Hispanic + Digital First
Full-Service Agency
Hispanic Digital Marketing Agency
Our Mission
To ignite, create, and amplify behavior-changing ideas that unlock business growth for our clients.
Our Vision
To inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve.
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
6 Sure Fire Multicultural Insights to Optimize 2022 Marketing Planning
This year has been marked by unprecedented change in society, the economy, and the health…
Captura Group Teams Up with Pereira O’Dell for Zelle® Campaign
In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the…
Latinos are Saving our National Pastime One Bat Flip at a Time
The growth of Latino fans and players have been key to the resurgence of baseball,…
Friday, September 24th, 2021 at 5:45pm
A: Who Are Capturados?
The team had some Friday fun, getting competitive with a game of Jeopardy. #LifeAtCaptura #CaptureCulture https://t.co/cadPl9ww3m
A: Who Are Capturados?
The team had some Friday fun, getting competitive with a game of Jeopardy. #LifeAtCaptura #CaptureCulture https://t.co/cadPl9ww3m
Tuesday, September 21st, 2021 at 5:01pm
"Marketers should look at volume opportunities across all segments and invest accordingly. Hispanics will be a major growth driver" - @rorci
Our very own EVP of Strategic Growth shares the future of segment marketing on @hispanicad
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https://t.co/iQjGCG4vXV #marketing
"Marketers should look at volume opportunities across all segments and invest accordingly. Hispanics will be a major growth driver" - @rorci
Our very own EVP of Strategic Growth shares the future of segment marketing on @hispanicad
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https://t.co/iQjGCG4vXV #marketing
Tuesday, September 21st, 2021 at 1:00pm
HISPANIC BUSINESS IS THE ENGINE FOR ECONOMIC GROWTH.
During Hispanic Heritage Month we honor all the Latino entrepreneurs making a difference in the U.S.
Captura Group is a proud Hispanic & Women Owned Business since 2001. Contact us to learn more: https://t.co/Po8PFB5154 https://t.co/GOYAol5xNX
HISPANIC BUSINESS IS THE ENGINE FOR ECONOMIC GROWTH.
During Hispanic Heritage Month we honor all the Latino entrepreneurs making a difference in the U.S.
Captura Group is a proud Hispanic & Women Owned Business since 2001. Contact us to learn more: https://t.co/Po8PFB5154 https://t.co/GOYAol5xNX
Thursday, September 16th, 2021 at 2:00pm
Captura Group celebrates #HispanicHeritageMonth and encourages our friends and partners to #SeeALL and reflect the richness of our cultures in marketing.
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https://t.co/ZZEikV7vLJ
#CaptureCulture #HispanicMarketing
Captura Group celebrates #HispanicHeritageMonth and encourages our friends and partners to #SeeALL and reflect the richness of our cultures in marketing.
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https://t.co/ZZEikV7vLJ
#CaptureCulture #HispanicMarketing
Wednesday, September 15th, 2021 at 5:00pm
This year, celebrate #HispanicHeritageMonth and make plans to grow your business with a 2022 investment in Hispanic Marketing.
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https://t.co/Klj7GBrJcZ
#HispanicMarketing - By @rorci
This year, celebrate #HispanicHeritageMonth and make plans to grow your business with a 2022 investment in Hispanic Marketing.
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https://t.co/Klj7GBrJcZ
#HispanicMarketing - By @rorci
Wednesday, September 8th, 2021 at 6:45pm
We are proud to work with @KelloggsUS to celebrate cultural tradition with limited-edition Día de Muertos @PopTartsUS. It's one of the many ways they're recognizing the contributions of the U.S. Latinx community.
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https://t.co/IBXGu5Kwmt #SeeAll
We are proud to work with @KelloggsUS to celebrate cultural tradition with limited-edition Día de Muertos @PopTartsUS. It's one of the many ways they're recognizing the contributions of the U.S. Latinx community.
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https://t.co/IBXGu5Kwmt #SeeAll
Thursday, August 26th, 2021 at 12:43pm
Latino players are impacting the sport with their sheer numbers & the way they play the game, bringing swagger & passion to the sport. Learn from baseball how Latinos are saving our national pastime.
#hispanicmarketing #baseball #sportsmarketing https://t.co/8GXy5lVTac https://t.co/eIUYEibwU6
Latino players are impacting the sport with their sheer numbers & the way they play the game, bringing swagger & passion to the sport. Learn from baseball how Latinos are saving our national pastime.
#hispanicmarketing #baseball #sportsmarketing https://t.co/8GXy5lVTac https://t.co/eIUYEibwU6
Friday, August 20th, 2021 at 12:04pm
Our clients @KelloggsUS are champions for diversity. We collaborate with Kellogg’s ED+I team in the development of integrated campaigns that reflect Hispanic culture.
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#MulticulturalMarketing #MulticulturalExcellence @ANAAIMM #DEI
https://t.co/XaANDOqeYh
Our clients @KelloggsUS are champions for diversity. We collaborate with Kellogg’s ED+I team in the development of integrated campaigns that reflect Hispanic culture.
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#MulticulturalMarketing #MulticulturalExcellence @ANAAIMM #DEI
https://t.co/XaANDOqeYh
Wednesday, August 18th, 2021 at 2:49pm
Say Cheese! On-set with Dairy Farmers of America for their Cache Valley Creamery photo shoot.
@dfamilk
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#Cheese #Dairy #Digitalmarketing #capturaculture #Production #BTS #BehindTheScenes https://t.co/JKs3d2FhcW
Say Cheese! On-set with Dairy Farmers of America for their Cache Valley Creamery photo shoot.
@dfamilk
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#Cheese #Dairy #Digitalmarketing #capturaculture #Production #BTS #BehindTheScenes https://t.co/JKs3d2FhcW
Thursday, August 12th, 2021 at 5:50pm
Maps showed Hispanics are the most prevalent ethnic group in numerous counties across almost a dozen states. Across counties in virtually all 50 states, Hispanics are the second most prevalent ethnic group.
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#hispanicmarketing #multiculturalmarketing #totalmarket #CaptureCulture https://t.co/8oBZQqC8SV
Maps showed Hispanics are the most prevalent ethnic group in numerous counties across almost a dozen states. Across counties in virtually all 50 states, Hispanics are the second most prevalent ethnic group.
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#hispanicmarketing #multiculturalmarketing #totalmarket #CaptureCulture https://t.co/8oBZQqC8SV
Thursday, August 12th, 2021 at 5:43pm
The U.S. Hispanic population grew from a previously estimated 60.6M in 2020 to 62.1M, and representing 18.7% of the total population, and accounting for about half the growth since 2010. @uscensusbureau
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#hispanicmarketing #multiculturalmarketing #totalmarket #CaptureCulture
The U.S. Hispanic population grew from a previously estimated 60.6M in 2020 to 62.1M, and representing 18.7% of the total population, and accounting for about half the growth since 2010. @uscensusbureau
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#hispanicmarketing #multiculturalmarketing #totalmarket #CaptureCulture
Thursday, August 12th, 2021 at 12:35pm
The under 34 age bracket is 25% Hispanic, and are heavy content consumers across languages & platforms. @NBCUniversal is investing in Peacock and creators to tell stories that connect and represent this dynamic and vibrant community.
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https://t.co/xcya3xAJqy #SeeAll #Latino
The under 34 age bracket is 25% Hispanic, and are heavy content consumers across languages & platforms. @NBCUniversal is investing in Peacock and creators to tell stories that connect and represent this dynamic and vibrant community.
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https://t.co/xcya3xAJqy #SeeAll #Latino
Thursday, July 29th, 2021 at 2:56pm
Lead your shopper marketing with Multicultural preferences in mind.
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https://t.co/FtsgpfWwuk
#Shoppermarketing #CPG #multiculturalmarketing #growthaccelerator #CaptureCulture
Lead your shopper marketing with Multicultural preferences in mind.
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https://t.co/FtsgpfWwuk
#Shoppermarketing #CPG #multiculturalmarketing #growthaccelerator #CaptureCulture
Wednesday, July 28th, 2021 at 12:25pm
We are proud to have @rorci representing us as Judge at the ANA Multicultural Excellence Awards.
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#CaptureCulture #digitalmarketing #marketingexcellence #Hispanicmarketing #ANAAIMM #SeeAll @ana_aimm #ANAmulti #multiculturalmarketing https://t.co/gnj0LyRDAl
We are proud to have @rorci representing us as Judge at the ANA Multicultural Excellence Awards.
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#CaptureCulture #digitalmarketing #marketingexcellence #Hispanicmarketing #ANAAIMM #SeeAll @ana_aimm #ANAmulti #multiculturalmarketing https://t.co/gnj0LyRDAl
Friday, July 23rd, 2021 at 2:20pm
This article makes clear why advertisers need to hire culture-savvy agency partners for their segment marketing.
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#Multiculturalmarketing #HispanicMarketing #CaptureCulture #segmentmarketing
https://t.co/wPFkMLifxl
This article makes clear why advertisers need to hire culture-savvy agency partners for their segment marketing.
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#Multiculturalmarketing #HispanicMarketing #CaptureCulture #segmentmarketing
https://t.co/wPFkMLifxl
Monday, July 19th, 2021 at 3:31pm
Rather than broad social media platforms, users are gravitating to platforms that cater to specific interests, like entertainment or medical professionals. A good lesson for marketers.
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#digitalmarketing #culturemarketing #socialmedia #communityengagement
https://t.co/JFY9H85OWY
Rather than broad social media platforms, users are gravitating to platforms that cater to specific interests, like entertainment or medical professionals. A good lesson for marketers.
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#digitalmarketing #culturemarketing #socialmedia #communityengagement
https://t.co/JFY9H85OWY
Thursday, July 15th, 2021 at 2:15pm
Exciting ad platform from our partners at @AccessUndertone to connect minority and women-owned publishers with advertisers. Congratulations on also contributing to charitable causes of the brands' choosing.
#HighImpact #SocialGood #MBE #WBE #CaptureCulture https://t.co/OnrtqxqkGc
Exciting ad platform from our partners at @AccessUndertone to connect minority and women-owned publishers with advertisers. Congratulations on also contributing to charitable causes of the brands' choosing.
#HighImpact #SocialGood #MBE #WBE #CaptureCulture https://t.co/OnrtqxqkGc
Friday, July 9th, 2021 at 1:10pm
Becky G launches cruelty-free makeup celebrating her culture. The products highlight strength & "Latinidad" with the shades and ingredients. The brand will elevate Latinx artists.
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#Latina #Entrepreneurship #Digitalmarketing #Culturemarketing #beauty https://t.co/9kdYE64kRt
Becky G launches cruelty-free makeup celebrating her culture. The products highlight strength & "Latinidad" with the shades and ingredients. The brand will elevate Latinx artists.
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#Latina #Entrepreneurship #Digitalmarketing #Culturemarketing #beauty https://t.co/9kdYE64kRt
Thursday, July 8th, 2021 at 11:10am
Disney casts a Latina for the Live Action Snow White. Will they reflect Latino culture too?
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#culturalintelligence #multiculturalmarketing #Hispanicmarketing #diversity #representationinmedia #CaptureCulture https://t.co/kByuwSM9yn
Disney casts a Latina for the Live Action Snow White. Will they reflect Latino culture too?
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#culturalintelligence #multiculturalmarketing #Hispanicmarketing #diversity #representationinmedia #CaptureCulture https://t.co/kByuwSM9yn
Wednesday, July 7th, 2021 at 8:13pm
Bienvenida! Tessy joins us as Senior Art Director with over 20 years of experience with big agencies & brands, and led her own creative boutique. Tessy has been a part of our extended family and we are excited to have her fully onboard as a Capturada.
#LifeatCaptura #VidaCaptura https://t.co/VE1rprScHO
Bienvenida! Tessy joins us as Senior Art Director with over 20 years of experience with big agencies & brands, and led her own creative boutique. Tessy has been a part of our extended family and we are excited to have her fully onboard as a Capturada.
#LifeatCaptura #VidaCaptura https://t.co/VE1rprScHO
Captura Group
Since 2001, Captura Group has enabled leading companies, government organizations and non-profits to harness the power of digital communications.
We grow our clients’ businesses by creating and amplifying engaging experiences that connect companies and organizations with online Hispanics.
By combining deep Hispanic consumer insights with actionable business objectives, we deliver relevant and breakthrough experiences at the right time and through the right channels.