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How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic

How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic
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  • April 27, 2020
  • Lee Vann

A few weeks ago we began a project to crowdsource, curate and aggregate U.S. Hispanic and multicultural Coronavirus research for the advertising community.  Part of our intention was to surface multicultural insights to help brands develop strategies for what they can “yes do” during these times. A key theme that has emerged in the research is that minorities are being disproportionately impacted by the Coronavirus pandemic.  Without minimizing the severe adverse effects on minority communities, we as marketers, see a clear opportunity for brands to proactively engage with these neglected communities today.  Brands that do right by these communities now[…] Read more

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Captura Group is a proud supporter and member of @ana_aimm - advocating for Inclusive and Multicultural Marketing #SeeAll https://t.co/yODGZfRHao capturagroup photo
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With $500B in annual spend, connecting with Hispanics is imperative for business growth and customer retention.
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