The Hispanic Market: In-Language and In-Culture Marketing
Captura Group Shares Key Principles For Best-in-Class Hispanic Advertising Chicago, IL. June 2022 – With the thought-provoking adage “Language communicates, but Culture Connects” at the heart of the conversation, Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent Alliance for Inclusive and Multicultural Marketing’s (AIMM) member-exclusive Lunch & Learn. Titled The Hispanic Market: In-Culture and In-Language, this presentation provided an insightful look at the many ways cultural nuance and insights drive results, diving deep into the reasons why language should be considered as a tactical tool, and not a be-all, end-all strategy[…] Read more
5 Principals to Best-in-Class Hispanic Advertising
Framed within the thought-provoking adage “Language Communicates, but Culture Connects”, below are 5 Principles to…
Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest…