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How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic

How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic
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  • April 27, 2020
  • Lee Vann

A few weeks ago we began a project to crowdsource, curate and aggregate U.S. Hispanic and multicultural Coronavirus research for the advertising community.  Part of our intention was to surface multicultural insights to help brands develop strategies for what they can “yes do” during these times. A key theme that has emerged in the research is that minorities are being disproportionately impacted by the Coronavirus pandemic.  Without minimizing the severe adverse effects on minority communities, we as marketers, see a clear opportunity for brands to proactively engage with these neglected communities today.  Brands that do right by these communities now[…] Read more

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Captura GroupMonday, March 30th, 2020 at 12:32am

Some helpful insights from our President Walter Boza during these unprecedented times.

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Captura GroupWednesday, December 11th, 2019 at 3:36am

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Captura GroupThursday, November 28th, 2019 at 10:02am

Happy Thanksgiving on behalf of Captura Group!🦃🐖

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Monday, August 27th, 2018 at 5:49pm
"According to the U.S. Census, by 2044, the minority population is expected to become the majority".
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