Pitaya Entertainment Selects Captura Group As Their Digital Media Agency
SAN DIEGO, March 9, 2022 – Captura Group, a leading Hispanic and digital-first agency, is proud to announce a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts.
“We are very happy to be working with Captura Group. Their marketing expertise in the U.S. Latino space will be very valuable as we continue to build on the success of Pitaya’s first year.” – said Jordi Oliveres, Co-Founder and General Manager of Pitaya Entertainment.
Pitaya Entertainment is one of the most important players in the Latino podcast market and is the fastest-growing podcast network for Latinos in the U.S. Pitaya’s podcasts are weekly talk shows hosted by highly popular Hispanic personalities. Most of their shows are in Spanish, while some are in English or Spanglish. They all are culturally relevant and promote diverse Hispanic voices, creativity, and community.
“It’s an honor to be part of the Pitaya Entertainment family, helping drive growth and value for both Pitaya and our community, which is eager to have quality audio shows that are relevant and cater to them,” said Andreina Barroso, VP Amplification at Captura Group.
About Captura Group:
Founded in 2001, Captura Group is a Hispanic and digital-first full-service agency obsessed with helping brands connect with and uplift minority communities. Captura Group has established itself as an industry leader by successfully leveraging the power of digital innovation and cultural intelligence to accelerate growth for its clients, including Kellogg’s, Fiesta Auto Insurance, Dairy Farmers of America, Zelle, AARP, 99 Cents Only Stores and others.
Captura Group is a certified Hispanic and Women-owned enterprise with offices in Southern California, Chicago, Dallas and Miami.
Contact: Molly Voska | Marketing Manager