Hispanic + Digital First
Full-Service Agency
Hispanic Digital Marketing Agency
Our Mission
To ignite, create, and amplify behavior-changing ideas that unlock business growth for our clients.
Our Vision
To inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve.
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
U.S. Hispanics Will Reboot the Post-COVID Economy
As the U.S. begins to see the light at the end of the COVID tunnel,…
Jessica Cuevas Molina Joins Captura Group as Executive Creative Director
Highly Awarded Bilingual and Bicultural Digital Native Will Lead Agency Creative Capability at a Pivotal…
The Portability of Culture: Technology & Segmentation
Today Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual…
Thursday, June 10th, 2021 at 4:16pm
"In The Heights" movie - in theaters June 11 - celebrates Latinos' impact in NYC. @Forbes shares The Latino Experience in NYC guide to Latin neighborhoods in the largest U.S. city.
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#CapturaCulture #NYC #InTheHeights #SeeAll http://ow.ly/LD9r50F7Hyd
"In The Heights" movie - in theaters June 11 - celebrates Latinos' impact in NYC. @Forbes shares The Latino Experience in NYC guide to Latin neighborhoods in the largest U.S. city.
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#CapturaCulture #NYC #InTheHeights #SeeAll http://ow.ly/LD9r50F7Hyd
Wednesday, June 9th, 2021 at 11:19am
Latino biopics like "Selena" are being picked up as storytellers share the lives of Latino icons.
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#CapturaCulture #SeeAll #Representation #ShareLatinoStories https://variety.com/2021/tv/features/veneno-selena-isabel-latino-biopic-explosion-hollywood-1234982448/
Latino biopics like "Selena" are being picked up as storytellers share the lives of Latino icons.
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#CapturaCulture #SeeAll #Representation #ShareLatinoStories https://variety.com/2021/tv/features/veneno-selena-isabel-latino-biopic-explosion-hollywood-1234982448/
Tuesday, June 8th, 2021 at 3:36pm
As companies commit to DEI across their organizations, #ANA shares 4 steps for successful change.
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#CapturaCulture #DEI #Representationinmedia http://ow.ly/1IVO50F5R1g
As companies commit to DEI across their organizations, #ANA shares 4 steps for successful change.
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#CapturaCulture #DEI #Representationinmedia http://ow.ly/1IVO50F5R1g
Tuesday, June 8th, 2021 at 11:57am
Hispanic employment is rebounding, with the largest drop in unemployment rates. Reports show a decrease from 18.9% in April 2020 to 6.2% now in May 2021.
#Employment #Economicrecovery #Latino #CaptureCulture
https://t.co/FKkcoCyEVC
Hispanic employment is rebounding, with the largest drop in unemployment rates. Reports show a decrease from 18.9% in April 2020 to 6.2% now in May 2021.
#Employment #Economicrecovery #Latino #CaptureCulture
https://t.co/FKkcoCyEVC
Wednesday, June 2nd, 2021 at 6:36pm
As we see a light at the end of the COVID tunnel, we must plan for economic recovery. Smart marketers have discovered that investing in U.S. Hispanics is an engine for post pandemic growth.
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https://t.co/ot7uzrscN9
#COVIDRecovery #EconomicResilience #GrowthMarketing
As we see a light at the end of the COVID tunnel, we must plan for economic recovery. Smart marketers have discovered that investing in U.S. Hispanics is an engine for post pandemic growth.
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https://t.co/ot7uzrscN9
#COVIDRecovery #EconomicResilience #GrowthMarketing
Friday, May 28th, 2021 at 3:22pm
The Urban Institute predicts over the next 20 years, 70% of homeownership growth will come from the Latino community. Watch, and build a financial relationship with Latinos.
#Hispanicmarketing #homebuying #homeownership #banking #lending @NAHREP
https://t.co/b5Zs1sR5sf
The Urban Institute predicts over the next 20 years, 70% of homeownership growth will come from the Latino community. Watch, and build a financial relationship with Latinos.
#Hispanicmarketing #homebuying #homeownership #banking #lending @NAHREP
https://t.co/b5Zs1sR5sf
Wednesday, May 19th, 2021 at 4:43pm
Carlos Diaz makes a compelling argument for targeting Mexican-Americans.
2/3rds of all US Hispanics, the 42MM Mexican-Americans have their own unique culture, reflected in sports, music & Southwest geographic concentration. #HispanicMarketing #Mexicanos
https://t.co/P0CaX60W6p https://t.co/hjcJsFB5A7
Carlos Diaz makes a compelling argument for targeting Mexican-Americans.
2/3rds of all US Hispanics, the 42MM Mexican-Americans have their own unique culture, reflected in sports, music & Southwest geographic concentration. #HispanicMarketing #Mexicanos
https://t.co/P0CaX60W6p https://t.co/hjcJsFB5A7
Tuesday, May 18th, 2021 at 6:50pm
Captura Group is excited to announce Jessica Cuevas Molina has joined the agency as Executive Creative Director. Jessica will bring behavior-changing creative work to Captura Group’s growing client roster.
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#Creative #LifeAtCaptura #CaptureCulture
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https://t.co/K4sKi8ZGt5
Captura Group is excited to announce Jessica Cuevas Molina has joined the agency as Executive Creative Director. Jessica will bring behavior-changing creative work to Captura Group’s growing client roster.
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#Creative #LifeAtCaptura #CaptureCulture
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https://t.co/K4sKi8ZGt5
Friday, May 7th, 2021 at 1:10pm
There is a gap between Hispanic business owners and banks. Banks need to build a connection as Hispanic business ownership grows.
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#PPP #BusinessLoans #Loans #SmallBusiness #finance @SupportLatino #bankservices #bankmarketing #Multiculturalmarketing
https://t.co/2QjeNriuNd
There is a gap between Hispanic business owners and banks. Banks need to build a connection as Hispanic business ownership grows.
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#PPP #BusinessLoans #Loans #SmallBusiness #finance @SupportLatino #bankservices #bankmarketing #Multiculturalmarketing
https://t.co/2QjeNriuNd
Wednesday, May 5th, 2021 at 2:15pm
No matter the label or audience segmentation name, the key to connecting with the Hispanic consumer is addressing them authentically.
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#Hispanic #Latino #Latina #Latinx #CaptureCulture #CulturalRelevance #Hispanicmarketing #multiculturalmarketing http://ow.ly/XuvT50EDL54
No matter the label or audience segmentation name, the key to connecting with the Hispanic consumer is addressing them authentically.
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#Hispanic #Latino #Latina #Latinx #CaptureCulture #CulturalRelevance #Hispanicmarketing #multiculturalmarketing http://ow.ly/XuvT50EDL54
Monday, May 3rd, 2021 at 5:52pm
Banks, are you listening? Hispanic homeownership has risen for the last 6 years, and there are 8.3 million “mortgage ready" Latinos.
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https://t.co/xHo0o8ALxr
#financing #mortgages #homeownership #bankingservices #bankmarketing #Multiculturalmarketing #Hispanic #Latino
Banks, are you listening? Hispanic homeownership has risen for the last 6 years, and there are 8.3 million “mortgage ready" Latinos.
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https://t.co/xHo0o8ALxr
#financing #mortgages #homeownership #bankingservices #bankmarketing #Multiculturalmarketing #Hispanic #Latino
Friday, April 30th, 2021 at 5:30pm
Welcome Ashley! Our new Account Coordinator brings 5+ years of public relations and marketing expertise.
Ashley is experienced in media relations, social media, content creation, and event activations. In her free time, she enjoys rock climbing & spending time with her dog. https://t.co/nEpHYzY892
Welcome Ashley! Our new Account Coordinator brings 5+ years of public relations and marketing expertise.
Ashley is experienced in media relations, social media, content creation, and event activations. In her free time, she enjoys rock climbing & spending time with her dog. https://t.co/nEpHYzY892
Wednesday, April 28th, 2021 at 11:37am
We are proud to have Captura Group's leader in strategy and cultural competence as a Judge in the HMC Strategic Excellence Awards.
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https://t.co/jU9vb0NbWu
#captureculture #marketingstrategy #HispanicMarketing #LifeatCaptura @hmchispanic https://t.co/iMBgG9HzWi
We are proud to have Captura Group's leader in strategy and cultural competence as a Judge in the HMC Strategic Excellence Awards.
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https://t.co/jU9vb0NbWu
#captureculture #marketingstrategy #HispanicMarketing #LifeatCaptura @hmchispanic https://t.co/iMBgG9HzWi
Friday, April 23rd, 2021 at 4:15pm
Latinos drive economic & population growth, yet marketing budgets are barely 4% Hispanic.
We agree with @GonzaloDelFa to audit your marketing foundation for multicultural inclusion.
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#multiculturalmarketing #inclusiveadvertising #marketingstrategy https://t.co/QwtFPxuMak
Latinos drive economic & population growth, yet marketing budgets are barely 4% Hispanic.
We agree with @GonzaloDelFa to audit your marketing foundation for multicultural inclusion.
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#multiculturalmarketing #inclusiveadvertising #marketingstrategy https://t.co/QwtFPxuMak
Friday, April 23rd, 2021 at 1:15pm
Today’s Consumers are always on their devices. Your ads should be 'always-on' for more effective targeting & measurement.
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#MulticulturalMarketing #CaptureCulture #HispanicMarketing #DigitalMarketing #AdMeasurement #PerformanceMarketing https://t.co/Pv3ykPbkZC
Today’s Consumers are always on their devices. Your ads should be 'always-on' for more effective targeting & measurement.
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#MulticulturalMarketing #CaptureCulture #HispanicMarketing #DigitalMarketing #AdMeasurement #PerformanceMarketing https://t.co/Pv3ykPbkZC
Thursday, April 22nd, 2021 at 8:03pm
#SeeAll - Representation in media is on the rise as HBO brings Afro-Latina short film "Rizo" to their network.
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#MulticulturalMarketing #CaptuaCulture https://belatina.com/rizo-the-award-winning-afro-latina-directed-short-film-coming-to-hbo-this-april/
#SeeAll - Representation in media is on the rise as HBO brings Afro-Latina short film "Rizo" to their network.
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#MulticulturalMarketing #CaptuaCulture https://belatina.com/rizo-the-award-winning-afro-latina-directed-short-film-coming-to-hbo-this-april/
Thursday, April 22nd, 2021 at 5:49pm
Kantar raises the importance of inclusivity in advertising, and the resulting impact. It is equally important that ads feature culturally relevant cues so targeted consumers feel understood by marketers.
#MulticulturalMarketing #CaptureCulture #SeeAll #ROI
https://t.co/dYgDO65pcM
Kantar raises the importance of inclusivity in advertising, and the resulting impact. It is equally important that ads feature culturally relevant cues so targeted consumers feel understood by marketers.
#MulticulturalMarketing #CaptureCulture #SeeAll #ROI
https://t.co/dYgDO65pcM
Wednesday, April 21st, 2021 at 4:41pm
#SeeAll - @Univision brings a puppet show to their network to promote bilingual childhood development.
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#MulticulturalMarketing #CaptureCulture https://t.co/UeD9Hs7xpi
#SeeAll - @Univision brings a puppet show to their network to promote bilingual childhood development.
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#MulticulturalMarketing #CaptureCulture https://t.co/UeD9Hs7xpi
Monday, April 19th, 2021 at 11:01am
Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality. @rorci joined the @ThinkNowTweets podcast to share ways to make marketing to all segments more effective. #CaptureCulture @ana_aimm
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https://t.co/cnsk2ntI6A
Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality. @rorci joined the @ThinkNowTweets podcast to share ways to make marketing to all segments more effective. #CaptureCulture @ana_aimm
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https://t.co/cnsk2ntI6A
Captura Group
Since 2001, Captura Group has enabled leading companies, government organizations and non-profits to harness the power of digital communications.
We grow our clients’ businesses by creating and amplifying engaging experiences that connect companies and organizations with online Hispanics.
By combining deep Hispanic consumer insights with actionable business objectives, we deliver relevant and breakthrough experiences at the right time and through the right channels.