Hispanic + Digital First
Full-Service Agency
Hispanic Digital Marketing Agency
Our Mission
To ignite, create, and amplify behavior-changing ideas that unlock business growth for our clients.
Our Vision
To inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve.
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
The New Hispanic Media Landscape
The Hispanic audience is diverse and nuanced in their language use, preferences, and media use.…
U.S. HISPANIC STUDENTS ARE TRANSFORMING HIGHER EDUCATION
The pandemic has thrown a curveball at the world, and we’ve all had to adapt…
Thursday, January 21st, 2021 at 1:18pm
We will rebuild, reconcile and recover
in every known nook of our nation,
in every corner called our country
our people diverse and beautiful will emerge battered and beautiful.
— @AmandaGorman “The Hill We Climb" https://t.co/EiYjXv9qjo
We will rebuild, reconcile and recover
in every known nook of our nation,
in every corner called our country
our people diverse and beautiful will emerge battered and beautiful.
— @AmandaGorman “The Hill We Climb" https://t.co/EiYjXv9qjo
Wednesday, January 20th, 2021 at 2:42pm
We welcome Gwendolyne Echenagucia to our team, who has over 15 years of experience leading art direction and creative development of traditional, non-traditional, and integrated multicultural campaigns across multiple categories. #marketingtwitter #lifeatcaptura https://t.co/0vmCRmrmvK
We welcome Gwendolyne Echenagucia to our team, who has over 15 years of experience leading art direction and creative development of traditional, non-traditional, and integrated multicultural campaigns across multiple categories. #marketingtwitter #lifeatcaptura https://t.co/0vmCRmrmvK
Wednesday, January 20th, 2021 at 1:15pm
Hispanic Marketing Insight - #Hispanics across acculturation levels assist members of the collective in purchasing products and services across different price ranges. #HispanicMarketing https://t.co/3dkyqiAdJb
Hispanic Marketing Insight - #Hispanics across acculturation levels assist members of the collective in purchasing products and services across different price ranges. #HispanicMarketing https://t.co/3dkyqiAdJb
Tuesday, January 19th, 2021 at 1:40pm
Hispanic Marketing Insight - #Hispanic consumers are more likely than white consumers to base purchase decisions on brand values or diversity and justice commitment. #hispanicmarketing #DiversityandInclusion https://t.co/4ndBkN5SEx
Hispanic Marketing Insight - #Hispanic consumers are more likely than white consumers to base purchase decisions on brand values or diversity and justice commitment. #hispanicmarketing #DiversityandInclusion https://t.co/4ndBkN5SEx
Thursday, January 7th, 2021 at 1:06pm
Start your year with a stronger understanding of the largest minority group in the United States.
We contributed to the Hispanic Media Usage report by @CulturatiBuzz & invite you to apply the insights to your ads. #marketingtwitter #Hispanicmarketing
https://t.co/xZQDnHAuzz
Start your year with a stronger understanding of the largest minority group in the United States.
We contributed to the Hispanic Media Usage report by @CulturatiBuzz & invite you to apply the insights to your ads. #marketingtwitter #Hispanicmarketing
https://t.co/xZQDnHAuzz
Friday, December 25th, 2020 at 2:30pm
On behalf of our entire family, we want to wish you a happy holiday season and a prosperous 2021. In a time when empathy and action matter the most, we strive to give back to the communities that need it the most. #GiftofGiving
https://t.co/viwIz5b3E0
https://t.co/MpK6QoP9z2 https://t.co/j9LMg1xHyx
On behalf of our entire family, we want to wish you a happy holiday season and a prosperous 2021. In a time when empathy and action matter the most, we strive to give back to the communities that need it the most. #GiftofGiving
https://t.co/viwIz5b3E0
https://t.co/MpK6QoP9z2 https://t.co/j9LMg1xHyx
Tuesday, December 15th, 2020 at 6:33pm
Captura Group recognizes the power of Hispanic students as a path to recovery for higher education. How are you retaining students in these challenging times?
https://t.co/0aKqYSgVAr
#hispanicmarketing #higheredmarketing #collegeadmissions #education #highereducation https://t.co/Rc5VlegpyY
Captura Group recognizes the power of Hispanic students as a path to recovery for higher education. How are you retaining students in these challenging times?
https://t.co/0aKqYSgVAr
#hispanicmarketing #higheredmarketing #collegeadmissions #education #highereducation https://t.co/Rc5VlegpyY
Tuesday, December 15th, 2020 at 2:15pm
Marketers wake up to the power of #hispanics - Bad Bunny’s El Último Tour del Mundo, a 100% Spanish language album was the No. 1 album in America regardless of language. #hispanicmarketing
https://t.co/vw6eXtqHMa https://t.co/SLHYr8dEIS
Marketers wake up to the power of #hispanics - Bad Bunny’s El Último Tour del Mundo, a 100% Spanish language album was the No. 1 album in America regardless of language. #hispanicmarketing
https://t.co/vw6eXtqHMa https://t.co/SLHYr8dEIS
Monday, December 14th, 2020 at 8:29pm
Amigos, be sure to support #latinobusiness this holiday season, here are some awesome ones for your list! https://t.co/VaoHy1PXEz
Amigos, be sure to support #latinobusiness this holiday season, here are some awesome ones for your list! https://t.co/VaoHy1PXEz
Support Latino Biz
@LatinoSupport1
Support these Latino/x led businesses for your holiday shopping --> https://t.co/mMS8uOL9IH
@AriRoseBodyCare @covedoza @ShopNYTAQ @KikasJewelry @TrueFlavorsSA @toasted_mallow @smoreology @VillaMexicoCafe @CejaVineyards @CanticosWorld @KETTLEBELLCHICK @thequeergym @thecompanyogi https://t.co/FavxzvqDmC
Support these Latino/x led businesses for your holiday shopping --> https://t.co/mMS8uOL9IH
@AriRoseBodyCare @covedoza @ShopNYTAQ @KikasJewelry @TrueFlavorsSA @toasted_mallow @smoreology @VillaMexicoCafe @CejaVineyards @CanticosWorld @KETTLEBELLCHICK @thequeergym @thecompanyogi https://t.co/FavxzvqDmC
Monday, December 14th, 2020 at 2:15pm
¡Nos Encanta! @Disney will release Encanto in 2021 - a magical film that will "take you to Colombia" with music from the one and only Lin-Manuel Miranda.
https://t.co/ZeehG04XYH https://t.co/paJpxFa9Vh
¡Nos Encanta! @Disney will release Encanto in 2021 - a magical film that will "take you to Colombia" with music from the one and only Lin-Manuel Miranda.
https://t.co/ZeehG04XYH https://t.co/paJpxFa9Vh
Thursday, December 10th, 2020 at 12:42pm
Must attend #multiculturalmarketing webinar! https://t.co/un72e3yzMN
Must attend #multiculturalmarketing webinar! https://t.co/un72e3yzMN
ANA AIMM
@ana_aimm
AIMM webinar TODAY at 11a PT/2p ET: “The Power of a Modern Marketing Reset” will feature experts speaking on total market missteps and providing guidance on how to effectively construct culture driven frameworks. Last chance to register! https://t.co/UNwIcuBHS5 https://t.co/Fxc4wr55Oo
AIMM webinar TODAY at 11a PT/2p ET: “The Power of a Modern Marketing Reset” will feature experts speaking on total market missteps and providing guidance on how to effectively construct culture driven frameworks. Last chance to register! https://t.co/UNwIcuBHS5 https://t.co/Fxc4wr55Oo
Monday, December 7th, 2020 at 4:57pm
🌽😋👌 https://t.co/YkYLM5x54D
🌽😋👌 https://t.co/YkYLM5x54D
Support Latino Biz
@LatinoSupport1
Craving some elotes deliciosos? Head on over to our featured business Locura Small Bites https://t.co/hfQDhxhJmo and order some today! You will be supporting an awesome #latinxbusiness and filling your tummy!
#elotes #dallas #supportlatinobusiness FYI @obedmanuel https://t.co/GEiAlwkdEf
Craving some elotes deliciosos? Head on over to our featured business Locura Small Bites https://t.co/hfQDhxhJmo and order some today! You will be supporting an awesome #latinxbusiness and filling your tummy!
#elotes #dallas #supportlatinobusiness FYI @obedmanuel https://t.co/GEiAlwkdEf
Saturday, December 5th, 2020 at 10:20pm
Support Latino Business this holiday season! https://t.co/9rCSgXHI7d
Support Latino Business this holiday season! https://t.co/9rCSgXHI7d
Friday, December 4th, 2020 at 7:16pm
5. Consumers are holding companies accountable for representation. Discover your brand’s rightful purpose and ownable place within the diverse markets you serve by investing in talent & partners within the audience. This allows an authentic brand voice in the space. #MBE #WBE https://t.co/xCg2eMaqne
5. Consumers are holding companies accountable for representation. Discover your brand’s rightful purpose and ownable place within the diverse markets you serve by investing in talent & partners within the audience. This allows an authentic brand voice in the space. #MBE #WBE https://t.co/xCg2eMaqne
Friday, December 4th, 2020 at 3:05pm
4. #SeeAll Brands can celebrate diversity in the US with an understanding that all of us are defined by more than one identity. Recognize the motivations behind each segment to implement a strategy for the full spectrum of consumers. #MulticulturalMarketing #MBE #WBE https://t.co/3lg8tTA7mz
4. #SeeAll Brands can celebrate diversity in the US with an understanding that all of us are defined by more than one identity. Recognize the motivations behind each segment to implement a strategy for the full spectrum of consumers. #MulticulturalMarketing #MBE #WBE https://t.co/3lg8tTA7mz
Thursday, December 3rd, 2020 at 9:05pm
3. A “Come to stay, and win.” strategy works when the commitment to winning the market translates into a consistent investment. This has the power to result in long-term brand loyalty and market share with #multicultural audiences.
#marketingtwitter #MBE #WBE #HispanicMarketing https://t.co/sZksDuXavp
3. A “Come to stay, and win.” strategy works when the commitment to winning the market translates into a consistent investment. This has the power to result in long-term brand loyalty and market share with #multicultural audiences.
#marketingtwitter #MBE #WBE #HispanicMarketing https://t.co/sZksDuXavp
Thursday, December 3rd, 2020 at 1:12pm
#2. A “bolted-on” diversity campaign is poorly reflected in returns. Translated, “racially ambiguous”, and inauthentic promotions have no place in this multicultural nation. An integrated plan has the potential to increase purchasing intent 3x. #MulticulturalMarketing #MBE https://t.co/qKFpznKbQo
#2. A “bolted-on” diversity campaign is poorly reflected in returns. Translated, “racially ambiguous”, and inauthentic promotions have no place in this multicultural nation. An integrated plan has the potential to increase purchasing intent 3x. #MulticulturalMarketing #MBE https://t.co/qKFpznKbQo
Wednesday, December 2nd, 2020 at 7:30pm
#1. This year’s keynote address established and reinforced that representation in advertising is not only the right thing to do, but it will also bring sustained business growth. #MulticulturalMarketing #MBE #WBE https://t.co/xz4eRVzHsf
#1. This year’s keynote address established and reinforced that representation in advertising is not only the right thing to do, but it will also bring sustained business growth. #MulticulturalMarketing #MBE #WBE https://t.co/xz4eRVzHsf
Wednesday, December 2nd, 2020 at 6:55pm
This week, we share 5 Takeaways from The 2020 Association of National Advertisers Multicultural Marketing & Diversity Conference, where the industry called for a change to the multicultural marketing approach.
Read more:
https://t.co/i9rbZ2KKGn
#MulticulturalMarketing #MBE
This week, we share 5 Takeaways from The 2020 Association of National Advertisers Multicultural Marketing & Diversity Conference, where the industry called for a change to the multicultural marketing approach.
Read more:
https://t.co/i9rbZ2KKGn
#MulticulturalMarketing #MBE
Captura Group
Since 2001, Captura Group has enabled leading companies, government organizations and non-profits to harness the power of digital communications.
We grow our clients’ businesses by creating and amplifying engaging experiences that connect companies and organizations with online Hispanics.
By combining deep Hispanic consumer insights with actionable business objectives, we deliver relevant and breakthrough experiences at the right time and through the right channels.