U.S. Hispanics Will Reboot the Post-COVID Economy
As the U.S. begins to see the light at the end of the COVID tunnel, the focus will turn towards the post COVID economy and how brands can drive growth. Smart marketers have discovered that investing in a digital-first approach, targeting U.S. Hispanics, represents a viable engine for post-pandemic growth. This is what they know: Hispanics Were Driving Growth Pre-COVID Before the pandemic changed everything in early 2020, Hispanics were a critical growth driver of the U.S. economy. According to a report authored by California Lutheran University and summarized by CNBC: Consumption among U.S. Hispanics was growing 72% faster than[…] Read more
Ashley is experienced in media relations, social media, content creation, and event activations. In her free time, she enjoys rock climbing & spending time with her dog.
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ANA AIMM
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https://www.capturagroup.com/the-portability-of-culture-technology-segmentation/
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A "Cultural Decoder", Sandy spots and understand patterns, mindsets, and behaviors to carve out unique opportunities to connect clients with their targets. She thrives on both quantitative and qualitative information while keeping on trends, technology, and shifts in the sociopolitical landscape that impact consumer behavior.
With over 12 years of experience in the Advertising and Marketing world, she has focused most of her career on working with multicultural segments. #MulticulturalMarketing #LifeatCaptura #CapturaCulture
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#CaptureCulture #digitalmarketing #marketingexcellence #Hispanicmarketing #ANAAIMM #SeeAll @ana_aimm #ANAmulti #multiculturalmarketing https://t.co/gnj0LyRDAl
This article makes clear why advertisers need to hire culture-savvy agency partners for their segment marketing.
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#Multiculturalmarketing #HispanicMarketing #CaptureCulture #segmentmarketing
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