Featured Article

U.S. Hispanics Will Reboot the Post-COVID Economy

U.S. Hispanics Will Reboot the Post-COVID Economy
SHARE:
  • June 2, 2021
  • Lee Vann

As the U.S. begins to see the light at the end of the COVID tunnel, the focus will turn towards the post COVID economy and how brands can drive growth. Smart marketers have discovered that investing in a digital-first approach, targeting U.S. Hispanics, represents a viable engine for post-pandemic growth. This is what they know: Hispanics Were Driving Growth Pre-COVID Before the pandemic changed everything in early 2020, Hispanics were a critical growth driver of the U.S. economy. According to a report authored by California Lutheran University and summarized by CNBC: Consumption among U.S. Hispanics was growing 72% faster than[…] Read more

Captura Group
Captura GroupFriday, April 30th, 2021 at 8:30pm
Welcome Ashley! Our new Account Coordinator brings 5+ years of public relations and marketing expertise.
Ashley is experienced in media relations, social media, content creation, and event activations. In her free time, she enjoys rock climbing & spending time with her dog.
Captura Group
Captura GroupMonday, April 19th, 2021 at 2:01pm
Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality. Roberto Orci joined the ThinkNow podcast to share ways to make marketing to all segments more effective.
.
ANA AIMM
.
https://www.capturagroup.com/the-portability-of-culture-technology-segmentation/
Captura Group
Captura GroupFriday, April 9th, 2021 at 4:20pm
Welcome Sandy as the Director of Insights & Strategy.
.
A "Cultural Decoder", Sandy spots and understand patterns, mindsets, and behaviors to carve out unique opportunities to connect clients with their targets. She thrives on both quantitative and qualitative information while keeping on trends, technology, and shifts in the sociopolitical landscape that impact consumer behavior.

With over 12 years of experience in the Advertising and Marketing world, she has focused most of her career on working with multicultural segments. #MulticulturalMarketing #LifeatCaptura #CapturaCulture

Featured White Papers

Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
December 14, 2016

Ten Facts To Convince Your Boss To Invest In Hispanic Marketing

10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest…

Hispanic Online Market White Paper
Hispanic Online Market White Paper
February 25, 2015

Hispanic Online Market White Paper

Totaling more than 50 million individuals, Hispanics are the largest minority in the United States…