Pop-Tarts Día de Muertos – Best Integrated Creative Campaign


Captura Group is pleased to be recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign.  

This award is the second for the campaign which was recently honored by the Hispanic Marketing Council’s Strategic Excellence Award.

We are proud to have worked on a campaign whose deep insights, intentionality, and overall story were not only able to drive significant results for the brand, but also celebrate and share Hispanic culture. This is proof that small, independent, minority-owned multicultural agencies can have a great impact on culture and business. With this award, we want to celebrate Captura Group, and all the other agencies, big and small, that are fighting the good fight to bring more diversity to our industry.

Walter Boza, President & General Manager

Photographed by Akintayo Adewole of DRKR PXLS.

Es super importante a estar aqui recibiendo este premio. Very few times we have the opportunity to share a piece of our Latino culture with the rest of the world. To be here with a great client, a great product, a great agency, the stars aligned.

Jessica Cuevas Molina, Executive Creative Director

The AAF’s Mosaic Award honors companies and individuals who embody the Mosaic Principles—an action-oriented roadmap to create a more inclusive industry. Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.

Learn more about the award.

Watch the full award show here.

Molly is the marketing manager at Captura Group. An advocate for multicultural and inclusive marketing, Molly finds opportunities for Hispanic market growth, and partners brands with Captura Group's services to drive business acceleration.

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