Hispanic + Digital First
Full-Service Agency
Hispanic Digital Marketing Agency
Our Mission
To ignite, create, and amplify behavior-changing ideas that unlock business growth for our clients.
Our Vision
To inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve.
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
The Day of Reckoning is Coming for Hispanic Marketing
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently…
Elba Intriago Joins Captura Group as VP, Client Partnerships
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s evolution. Captura…
Why Brands Should Celebrate Hispanic Marketing Post-COVID
We are am raising a glass to good health, the future, and to the 20…
Thursday, December 2nd, 2021 at 5:12pm
Diverse supplier certification benefits everyone, and we are a proud Hispanic & Women-Owned Firm that gets results.
https://t.co/q4ETgWsshg
.
#captureculture #oneteam #MBE #WBE #minorityownedbusiness #womenownedbusiness #resultsdriven #multiculturalmarketing
Diverse supplier certification benefits everyone, and we are a proud Hispanic & Women-Owned Firm that gets results.
https://t.co/q4ETgWsshg
.
#captureculture #oneteam #MBE #WBE #minorityownedbusiness #womenownedbusiness #resultsdriven #multiculturalmarketing
Tuesday, November 23rd, 2021 at 3:25pm
We saw @marcpritchard1 share his 5 Habits to Seize the Multicultural Opportunity at #ANAMulti. The Obstacle to brand growth is "traditional" #marketing. Change your mindset & separate #MulticulturalMarketing from the rest.
.
https://t.co/OeOgJ5fMRr
@ana_aimm #marketingtwitter
We saw @marcpritchard1 share his 5 Habits to Seize the Multicultural Opportunity at #ANAMulti. The Obstacle to brand growth is "traditional" #marketing. Change your mindset & separate #MulticulturalMarketing from the rest.
.
https://t.co/OeOgJ5fMRr
@ana_aimm #marketingtwitter
Thursday, November 18th, 2021 at 5:00pm
@ANAmarketers is taking ethnic diversity seriously as a growth engine for brands. Under the leadership of @BobLiodice these reports point to progress. Captura Group is proud to working with @ana_aimm on these initiatives.
https://t.co/VIz1RUiope #CaptureCulture #SeeAll #Diversity
@ANAmarketers is taking ethnic diversity seriously as a growth engine for brands. Under the leadership of @BobLiodice these reports point to progress. Captura Group is proud to working with @ana_aimm on these initiatives.
https://t.co/VIz1RUiope #CaptureCulture #SeeAll #Diversity
Wednesday, November 17th, 2021 at 4:00pm
Welcome Elba! Recognized by the American Advertising Federation as one of the top 20 women in advertising in Dallas, Elba brings deep expertise, passion and business acumen to Captura Group.
.
https://t.co/irSNpCSg0S
#HispanicMarketing #OneTeam #LifeatCaptura #CaptureCulture
Welcome Elba! Recognized by the American Advertising Federation as one of the top 20 women in advertising in Dallas, Elba brings deep expertise, passion and business acumen to Captura Group.
.
https://t.co/irSNpCSg0S
#HispanicMarketing #OneTeam #LifeatCaptura #CaptureCulture
Thursday, November 11th, 2021 at 4:00pm
When it comes to effective marketing, this article sheds light on the importance of culturally relevant targeting across all channels on the path to purchase.
.
https://t.co/ixHckLQMpB
#MulticulturalMarketing #Influencer @ana_aimm #Influencermarketing #representation #seeall
When it comes to effective marketing, this article sheds light on the importance of culturally relevant targeting across all channels on the path to purchase.
.
https://t.co/ixHckLQMpB
#MulticulturalMarketing #Influencer @ana_aimm #Influencermarketing #representation #seeall
Tuesday, November 2nd, 2021 at 6:35pm
Hispanics are culturally resilient & making a remarkable comeback from COVID. Here are reasons to be optimistic about Latino marketing as we look ahead. Read the latest from @rorci
#HispanicMarketing #CaptureCulture #MulticulturalMarketing #COVIDRecovery
https://t.co/Yak0RRxuEw
Hispanics are culturally resilient & making a remarkable comeback from COVID. Here are reasons to be optimistic about Latino marketing as we look ahead. Read the latest from @rorci
#HispanicMarketing #CaptureCulture #MulticulturalMarketing #COVIDRecovery
https://t.co/Yak0RRxuEw
Tuesday, October 26th, 2021 at 4:20pm
Felicidades to our @KelloggsUS partner Sue Seams on her recognition as a Hispanic Market Thought Leader!
.
#SeeAll @hmchispanic https://t.co/hlcQVcOjgg
Felicidades to our @KelloggsUS partner Sue Seams on her recognition as a Hispanic Market Thought Leader!
.
#SeeAll @hmchispanic https://t.co/hlcQVcOjgg
Tuesday, October 26th, 2021 at 2:17pm
Latinas want stories of Latinas to be written by Latinas. - @Telemundo ✨We are grateful for our amazing Latina creators at CG. #lifeatCaptura #captureculture #seeall #seeher #ANAMulti
Latinas want stories of Latinas to be written by Latinas. - @Telemundo ✨We are grateful for our amazing Latina creators at CG. #lifeatCaptura #captureculture #seeall #seeher #ANAMulti
Tuesday, October 26th, 2021 at 2:09pm
"Representation is a business imperative: If you want to grow, bet on Latinas and they will deliver every time." - Mónica Gil of @Telemundo
#ANAMulti #SeeHer #SeeAll #minorityowned #womanowned #latinaleaders #representation #growthmarketing @ana_aimm
"Representation is a business imperative: If you want to grow, bet on Latinas and they will deliver every time." - Mónica Gil of @Telemundo
#ANAMulti #SeeHer #SeeAll #minorityowned #womanowned #latinaleaders #representation #growthmarketing @ana_aimm
Tuesday, October 26th, 2021 at 1:49pm
Next level change drivers are using product diversity to drive internal diversity #innovation #ANAMulti #DEI #SeeAll
.
Not just product for profit, but business for growth, business for good.
Next level change drivers are using product diversity to drive internal diversity #innovation #ANAMulti #DEI #SeeAll
.
Not just product for profit, but business for growth, business for good.
Tuesday, October 26th, 2021 at 1:39pm
👨🏿🎨🧑🏻🎨👩🏽🎨Representation in creative is key, as we develop young creatives, giving them the tools to draw themselves is one small step to reflective work. Great initiative by Mimi Dixon at @Crayola. #ANAMulti https://t.co/Z8djnXLy83
👨🏿🎨🧑🏻🎨👩🏽🎨Representation in creative is key, as we develop young creatives, giving them the tools to draw themselves is one small step to reflective work. Great initiative by Mimi Dixon at @Crayola. #ANAMulti https://t.co/Z8djnXLy83
Monday, October 25th, 2021 at 6:16pm
In a commitment to Inclusive Marketing, Multicultural marketing is an optimization and corrective effort towards sustained and intentional change. - Chaucer Barnes #ANAMulti
In a commitment to Inclusive Marketing, Multicultural marketing is an optimization and corrective effort towards sustained and intentional change. - Chaucer Barnes #ANAMulti
Monday, October 25th, 2021 at 1:43pm
Diverse reach requires a three part approach to change:
- Representation
- Relevance
- Resonance
#ANAMulti #SeeAll #multiculturalmarketing
Diverse reach requires a three part approach to change:
- Representation
- Relevance
- Resonance
#ANAMulti #SeeAll #multiculturalmarketing
Monday, October 25th, 2021 at 1:39pm
Inclusive research groups are needed to accurately represent multicultural consumers, and guide business decisions to serve the 40% multicultural population. #culturalintelligence #ANAmulti
Inclusive research groups are needed to accurately represent multicultural consumers, and guide business decisions to serve the 40% multicultural population. #culturalintelligence #ANAmulti
Monday, October 25th, 2021 at 1:39pm
Our job as marketers is to be distinctive. It's time to retire "General Market". Multicultural marketing IS mainstream marketing. Marc S. Pritchard #ANAmulti
Our job as marketers is to be distinctive. It's time to retire "General Market". Multicultural marketing IS mainstream marketing. Marc S. Pritchard #ANAmulti
Monday, October 25th, 2021 at 1:38pm
The Multicultural Share Gap, the market gap between multicultural consumers, is a $500,000,000 opportunity. - Marc S. Pritchard
#ANAMulti #seeall @ana_aimm #CaptureCulture
The Multicultural Share Gap, the market gap between multicultural consumers, is a $500,000,000 opportunity. - Marc S. Pritchard
#ANAMulti #seeall @ana_aimm #CaptureCulture
Monday, October 25th, 2021 at 1:37pm
Today's #ANAMulti keynote is energized by an "Intention into Action" momentum towards sustainable change to #SeeAll with representation in advertising at all levels. @ana_aimm
Today's #ANAMulti keynote is energized by an "Intention into Action" momentum towards sustainable change to #SeeAll with representation in advertising at all levels. @ana_aimm
Tuesday, October 19th, 2021 at 5:00pm
Diversity of thought leads to insight driven marketing. Captura Group is Hispanic and Women-Owned, with strong women in leadership.
.
https://t.co/Hv2dHbG2s6
#WBE #WomenOwned #Jefas #MinorityOwned #MBE #CapturaCulture #DiverseSupplier #SeeAll
Diversity of thought leads to insight driven marketing. Captura Group is Hispanic and Women-Owned, with strong women in leadership.
.
https://t.co/Hv2dHbG2s6
#WBE #WomenOwned #Jefas #MinorityOwned #MBE #CapturaCulture #DiverseSupplier #SeeAll
Thursday, October 14th, 2021 at 3:00pm
Please welcome Vianney! She is our bicultural account coordinator. Born in San Diego and raised in Tijuana, she is a creative millennial and #DogMom to Ginger.
#lifeatCaptura #CaptureCulture https://t.co/xFqa5WjIQ2
Please welcome Vianney! She is our bicultural account coordinator. Born in San Diego and raised in Tijuana, she is a creative millennial and #DogMom to Ginger.
#lifeatCaptura #CaptureCulture https://t.co/xFqa5WjIQ2