Hispanic + Digital First
Full-Service Agency
Hispanic Digital Marketing Agency
Our Mission
To ignite, create, and amplify behavior-changing ideas that unlock business growth for our clients.
Our Vision
To inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve.
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
The Portability of Culture: Technology & Segmentation
Today Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual…
The Impact of Women on Captura Group
We celebrate the significant contributions of the women supporting Captura Group.
Roberto Orci Joins Captura Group as Executive Vice President
Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth Captura Group a Hispanic…
Monday, April 19th, 2021 at 11:01am
Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality. @rorci joined the @ThinkNowTweets podcast to share ways to make marketing to all segments more effective. #CaptureCulture @ana_aimm
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https://t.co/cnsk2ntI6A
Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality. @rorci joined the @ThinkNowTweets podcast to share ways to make marketing to all segments more effective. #CaptureCulture @ana_aimm
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https://t.co/cnsk2ntI6A
Monday, April 5th, 2021 at 12:17pm
Welcome Skylar, our new Media Supervisor on the Captura Group team!
Skylar Coleman joins us from Washington D.C. with experience at both agencies & clients big and small. She specializes in strategic planning, data analytics, and applying the top tech in media. #LifeatCaptura https://t.co/YA1S582jWX
Welcome Skylar, our new Media Supervisor on the Captura Group team!
Skylar Coleman joins us from Washington D.C. with experience at both agencies & clients big and small. She specializes in strategic planning, data analytics, and applying the top tech in media. #LifeatCaptura https://t.co/YA1S582jWX
Tuesday, March 23rd, 2021 at 5:17pm
We and our clients celebrate the diversity in our nation. Our partner @latinx21 launched “Mi Cuento: the Latinx21 Immigration Project” inviting Hispanics to share their immigration story in a short video contest. We invite our network to participate: https://t.co/JMZ15paRJA
We and our clients celebrate the diversity in our nation. Our partner @latinx21 launched “Mi Cuento: the Latinx21 Immigration Project” inviting Hispanics to share their immigration story in a short video contest. We invite our network to participate: https://t.co/JMZ15paRJA
Tuesday, March 23rd, 2021 at 12:43pm
We recognize the impact women have on our success and that of our clients. Join us to celebrate the contributions of the ladies supporting Captura Group.
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#buywomanowned #SupportLatinoBusiness #WomensHistoryMonth #LifeatCaptura
https://t.co/FSjU5x3XpJ
We recognize the impact women have on our success and that of our clients. Join us to celebrate the contributions of the ladies supporting Captura Group.
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#buywomanowned #SupportLatinoBusiness #WomensHistoryMonth #LifeatCaptura
https://t.co/FSjU5x3XpJ
Monday, March 22nd, 2021 at 4:30pm
@sesamestreet commits to representation on and off screen with the appointment of Chief DEI Officer Wanda Witherspoon, to ensure all global practices meet their foundational values.
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https://t.co/iEfb0oXHtB
#DEI #SeeAll #RepresentationInMedia https://t.co/TG57HdbT5x
@sesamestreet commits to representation on and off screen with the appointment of Chief DEI Officer Wanda Witherspoon, to ensure all global practices meet their foundational values.
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https://t.co/iEfb0oXHtB
#DEI #SeeAll #RepresentationInMedia https://t.co/TG57HdbT5x
Monday, March 22nd, 2021 at 11:13am
Representation is a business imperative for @Nike - their 5 year plan accounts for women and multicultural talent in athlete contracts, in leadership, and
https://t.co/51dEKDkzog
Representation is a business imperative for @Nike - their 5 year plan accounts for women and multicultural talent in athlete contracts, in leadership, and
https://t.co/51dEKDkzog
Tuesday, March 16th, 2021 at 6:54pm
This podcast on the Hispanic community reflects both the size of the population, and rich diversity of culture among Latinos. The Captura Group team shares 11 national origins, all sharing Latino roots.
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https://t.co/9pa0ZzLPVZ
#captureculture #Hispanic #Latino
This podcast on the Hispanic community reflects both the size of the population, and rich diversity of culture among Latinos. The Captura Group team shares 11 national origins, all sharing Latino roots.
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https://t.co/9pa0ZzLPVZ
#captureculture #Hispanic #Latino
Tuesday, March 16th, 2021 at 11:36am
As founding members of @ana_aimm, we were among the first to test the Cultural Insights Impact Measure™.
Results are in! Our work performed in the top 25th percentile, designated "Best in Culture for Effectiveness of Cultural Insights in advertising."
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https://t.co/XKirhoY53g
As founding members of @ana_aimm, we were among the first to test the Cultural Insights Impact Measure™.
Results are in! Our work performed in the top 25th percentile, designated "Best in Culture for Effectiveness of Cultural Insights in advertising."
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https://t.co/XKirhoY53g
Wednesday, March 10th, 2021 at 2:25pm
Join the conversation as co-founder & chairman Lee Vann shares his experience in building our agency at the forefront of both Hispanic + Digital marketing, and his community efforts through @SupportLatino.
https://t.co/6Ib7O9xfhD
#CaptureCulture #liveatcaptura #Hispanicmarketing
Join the conversation as co-founder & chairman Lee Vann shares his experience in building our agency at the forefront of both Hispanic + Digital marketing, and his community efforts through @SupportLatino.
https://t.co/6Ib7O9xfhD
#CaptureCulture #liveatcaptura #Hispanicmarketing
Tuesday, March 9th, 2021 at 12:57pm
We are proud partners of @SupportLatino, sponsoring the Ilumina Latino Business Marketing Grant. One Latino business wins Captura Group marketing services & $1,000 cash - Apply today!
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https://t.co/A8aMarKCFg
#SupportLatinoBusiness #MarketingGrant #CapturaCulture #MinorityOwned
We are proud partners of @SupportLatino, sponsoring the Ilumina Latino Business Marketing Grant. One Latino business wins Captura Group marketing services & $1,000 cash - Apply today!
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https://t.co/A8aMarKCFg
#SupportLatinoBusiness #MarketingGrant #CapturaCulture #MinorityOwned
Thursday, March 4th, 2021 at 7:20pm
Our friends at @Univision found that Hispanics are more likely to purchase Direct-To-Consumer. What does this mean for your brand?
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https://t.co/efJwwXGDkw
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#CaptureCulture #HispanicMarketing #ecommerce
Our friends at @Univision found that Hispanics are more likely to purchase Direct-To-Consumer. What does this mean for your brand?
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https://t.co/efJwwXGDkw
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#CaptureCulture #HispanicMarketing #ecommerce
Wednesday, March 3rd, 2021 at 7:47pm
Welcome @rorci to the Captura Group Team! Roberto brings his experience to our team as Executive Vice President of Strategic Growth.
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https://t.co/a2RobhdsLh
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#HispanicMarketing #MulticulturalMarketing #StrategicGrowth #LifeAtCaptura #CaptureCulture
Welcome @rorci to the Captura Group Team! Roberto brings his experience to our team as Executive Vice President of Strategic Growth.
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https://t.co/a2RobhdsLh
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#HispanicMarketing #MulticulturalMarketing #StrategicGrowth #LifeAtCaptura #CaptureCulture
Wednesday, March 3rd, 2021 at 7:05pm
Multicultural Leader Roberto Orci Joins @Capturagroup https://t.co/1p5HV9k5Qq
Multicultural Leader Roberto Orci Joins @Capturagroup https://t.co/1p5HV9k5Qq
Wednesday, February 24th, 2021 at 5:32pm
Proud to support our fellow Latino business owners! #MinorityOwnedBusiness #CaptureCulture https://t.co/1KbHBUc0WZ
Proud to support our fellow Latino business owners! #MinorityOwnedBusiness #CaptureCulture https://t.co/1KbHBUc0WZ
Tuesday, February 23rd, 2021 at 1:05pm
"We do not separate our Latino pride from our Black pride."
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#SeeAll #BlackHistoryMonth #AfroLatino #CaptureCulture
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https://t.co/RcuukP0SuW
"We do not separate our Latino pride from our Black pride."
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#SeeAll #BlackHistoryMonth #AfroLatino #CaptureCulture
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https://t.co/RcuukP0SuW
Monday, February 22nd, 2021 at 3:40pm
"Cultural literacy becomes the way to both protect and optimize brands in the new multicultural reality."
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https://t.co/ja1gLicmy6
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#HispanicMarketing #MulticulturalMarketing #GenZ
"Cultural literacy becomes the way to both protect and optimize brands in the new multicultural reality."
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https://t.co/ja1gLicmy6
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#HispanicMarketing #MulticulturalMarketing #GenZ
Tuesday, February 16th, 2021 at 8:02pm
Welcome to our new senior copywriter Daniel Stewart, an "American Inca" joining our creative team. #Lifeatcaptura https://t.co/cJp3JIEboP
Welcome to our new senior copywriter Daniel Stewart, an "American Inca" joining our creative team. #Lifeatcaptura https://t.co/cJp3JIEboP
Tuesday, February 16th, 2021 at 2:04pm
Google is investing in Minorities! To encourage diversity in tech, Google partners with 4 Historically-Black sororities to battle the COVID-19 impact on Black women.
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https://t.co/KVtregiTMs
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#diversityandinclusion #diversepipeline #diversityintech #CapturaCulture
Google is investing in Minorities! To encourage diversity in tech, Google partners with 4 Historically-Black sororities to battle the COVID-19 impact on Black women.
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https://t.co/KVtregiTMs
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#diversityandinclusion #diversepipeline #diversityintech #CapturaCulture
Wednesday, February 10th, 2021 at 3:17pm
Happy to see more brands adapting to the current market.
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#CaptureCulture #MulticulturalMarketing
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https://t.co/EAIps0kyhs
Happy to see more brands adapting to the current market.
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#CaptureCulture #MulticulturalMarketing
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https://t.co/EAIps0kyhs
Tuesday, February 9th, 2021 at 2:10pm
#Hispanic viewers are watching more digital content - Are you connecting with them? #CTV #MulticulturalMarketing #MediaStrategy #CaptureCulture
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https://t.co/KN5Hf1rKQz https://t.co/DskTzlFsQ9
#Hispanic viewers are watching more digital content - Are you connecting with them? #CTV #MulticulturalMarketing #MediaStrategy #CaptureCulture
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https://t.co/KN5Hf1rKQz https://t.co/DskTzlFsQ9
Captura Group
Since 2001, Captura Group has enabled leading companies, government organizations and non-profits to harness the power of digital communications.
We grow our clients’ businesses by creating and amplifying engaging experiences that connect companies and organizations with online Hispanics.
By combining deep Hispanic consumer insights with actionable business objectives, we deliver relevant and breakthrough experiences at the right time and through the right channels.