captura Group for Diverse Partner Investment and Support
As a Certified Minority & Women-Owned Business, Captura Group also strives to give back to minority communities and takes pride in opening doors for highly qualified diverse talent and partners. “A simple yet very effective way to support these diverse…
The Hispanic Market: In-Language and In-Culture Marketing
Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent AIMM member-exclusive Lunch & Learn.
HMC Marketer of the Year Fireside Chat
Julie Bowerman & Chelsea Jenkins shared some of the milestones of Kellogg’s multicultural marketing journey to be named Hispanic Marketing Council's 2022 Marketer of the Year.
Late to the Party?
Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer. Brands and retailers may be missing out on cultural connections with the U.S. Hispanic audience by improperly focusing on a single holiday.
Pitaya Entertainment Selects Captura Group As Their Digital Media Agency
Captura Group is proud to announce a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts.
A Growing Hunger: Hispanics & Plant-Based Foods
When it comes to booming markets such as Plant-based Food and Beverages, experience and familiarity with its burgeoning diverse segments can make or break a strategic marketing approach. Choosing the right partner, and building an understanding of the cultural factors…
Three Reasons Why Super Bowl LVI May Attract the Largest Hispanic Audience and Why Should You Care
The audience that will tune in to Super Bowl LVI on February 13, 2022, will likely be the most diverse in years. Hispanic NFL fans have grown exponentially over the past decade, and there are a few reasons why this…