Hispanic + Digital First
Full-Service Agency
Hispanic Digital Marketing Agency
Our Mission
To ignite, create, and amplify behavior-changing ideas that unlock business growth for our clients.
Our Vision
To inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve.
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
U.S. Hispanics Will Reboot the Post-COVID Economy
As the U.S. begins to see the light at the end of the COVID tunnel,…
Jessica Cuevas Molina Joins Captura Group as Executive Creative Director
Highly Awarded Bilingual and Bicultural Digital Native Will Lead Agency Creative Capability at a Pivotal…
The Portability of Culture: Technology & Segmentation
Today Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual…
Thursday, July 29th, 2021 at 2:56pm
Lead your shopper marketing with Multicultural preferences in mind.
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https://t.co/FtsgpfWwuk
#Shoppermarketing #CPG #multiculturalmarketing #growthaccelerator #CaptureCulture
Lead your shopper marketing with Multicultural preferences in mind.
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https://t.co/FtsgpfWwuk
#Shoppermarketing #CPG #multiculturalmarketing #growthaccelerator #CaptureCulture
Wednesday, July 28th, 2021 at 12:25pm
We are proud to have @rorci representing us as Judge at the ANA Multicultural Excellence Awards.
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#CaptureCulture #digitalmarketing #marketingexcellence #Hispanicmarketing #ANAAIMM #SeeAll @ana_aimm #ANAmulti #multiculturalmarketing https://t.co/gnj0LyRDAl
We are proud to have @rorci representing us as Judge at the ANA Multicultural Excellence Awards.
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#CaptureCulture #digitalmarketing #marketingexcellence #Hispanicmarketing #ANAAIMM #SeeAll @ana_aimm #ANAmulti #multiculturalmarketing https://t.co/gnj0LyRDAl
Friday, July 23rd, 2021 at 2:20pm
This article makes clear why advertisers need to hire culture-savvy agency partners for their segment marketing.
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#Multiculturalmarketing #HispanicMarketing #CaptureCulture #segmentmarketing
https://t.co/wPFkMLifxl
This article makes clear why advertisers need to hire culture-savvy agency partners for their segment marketing.
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#Multiculturalmarketing #HispanicMarketing #CaptureCulture #segmentmarketing
https://t.co/wPFkMLifxl
Monday, July 19th, 2021 at 3:31pm
Rather than broad social media platforms, users are gravitating to platforms that cater to specific interests, like entertainment or medical professionals. A good lesson for marketers.
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#digitalmarketing #culturemarketing #socialmedia #communityengagement
https://t.co/JFY9H85OWY
Rather than broad social media platforms, users are gravitating to platforms that cater to specific interests, like entertainment or medical professionals. A good lesson for marketers.
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#digitalmarketing #culturemarketing #socialmedia #communityengagement
https://t.co/JFY9H85OWY
Thursday, July 15th, 2021 at 2:15pm
Exciting ad platform from our partners at @AccessUndertone to connect minority and women-owned publishers with advertisers. Congratulations on also contributing to charitable causes of the brands' choosing.
#HighImpact #SocialGood #MBE #WBE #CaptureCulture https://t.co/OnrtqxqkGc
Exciting ad platform from our partners at @AccessUndertone to connect minority and women-owned publishers with advertisers. Congratulations on also contributing to charitable causes of the brands' choosing.
#HighImpact #SocialGood #MBE #WBE #CaptureCulture https://t.co/OnrtqxqkGc
Friday, July 9th, 2021 at 1:10pm
Becky G launches cruelty-free makeup celebrating her culture. The products highlight strength & "Latinidad" with the shades and ingredients. The brand will elevate Latinx artists.
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#Latina #Entrepreneurship #Digitalmarketing #Culturemarketing #beauty https://t.co/9kdYE64kRt
Becky G launches cruelty-free makeup celebrating her culture. The products highlight strength & "Latinidad" with the shades and ingredients. The brand will elevate Latinx artists.
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#Latina #Entrepreneurship #Digitalmarketing #Culturemarketing #beauty https://t.co/9kdYE64kRt
Thursday, July 8th, 2021 at 11:10am
Disney casts a Latina for the Live Action Snow White. Will they reflect Latino culture too?
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#culturalintelligence #multiculturalmarketing #Hispanicmarketing #diversity #representationinmedia #CaptureCulture https://t.co/kByuwSM9yn
Disney casts a Latina for the Live Action Snow White. Will they reflect Latino culture too?
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#culturalintelligence #multiculturalmarketing #Hispanicmarketing #diversity #representationinmedia #CaptureCulture https://t.co/kByuwSM9yn
Wednesday, July 7th, 2021 at 8:13pm
Bienvenida! Tessy joins us as Senior Art Director with over 20 years of experience with big agencies & brands, and led her own creative boutique. Tessy has been a part of our extended family and we are excited to have her fully onboard as a Capturada.
#LifeatCaptura #VidaCaptura https://t.co/VE1rprScHO
Bienvenida! Tessy joins us as Senior Art Director with over 20 years of experience with big agencies & brands, and led her own creative boutique. Tessy has been a part of our extended family and we are excited to have her fully onboard as a Capturada.
#LifeatCaptura #VidaCaptura https://t.co/VE1rprScHO
Friday, July 2nd, 2021 at 2:30pm
Hispanic, Black, and Asian American markets are not homogeneous. Know your subcultures before you market to them.
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#culturalintelligence #multiculturalmarketing #Hispanicmarketing #diversity #representationinmedia #CaptureCulture https://t.co/AqhDEggBRx
Hispanic, Black, and Asian American markets are not homogeneous. Know your subcultures before you market to them.
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#culturalintelligence #multiculturalmarketing #Hispanicmarketing #diversity #representationinmedia #CaptureCulture https://t.co/AqhDEggBRx
Thursday, July 1st, 2021 at 3:10pm
Collaborating on set with @PereiraODell and @Zelle teams in SoCal this week!
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#Behindthescenes #AdLife #LifeatCaptura #SeeAll #HispanicMarketing #MoneyMoves https://t.co/Y9KgbyFcRK
Collaborating on set with @PereiraODell and @Zelle teams in SoCal this week!
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#Behindthescenes #AdLife #LifeatCaptura #SeeAll #HispanicMarketing #MoneyMoves https://t.co/Y9KgbyFcRK
Wednesday, June 30th, 2021 at 1:45pm
@UPS & @JBALVIN team up to support Latino businesses impacted by the pandemic.
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#SupportLatinoBusiness #CaptureCulture https://uproxx.com/music/j-balvin-partners-ups-campaign-small-businesses/
@UPS & @JBALVIN team up to support Latino businesses impacted by the pandemic.
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#SupportLatinoBusiness #CaptureCulture https://uproxx.com/music/j-balvin-partners-ups-campaign-small-businesses/
Tuesday, June 29th, 2021 at 3:55pm
Mexican food misunderstood: Finally, innovation in food products crosses the border.
#CPG #Latino #HispanicFood #Foodmarketing #Captureculture
https://t.co/GzUXuQoFks
Mexican food misunderstood: Finally, innovation in food products crosses the border.
#CPG #Latino #HispanicFood #Foodmarketing #Captureculture
https://t.co/GzUXuQoFks
Monday, June 28th, 2021 at 5:47pm
Wanting to be seen and heard is not new - and now, Snapchat's camera upgrade more accurately captures darker skin tones.
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#CaptureCulture #SeeAll #Tech #media #innovation #Digitalmarketing
https://t.co/mN0xJ7QlnF
Wanting to be seen and heard is not new - and now, Snapchat's camera upgrade more accurately captures darker skin tones.
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#CaptureCulture #SeeAll #Tech #media #innovation #Digitalmarketing
https://t.co/mN0xJ7QlnF
Friday, June 25th, 2021 at 2:45pm
Cultural intelligence goes beyond advertising. Product development needs to have your consumer in mind - @marioxcarrasco talks about this on his podcast.
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#ProductDevelopment #Inclusion #CulturalIntelligence #CaptureCulture #HispanicMarketing
https://t.co/y42Shy7WAy
Cultural intelligence goes beyond advertising. Product development needs to have your consumer in mind - @marioxcarrasco talks about this on his podcast.
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#ProductDevelopment #Inclusion #CulturalIntelligence #CaptureCulture #HispanicMarketing
https://t.co/y42Shy7WAy
Thursday, June 24th, 2021 at 2:45pm
Hispanic consumers really are different than the GenPop. This recent Car Buyer's Survey does a great job of illustrating that difference and the role of digital in their path to purchase.
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#carbuying #Economicrecovery #Latino #CaptureCulture http://ow.ly/G62R50FdLu0
Hispanic consumers really are different than the GenPop. This recent Car Buyer's Survey does a great job of illustrating that difference and the role of digital in their path to purchase.
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#carbuying #Economicrecovery #Latino #CaptureCulture http://ow.ly/G62R50FdLu0
Wednesday, June 23rd, 2021 at 2:45pm
Spanish-preferring Latinos can now listen in their language as @EVCMedia announces NFL National Spanish Radio broadcasting rights.
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#Sports #BroadcastRadio #LatinoEntertainment #CaptureCulture #NFL http://ow.ly/gY4z50FdLp6
Spanish-preferring Latinos can now listen in their language as @EVCMedia announces NFL National Spanish Radio broadcasting rights.
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#Sports #BroadcastRadio #LatinoEntertainment #CaptureCulture #NFL http://ow.ly/gY4z50FdLp6
Monday, June 21st, 2021 at 2:45pm
Surprise! Latinos like stories in their own language. Streaming wars escalate as content platforms battle for the best stories.
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@Univision @StreamPantaya @hbomax @netflix @Telemundo #Streaming #contentstudios #SeeAll #representation #CTV https://t.co/Fq5IjcqY1c
Surprise! Latinos like stories in their own language. Streaming wars escalate as content platforms battle for the best stories.
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@Univision @StreamPantaya @hbomax @netflix @Telemundo #Streaming #contentstudios #SeeAll #representation #CTV https://t.co/Fq5IjcqY1c
Monday, June 14th, 2021 at 5:28pm
Latinas are Superheroes too. Upcoming East L.A. artist is building a universe of comic book superheroes. Kayden Phoenix is someone to watch.
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#Representation #latinaartist #seeall #Comics #media https://abc7.com/comic-books-latina-superheroes-jalisco-kayden-phoenix/10763090/
Latinas are Superheroes too. Upcoming East L.A. artist is building a universe of comic book superheroes. Kayden Phoenix is someone to watch.
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#Representation #latinaartist #seeall #Comics #media https://abc7.com/comic-books-latina-superheroes-jalisco-kayden-phoenix/10763090/
Thursday, June 10th, 2021 at 4:16pm
"In The Heights" movie - in theaters June 11 - celebrates Latinos' impact in NYC. @Forbes shares The Latino Experience in NYC guide to Latin neighborhoods in the largest U.S. city.
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#CapturaCulture #NYC #InTheHeights #SeeAll http://ow.ly/LD9r50F7Hyd
"In The Heights" movie - in theaters June 11 - celebrates Latinos' impact in NYC. @Forbes shares The Latino Experience in NYC guide to Latin neighborhoods in the largest U.S. city.
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#CapturaCulture #NYC #InTheHeights #SeeAll http://ow.ly/LD9r50F7Hyd
Captura Group
Since 2001, Captura Group has enabled leading companies, government organizations and non-profits to harness the power of digital communications.
We grow our clients’ businesses by creating and amplifying engaging experiences that connect companies and organizations with online Hispanics.
By combining deep Hispanic consumer insights with actionable business objectives, we deliver relevant and breakthrough experiences at the right time and through the right channels.