How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic
A few weeks ago we began a project to crowdsource, curate and aggregate U.S. Hispanic and multicultural Coronavirus research for the advertising community. Part of our intention was to surface multicultural insights to help brands develop strategies for what they can “yes do” during these times. A key theme that has emerged in the research is that minorities are being disproportionately impacted by the Coronavirus pandemic. Without minimizing the severe adverse effects on minority communities, we as marketers, see a clear opportunity for brands to proactively engage with these neglected communities today. Brands that do right by these communities now[…] Read more
Some helpful insights from our President Walter Boza during these unprecedented times.
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Happy Thanksgiving on behalf of Captura Group!🦃🐖
How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic
A few weeks ago we began a project to crowdsource, curate and aggregate U.S. Hispanic…
U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with…
Some Thoughts On How to Navigate the COVID-19 Times
By now we’re all clear that it’s not if or when we will feel the…
U.S. Hispanic Coronavirus Research and Insights https://t.co/azv5mEUrto
#Hispanic consumers over-index on cause-related purchases, Nielsen finds
https://t.co/ZbFpEtXaW4
"According to the U.S. Census, by 2044, the minority population is expected to become the majority".
https://t.co/k43sCRW4Eh
Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest…
Hispanic Online Market White Paper
Totaling more than 50 million individuals, Hispanics are the largest minority in the United States…