How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic
A few weeks ago we began a project to crowdsource, curate and aggregate U.S. Hispanic and multicultural Coronavirus research for the advertising community. Part of our intention was to surface multicultural insights to help brands develop strategies for what they can “yes do” during these times. A key theme that has emerged in the research is that minorities are being disproportionately impacted by the Coronavirus pandemic. Without minimizing the severe adverse effects on minority communities, we as marketers, see a clear opportunity for brands to proactively engage with these neglected communities today. Brands that do right by these communities now[…] Read more
National Support Latino Business Day aims to give #Latino owned businesses the recognition...
Captura Group is proud to be a part of @supportlatinobiz to help elevate...
Some helpful insights from our President Walter Boza during these unprecedented times.
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Captura Group Kicks off Hispanic Heritage Month by Supporting Latino Business
At Captura Group we’re proud of the work we’ve done for the past two decades…
How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic
A few weeks ago we began a project to crowdsource, curate and aggregate U.S. Hispanic…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
Captura Group is a proud supporter and member of @ana_aimm - advocating for Inclusive and Multicultural Marketing #SeeAll https://t.co/yODGZfRHao
With $500B in annual spend, connecting with Hispanics is imperative for business growth and customer retention.
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Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest…
Hispanic Online Market White Paper
Totaling more than 50 million individuals, Hispanics are the largest minority in the United States…