The Day of Reckoning is Coming for Hispanic Marketing
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing. In my 20+ years working in the industry, I have never experienced the positive momentum propelling multicultural marketing today. The 2020 Census, Black Lives Matter and See Her have collided to create a perfect storm that has shifted the previously immovable spotlight of corporate America squarely on diversity, inclusion and multicultural marketing. For those of us who have tirelessly made the case for multicultural marketing, it is warming to have some light finally shine on our industry and[…] Read more
Ashley is experienced in media relations, social media, content creation, and event activations. In her free time, she enjoys rock climbing & spending time with her dog.
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ANA AIMM
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https://www.capturagroup.com/the-portability-of-culture-technology-segmentation/
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A "Cultural Decoder", Sandy spots and understand patterns, mindsets, and behaviors to carve out unique opportunities to connect clients with their targets. She thrives on both quantitative and qualitative information while keeping on trends, technology, and shifts in the sociopolitical landscape that impact consumer behavior.
With over 12 years of experience in the Advertising and Marketing world, she has focused most of her career on working with multicultural segments. #MulticulturalMarketing #LifeatCaptura #CapturaCulture
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
Without a doubt, 2020 has been the most challenging year in recent history. The effects…
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
The Day of Reckoning is Coming for Hispanic Marketing
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently…
Elba Intriago Joins Captura Group as VP, Client Partnerships
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s evolution. Captura…
Why Brands Should Celebrate Hispanic Marketing Post-COVID
We are am raising a glass to good health, the future, and to the 20…
We saw @marcpritchard1 share his 5 Habits to Seize the Multicultural Opportunity at #ANAMulti. The Obstacle to brand growth is "traditional" #marketing. Change your mindset & separate #MulticulturalMarketing from the rest.
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@ana_aimm #marketingtwitter
@ANAmarketers is taking ethnic diversity seriously as a growth engine for brands. Under the leadership of @BobLiodice these reports point to progress. Captura Group is proud to working with @ana_aimm on these initiatives.
https://t.co/VIz1RUiope #CaptureCulture #SeeAll #Diversity
Welcome Elba! Recognized by the American Advertising Federation as one of the top 20 women in advertising in Dallas, Elba brings deep expertise, passion and business acumen to Captura Group.
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https://t.co/irSNpCSg0S
#HispanicMarketing #OneTeam #LifeatCaptura #CaptureCulture
Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest…
Hispanic Online Market White Paper
Totaling more than 50 million individuals, Hispanics are the largest minority in the United States…