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Why the Travel Industry Must Court Hispanics Via Culture Now

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November 15, 2022
Lee Vann

With the 2022 holidays fast approaching, Americans are prioritizing travel and experiences at the expense of goods and services according to a recent CNBC piece. The relaxing of travel restrictions has opened a window of wanderlust as many have postponed travel plans for the past few years. According to Mastercard Spending pulse: Airline ticket sales were up more than 56% from a year ago, and rose 10.9% versus the same month in 2019. Lodging sales shot up more than 38% from a year ago, and were up 42% versus September 2019. The increased appetite for travel will be especially voracious among[…] Read more

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Captura Group · Friday, December 2nd, 2022 at 2:01pm
@capturagroup

The Kotex Intimus brand recreated the struggles of Lea Campos, the first-ever female soccer referee. Lea was told that her body was “fragile,” and her period was seen as an impediment.
#captureculture #womenreferee
https://t.co/2OuC55lEH8

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Captura Group · Thursday, December 1st, 2022 at 3:00pm
@capturagroup

Megan Thee Stallion, a Forbes 30 under 30 alumna, is setting the way for a new class of female hip-hop stars. Brands that a decade ago would want nothing to do with her raunchy/raw style are now lining up with endorsement deals.
#captureculture #hiphop
https://t.co/y2j4rev3NU

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Captura Group · Wednesday, November 30th, 2022 at 5:01pm
@capturagroup

Brands are increasingly leaning into the metaverse as their marketing strategy this holiday season, with brands like PacSun doing “PacVerse”, a virtual shop and try-on.
#captureculture #metaverse
https://t.co/1m2OwhjrN0

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