- October 8, 2021
- Walter Boza
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s transformation CHICAGO, October 5, 2021 - Captura Group, a Hispanic and digital-first full-service agency obsessed with helping brands connect with and uplift minority communities, recently announced that multicultural marketing industry trailblazer Andreina Barroso has joined the team as Vice President of Amplification. She will lead Captura Group’s Amplification capabilities including paid media, influencer marketing, public relations, shopper marketing, experiential and community engagement. Barroso will broaden the agency’s ability to reach consumers across multiple touchpoints and bring an enhanced offering for our clients. “While paid media is still[…] Read more
Ashley is experienced in media relations, social media, content creation, and event activations. In her free time, she enjoys rock climbing & spending time with her dog.
A "Cultural Decoder", Sandy spots and understand patterns, mindsets, and behaviors to carve out unique opportunities to connect clients with their targets. She thrives on both quantitative and qualitative information while keeping on trends, technology, and shifts in the sociopolitical landscape that impact consumer behavior.
With over 12 years of experience in the Advertising and Marketing world, she has focused most of her career on working with multicultural segments. #MulticulturalMarketing #LifeatCaptura #CapturaCulture
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