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The Day of Reckoning is Coming for Hispanic Marketing

The Day of Reckoning is Coming for Hispanic Marketing
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  • November 30, 2021
  • Lee Vann

The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing. In my 20+ years working in the industry, I have never experienced the positive momentum propelling multicultural marketing today. The 2020 Census, Black Lives Matter and See Her have collided to create a perfect storm that has shifted the previously immovable spotlight of corporate America squarely on diversity, inclusion and multicultural marketing.   For those of us who have tirelessly made the case for multicultural marketing, it is warming to have some light finally shine on our industry and[…] Read more

Captura Group
Captura GroupFriday, April 30th, 2021 at 8:30pm
Welcome Ashley! Our new Account Coordinator brings 5+ years of public relations and marketing expertise.
Ashley is experienced in media relations, social media, content creation, and event activations. In her free time, she enjoys rock climbing & spending time with her dog.
Captura Group
Captura GroupMonday, April 19th, 2021 at 2:01pm
Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality. Roberto Orci joined the ThinkNow podcast to share ways to make marketing to all segments more effective.
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ANA AIMM
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https://www.capturagroup.com/the-portability-of-culture-technology-segmentation/
Captura Group
Captura GroupFriday, April 9th, 2021 at 4:20pm
Welcome Sandy as the Director of Insights & Strategy.
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A "Cultural Decoder", Sandy spots and understand patterns, mindsets, and behaviors to carve out unique opportunities to connect clients with their targets. She thrives on both quantitative and qualitative information while keeping on trends, technology, and shifts in the sociopolitical landscape that impact consumer behavior.

With over 12 years of experience in the Advertising and Marketing world, she has focused most of her career on working with multicultural segments. #MulticulturalMarketing #LifeatCaptura #CapturaCulture
Tuesday, November 23rd, 2021 at 3:25pm
We saw @marcpritchard1 share his 5 Habits to Seize the Multicultural Opportunity at #ANAMulti. The Obstacle to brand growth is "traditional" #marketing. Change your mindset & separate #MulticulturalMarketing from the rest.
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https://t.co/OeOgJ5fMRr
@ana_aimm #marketingtwitter
Thursday, November 18th, 2021 at 5:00pm
@ANAmarketers is taking ethnic diversity seriously as a growth engine for brands. Under the leadership of @BobLiodice these reports point to progress. Captura Group is proud to working with @ana_aimm on these initiatives.
https://t.co/VIz1RUiope #CaptureCulture #SeeAll #Diversity
Wednesday, November 17th, 2021 at 4:00pm
Welcome Elba! Recognized by the American Advertising Federation as one of the top 20 women in advertising in Dallas, Elba brings deep expertise, passion and business acumen to Captura Group.
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https://t.co/irSNpCSg0S
#HispanicMarketing #OneTeam #LifeatCaptura #CaptureCulture

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