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Late to the Party?

Late to the Party?
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  • May 3, 2022
  • Alvaro Arroyo

Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer With such a vibrant culture and rich sense of togetherness, it’s no wonder Latinos love fiestas. If there’s an opportunity to party, we’ll find an excuse to turn up the music and celebrate together! However, many brands and retailers may be missing out on enduring, year-long cultural connections with the U.S. Hispanic audience by improperly focusing on a single holiday such as Cinco de Mayo, especially when nearly half of Hispanic consumers believe the American holiday misrepresents Hispanic culture. (Collage Group, 2020) And while the calendar is[…] Read more

YouTube TV has recognized the importance of Spanish-language content to bring subscribers to the service.

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Hispanic audiences are tuning in to ad-supported streaming platforms. Does your advertising plan include culturally relevant Hispanic marketing?

https://t.co/XPeEjuJFUy #Hispanicmarketing #streaming #growthmarketing #captureculture #multiculturalmarketing #ads

Late to the Party?

Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer. Brands and…

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