Hispanic + Digital First
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
The Hispanic audience is diverse and nuanced in their language use, preferences, and media use.…
The pandemic has thrown a curveball at the world, and we’ve all had to adapt…
We will rebuild, reconcile and recover
in every known nook of our nation,
in every corner called our country
our people diverse and beautiful will emerge battered and beautiful.
— @AmandaGorman “The Hill We Climb" https://t.co/EiYjXv9qjo
We welcome Gwendolyne Echenagucia to our team, who has over 15 years of experience leading art direction and creative development of traditional, non-traditional, and integrated multicultural campaigns across multiple categories. #marketingtwitter #lifeatcaptura https://t.co/0vmCRmrmvK
Start your year with a stronger understanding of the largest minority group in the United States.
We contributed to the Hispanic Media Usage report by @CulturatiBuzz & invite you to apply the insights to your ads. #marketingtwitter #Hispanicmarketing
On behalf of our entire family, we want to wish you a happy holiday season and a prosperous 2021. In a time when empathy and action matter the most, we strive to give back to the communities that need it the most. #GiftofGiving
Captura Group recognizes the power of Hispanic students as a path to recovery for higher education. How are you retaining students in these challenging times?
#hispanicmarketing #higheredmarketing #collegeadmissions #education #highereducation https://t.co/Rc5VlegpyY
Marketers wake up to the power of #hispanics - Bad Bunny’s El Último Tour del Mundo, a 100% Spanish language album was the No. 1 album in America regardless of language. #hispanicmarketing
Amigos, be sure to support #latinobusiness this holiday season, here are some awesome ones for your list! https://t.co/VaoHy1PXEz
Support these Latino/x led businesses for your holiday shopping --> https://t.co/mMS8uOL9IH
@AriRoseBodyCare @covedoza @ShopNYTAQ @KikasJewelry @TrueFlavorsSA @toasted_mallow @smoreology @VillaMexicoCafe @CejaVineyards @CanticosWorld @KETTLEBELLCHICK @thequeergym @thecompanyogi https://t.co/FavxzvqDmC
Must attend #multiculturalmarketing webinar! https://t.co/un72e3yzMN
AIMM webinar TODAY at 11a PT/2p ET: “The Power of a Modern Marketing Reset” will feature experts speaking on total market missteps and providing guidance on how to effectively construct culture driven frameworks. Last chance to register! https://t.co/UNwIcuBHS5 https://t.co/Fxc4wr55Oo
Craving some elotes deliciosos? Head on over to our featured business Locura Small Bites https://t.co/hfQDhxhJmo and order some today! You will be supporting an awesome #latinxbusiness and filling your tummy!
#elotes #dallas #supportlatinobusiness FYI @obedmanuel https://t.co/GEiAlwkdEf
5. Consumers are holding companies accountable for representation. Discover your brand’s rightful purpose and ownable place within the diverse markets you serve by investing in talent & partners within the audience. This allows an authentic brand voice in the space. #MBE #WBE https://t.co/xCg2eMaqne
4. #SeeAll Brands can celebrate diversity in the US with an understanding that all of us are defined by more than one identity. Recognize the motivations behind each segment to implement a strategy for the full spectrum of consumers. #MulticulturalMarketing #MBE #WBE https://t.co/3lg8tTA7mz
3. A “Come to stay, and win.” strategy works when the commitment to winning the market translates into a consistent investment. This has the power to result in long-term brand loyalty and market share with #multicultural audiences.
#marketingtwitter #MBE #WBE #HispanicMarketing https://t.co/sZksDuXavp
#2. A “bolted-on” diversity campaign is poorly reflected in returns. Translated, “racially ambiguous”, and inauthentic promotions have no place in this multicultural nation. An integrated plan has the potential to increase purchasing intent 3x. #MulticulturalMarketing #MBE https://t.co/qKFpznKbQo
#1. This year’s keynote address established and reinforced that representation in advertising is not only the right thing to do, but it will also bring sustained business growth. #MulticulturalMarketing #MBE #WBE https://t.co/xz4eRVzHsf
This week, we share 5 Takeaways from The 2020 Association of National Advertisers Multicultural Marketing & Diversity Conference, where the industry called for a change to the multicultural marketing approach.