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Multicultural Market Segments Will Drive Future Growth

Multicultural Market Segments Will Drive Future Growth
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  • November 29, 2018
  • Jennifer Woods

Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers (ANA) in Miami, FL. Over the many years I’ve attended this conference, it’s been a pleasure to see how multicultural marketing has been gaining industry-wide prominence and visibility as a conference topic. This year, I was delighted to see that multicultural marketing and diversity were top-of-mind among the many marketing executives in attendance. This was music to my ears. Not only because multicultural is my passion and a topic that our leadership at Captura Group has been blogging about[…] Read more

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Wednesday, September 5th, 2018 at 9:27am
#Hispanic consumers over-index on cause-related purchases, Nielsen finds
https://t.co/ZbFpEtXaW4
Monday, August 27th, 2018 at 6:49am
"According to the U.S. Census, by 2044, the minority population is expected to become the majority".
https://t.co/k43sCRW4Eh

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