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Andreina Barroso Joins Captura Group as VP of Amplification

Andreina Barroso Joins Captura Group as VP of Amplification
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  • October 8, 2021
  • Walter Boza

Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s transformation CHICAGO, October 5, 2021 - Captura Group, a Hispanic and digital-first full-service agency obsessed with helping brands connect with and uplift minority communities, recently announced that multicultural marketing industry trailblazer Andreina Barroso has joined the team as Vice President of Amplification. She will lead Captura Group’s Amplification capabilities including paid media, influencer marketing, public relations, shopper marketing, experiential and community engagement. Barroso will broaden the agency’s ability to reach consumers across multiple touchpoints and bring an enhanced offering for our clients.  “While paid media is still[…] Read more

Captura Group
Captura GroupFriday, April 30th, 2021 at 8:30pm
Welcome Ashley! Our new Account Coordinator brings 5+ years of public relations and marketing expertise.
Ashley is experienced in media relations, social media, content creation, and event activations. In her free time, she enjoys rock climbing & spending time with her dog.
Captura Group
Captura GroupMonday, April 19th, 2021 at 2:01pm
Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality. Roberto Orci joined the ThinkNow podcast to share ways to make marketing to all segments more effective.
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ANA AIMM
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https://www.capturagroup.com/the-portability-of-culture-technology-segmentation/
Captura Group
Captura GroupFriday, April 9th, 2021 at 4:20pm
Welcome Sandy as the Director of Insights & Strategy.
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A "Cultural Decoder", Sandy spots and understand patterns, mindsets, and behaviors to carve out unique opportunities to connect clients with their targets. She thrives on both quantitative and qualitative information while keeping on trends, technology, and shifts in the sociopolitical landscape that impact consumer behavior.

With over 12 years of experience in the Advertising and Marketing world, she has focused most of her career on working with multicultural segments. #MulticulturalMarketing #LifeatCaptura #CapturaCulture
Tuesday, October 19th, 2021 at 5:00pm
Diversity of thought leads to insight driven marketing. Captura Group is Hispanic and Women-Owned, with strong women in leadership.
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https://t.co/Hv2dHbG2s6
#WBE #WomenOwned #Jefas #MinorityOwned #MBE #CapturaCulture #DiverseSupplier #SeeAll
Thursday, October 14th, 2021 at 3:00pm
Please welcome Vianney! She is our bicultural account coordinator. Born in San Diego and raised in Tijuana, she is a creative millennial and #DogMom to Ginger.
#lifeatCaptura #CaptureCulture https://t.co/xFqa5WjIQ2
capturagroup photo
Wednesday, October 13th, 2021 at 1:01pm
The only sustainable growth strategy is to focus on diverse segments...Marketing strategies must put culture first.
Insightful article by Gonzalo Del Fa.
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https://t.co/5WrEkE6HLS
#HispanicMarketing #SpanishLanguage #CaptureCulture #Latino

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