Hispanic + Digital First
Full-Service Agency
Hispanic Digital Marketing Agency
Our Mission
To ignite, create, and amplify behavior-changing ideas that unlock business growth for our clients.
Our Vision
To inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve.
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
Why OLIPOP’s Next Innovation Should Be Inspired by Aguas Frescas
OLIPOP is a relatively new contender in the soda industry that has been shaking up…
Seven Reasons Siete Family Foods is Winning
In today’s fiercely competitive food market, building a brand that is authentic, good for you,…
Beyond Outward Appearance: How Top Activewear Brands Connect Through Culture
Gone are the days when simply offering fashionable, high-quality clothing was enough to keep customers…
Bad Bunny and James Corden singing Ariana Grande's "Break Free" is the duo we never knew we needed! This epic musical moment proves it doesn't take much more than a cool tune to break language and culture barriers.
#BadBunny #ArianaGrande #CarpoolKaraoke
https://t.co/KKXJB1NWuv
#BadBunny #ArianaGrande #CarpoolKaraoke
https://t.co/KKXJB1NWuv
Macy's latest campaign features TikTok's main character energy!🌟By tapping into the app's trendsetting power, the department store engages with a younger audience and stays ahead of the curve. Brands that follow Macy's lead and drive real results.
https://t.co/AoC7XPeYZK
https://t.co/AoC7XPeYZK
Check out the world’s first AI art director, Alex Irving! Using ChatGPT and Midjourney AI tools, 22Squared developed an impressive portfolio, attracting interest from job recruiters. AI tools could revolutionize the creative industry!
https://t.co/NclBF1bX32
https://t.co/NclBF1bX32
Get inspired by 'Flamin' Hot,' the true story of Richard Montanez. Known as the 'godfather of Hispanic marketing,' he rose from a Frito-Lay janitor to a high-level executive. This film premiering at SXSW is a rags-to-riches tale directed by Eva Longoria!
https://t.co/35uQEOCfAv
https://t.co/35uQEOCfAv
Fernando Machado, a legendary marketer, leaves Activision Blizzard for NotCo. He aims to boost NotCo through new CPG and retail partnerships. Discover his compelling reasons for pursuing innovation in the fast-growing plant-based food market.
https://t.co/6Ist6iI6nP
https://t.co/6Ist6iI6nP
The metaverse offers brands a unique opportunity to innovate and expand their reach into consumers' daily lives. Aeropostale has embraced this trend, partnering with MetaversePlus to launch a four-part activation series.
#captureculture #Metaverse
https://t.co/AYf01Ad41H
#captureculture #Metaverse
https://t.co/AYf01Ad41H
Hola, @drinkolipop! We have a culturally relevant and innovative idea that we can't wait to share with you. Let's chat and bring this concept to life together!
https://t.co/yK84ZhoZlh
https://t.co/yK84ZhoZlh
Acculturation is harmful to marketing strategy. Instead of oversimplifying identity, brands should focus on cultural participation to anticipate media consumption. Let's recognize the complexity in communities and avoid harmful terminology.
https://t.co/2r7ysCfk39
https://t.co/2r7ysCfk39
Happy International Women's Day 🙌 !
Today, and every day, let's celebrate the incredible contributions and achievements of women around the world.
A special shoutout to our Capturadas who inspire, teach and make our team better.
#captureculture #IWD2023 #WomenEmpowerment https://t.co/QJCwuxlOfS
Today, and every day, let's celebrate the incredible contributions and achievements of women around the world.
A special shoutout to our Capturadas who inspire, teach and make our team better.
#captureculture #IWD2023 #WomenEmpowerment https://t.co/QJCwuxlOfS
Maybelline is introducing May, their first-ever digital avatar for their new mascara launch. May will assist with future campaigns and offer the brand more control in an unpredictable space. Let's see how this innovative marketing strategy unfolds.
https://t.co/OYvpqFfvOq
https://t.co/OYvpqFfvOq
Influencer marketing is evolving towards a more collaborative approach between brands and creators, where influencers offer creative direction and strategic insights. Read more to learn how your brand can leverage this trend in your advertising.
https://t.co/EdkhFbiSWj
https://t.co/EdkhFbiSWj
300+ companies, including Nike, IBM, and Airbnb, have pledged to hire and engage more Hispanics through the Hispanic Promise 2.0. With Latinos' growing population and purchasing power, diverse representation in corporate America is essential.
https://t.co/Dcl6NmWVS9
https://t.co/Dcl6NmWVS9
"Beyond," Nike's latest Jordan Brand campaign, tells the story of a young female basketball player's journey. With deep sensibility and insight, this ad is a love letter to youth- an invitation to soar beyond fear, doubt, and those who've come before!
https://t.co/vFjM1M9a1C
https://t.co/vFjM1M9a1C
Social media's race to incorporate generative AI is heating up! Snapchat and Meta have both launched new AI capabilities. Is your brand ready to leverage the emerging potential of AI-powered capabilities?🤔
https://t.co/NKuRon9sSF
https://t.co/NKuRon9sSF
Get ready to TikTok on the go with Mercedes-Benz! Keeping up with trends and catering to its customers’ evolving lifestyles, the brand is bringing TikTok and a branded Google Maps navigation system to their vehicles later this year.
#captureculture
https://t.co/QlnDdexNSY
#captureculture
https://t.co/QlnDdexNSY
Silk's Nextmilk brings new life to the iconic milk mustache campaign with celebrity offspring. To stand out in a crowded market, Nextmilk had to make a splash among the next generation of milk drinkers. Check out the original ads for a Flashback Friday!
https://t.co/kTtGhhVnZC
https://t.co/kTtGhhVnZC
Learn seven reasons why @SieteFoods is winning! Check out our blog, and let's chat today.
https://t.co/Imbpi8JVmz
https://t.co/Imbpi8JVmz
Marketers, it's time to move from DEI pledges to action. Prioritize authenticity, alignment, accessibility, and accountability to increase diverse media representation in advertising budgets for long-term growth.
#captureculture
https://t.co/c3Y3hlRH2C
#captureculture
https://t.co/c3Y3hlRH2C
Stay on top of the latest advertising trends! This year’s Super Bowl ads focused on snacks, with food and beverage brands dominating social media (including TikTok-the next big thing in marketing). Let us help your brand snack its way to social media fame! https://t.co/8qAJacar0A
Have you heard about the new lemon-lime-flavored prebiotic sodas? Catering to consumers seeking a healthier alternative to traditional soda, this innovative option features low sugar and gut health support. Learn about their marketing & product design!
https://t.co/S3v1XdjBif
https://t.co/S3v1XdjBif