Late to the Party?
Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer With such a vibrant culture and rich sense of togetherness, it’s no wonder Latinos love fiestas. If there’s an opportunity to party, we’ll find an excuse to turn up the music and celebrate together! However, many brands and retailers may be missing out on enduring, year-long cultural connections with the U.S. Hispanic audience by improperly focusing on a single holiday such as Cinco de Mayo, especially when nearly half of Hispanic consumers believe the American holiday misrepresents Hispanic culture. (Collage Group, 2020) And while the calendar is[…] Read more
Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest…
Hispanic Online Market White Paper
Totaling more than 50 million individuals, Hispanics are the largest minority in the United States…