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Pop-Tarts Día de Muertos - Best Integrated Creative Campaign

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September 21, 2022
Molly Voska - Marketing Manager

Captura Group is pleased to be recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign. This award is the second for the campaign which was recently honored by the Hispanic Marketing Council’s Strategic Excellence Award. We are proud to have worked on a campaign whose deep insights, intentionality, and overall story were not only able to drive significant results for the brand, but also celebrate and share Hispanic culture. This is proof that small, independent, minority-owned multicultural agencies can have a great impact on culture and business.[…] Read more

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