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How Six Travel Brands Leaned Into Culture and Innovation To Drive Results

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January 25, 2023
Lee Vann

In today’s landscape, it is no secret that travel marketing campaigns must be creative and engaging to reach the modern consumer. However, the most successful campaigns often go beyond just creativity by leveraging cultural insights and innovative tactics to connect with their target audiences on a deeper level. Check out how some of the world’s top travel companies have successfully used both culture and innovation in their marketing campaigns to generate growth. Celebrating diversity and local culture: Airbnb Airbnb has long been known for its commitment to uplifting cultural diversity through their marketing campaigns. For example, their 2017 “We Accept”[…] Read more

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Captura Group · Friday, January 27th, 2023 at 3:01pm
@capturagroup

Want to connect with the Hispanic community in 2023? Take a page from Bad Bunny's book on authenticity, understanding, language & cultural sensitivity. This is what we call the Year of Benito!
#captureculture #YearofBenito
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Captura Group · Thursday, January 26th, 2023 at 5:01pm
@capturagroup

M&M’s spokescandies will take an indefinite pause as the brand tries a major shift in strategy. Instead, Maya Rudolph will join the brand as the "Chief of Fun," debuting at M&M's upcoming Super Bowl LVII campaign. Can't wait to see it!
#captureculture
https://t.co/DfSnYNtx5t

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Captura Group · Wednesday, January 25th, 2023 at 9:03pm
@capturagroup

Travel marketing success is all about being creative, culturally aware, and innovative. See how brands like Airbnb, JetBlue, and Hilton are going the extra mile, and let us show you how we can also help travel brands reach new heights!
#captureculture
https://t.co/nW0Sc8CwEE

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