Hispanic + Digital First
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
This year has been marked by unprecedented change in society, the economy, and the health…
In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the…
The growth of Latino fans and players have been key to the resurgence of baseball,…
"Marketers should look at volume opportunities across all segments and invest accordingly. Hispanics will be a major growth driver" - @rorci
Our very own EVP of Strategic Growth shares the future of segment marketing on @hispanicad
HISPANIC BUSINESS IS THE ENGINE FOR ECONOMIC GROWTH.
During Hispanic Heritage Month we honor all the Latino entrepreneurs making a difference in the U.S.
Captura Group is a proud Hispanic & Women Owned Business since 2001. Contact us to learn more: https://t.co/Po8PFB5154 https://t.co/GOYAol5xNX
We are proud to work with @KelloggsUS to celebrate cultural tradition with limited-edition Día de Muertos @PopTartsUS. It's one of the many ways they're recognizing the contributions of the U.S. Latinx community.
Latino players are impacting the sport with their sheer numbers & the way they play the game, bringing swagger & passion to the sport. Learn from baseball how Latinos are saving our national pastime.
#hispanicmarketing #baseball #sportsmarketing https://t.co/8GXy5lVTac https://t.co/eIUYEibwU6
Our clients @KelloggsUS are champions for diversity. We collaborate with Kellogg’s ED+I team in the development of integrated campaigns that reflect Hispanic culture.
#MulticulturalMarketing #MulticulturalExcellence @ANAAIMM #DEI
Maps showed Hispanics are the most prevalent ethnic group in numerous counties across almost a dozen states. Across counties in virtually all 50 states, Hispanics are the second most prevalent ethnic group.
#hispanicmarketing #multiculturalmarketing #totalmarket #CaptureCulture https://t.co/8oBZQqC8SV
The U.S. Hispanic population grew from a previously estimated 60.6M in 2020 to 62.1M, and representing 18.7% of the total population, and accounting for about half the growth since 2010. @uscensusbureau
#hispanicmarketing #multiculturalmarketing #totalmarket #CaptureCulture
The under 34 age bracket is 25% Hispanic, and are heavy content consumers across languages & platforms. @NBCUniversal is investing in Peacock and creators to tell stories that connect and represent this dynamic and vibrant community.
https://t.co/xcya3xAJqy #SeeAll #Latino
We are proud to have @rorci representing us as Judge at the ANA Multicultural Excellence Awards.
#CaptureCulture #digitalmarketing #marketingexcellence #Hispanicmarketing #ANAAIMM #SeeAll @ana_aimm #ANAmulti #multiculturalmarketing https://t.co/gnj0LyRDAl
Rather than broad social media platforms, users are gravitating to platforms that cater to specific interests, like entertainment or medical professionals. A good lesson for marketers.
#digitalmarketing #culturemarketing #socialmedia #communityengagement
Exciting ad platform from our partners at @AccessUndertone to connect minority and women-owned publishers with advertisers. Congratulations on also contributing to charitable causes of the brands' choosing.
#HighImpact #SocialGood #MBE #WBE #CaptureCulture https://t.co/OnrtqxqkGc
Becky G launches cruelty-free makeup celebrating her culture. The products highlight strength & "Latinidad" with the shades and ingredients. The brand will elevate Latinx artists.
#Latina #Entrepreneurship #Digitalmarketing #Culturemarketing #beauty https://t.co/9kdYE64kRt
Bienvenida! Tessy joins us as Senior Art Director with over 20 years of experience with big agencies & brands, and led her own creative boutique. Tessy has been a part of our extended family and we are excited to have her fully onboard as a Capturada.
#LifeatCaptura #VidaCaptura https://t.co/VE1rprScHO