Seven Reasons Siete Family Foods is Winning
In today’s fiercely competitive food market, building a brand that is authentic, good for you, and deeply cares for its consumers is a winning formula. Based in Austin, Texas, Siete Family Foods makes delicious, grain-free Mexican-American food. Siete is family-owned and operated by all seven (siete!) members of the Garza family.
Here are seven things that Siete Family Foods is doing right:
1. Family First Culture
Siete Family Foods was born when the founder’s family helped her overcome a series of major health challenges. Part of facing these challenges meant learning about how food can heal and the entire family adopted a low-inflammation elimination diet. Fully committed to this healthier lifestyle, they decided to create a brand that is passionate about making and sharing real food that brings families together around the dinner table.
2. Authentic Branding and Packaging
The company’s brand and packaging authentically reflect the Mexican-American inspiration behind their products. Their logo features a heron that translates to “Garza,” and the vivid and bold colors they use are inspired by traditional Mexican sarape blankets.
3. Passion for Health
Siete Family Foods is committed to health and inclusivity by creating products that closely resemble their traditional counterparts while accommodating dietary restrictions. Their innovative approach includes problem-solving foods that cater to various diets, such as gluten-free, dairy-free, vegan, and paleo, making their grain-free Mexican-American foods accessible to a wider range of customers.
4. Focus on Flavor
The brand’s focus on creating delicious and healthy products has earned them praise, even from their grandmother who claims their almond tortillas tasted better than her homemade ones! By prioritizing flavor and inclusivity, Siete Family Foods creates innovative products that cater to a range of health needs without compromising on taste or texture.
Despite facing initial skepticism from Whole Foods, Siete’s persistent efforts to sell their almond tortillas at their local store paid off when a satisfied customer’s word-of-mouth recommendation caught the attention of Whole Foods CEO John Makcey. As a result, Siete is now available in all Whole Foods stores.
6. Commitment to Community
Siete Family Foods’ impact goes beyond the kitchen: they empower underserved communities through education, entrepreneurship, and wellness initiatives. Their mission and values reflect their commitment to creating a brand that fosters community and promotes healthy living for all.
7. Heritage Inspired
The brand is deeply inspired by their heritage, which guides everything they do, including their products. They take nostalgic foods from their past, such as tortilla chips from their hometown of Laredo, Texas, and add innovative twists to create products that honor their heritage while appealing to modern tastes.
Kudos to Siete Family Foods’ success is built on siete sound principles across culture and innovation.
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