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The Hispanic Market: In-Language and In-Culture Marketing

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June 23, 2022
Molly Voska - Marketing Manager

Captura Group Shares Key Principles For Best-in-Class Hispanic Advertising Chicago, IL. June 2022 – With the thought-provoking adage “Language communicates, but Culture Connects” at the heart of the conversation, Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent Alliance for Inclusive and Multicultural Marketing’s (AIMM) member-exclusive Lunch & Learn. Titled The Hispanic Market: In-Culture and In-Language, this presentation provided an insightful look at the many ways cultural nuance and insights drive results, diving deep into the reasons why language should be considered as a tactical tool, and not a be-all, end-all strategy[…] Read more

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Captura Group · Wednesday, August 10th, 2022 at 3:40pm
@capturagroup

Our industry peers have partnered with digital programmatic platforms to empower digital media buyers with the tools and data to better access diverse audiences.
https://t.co/4t4xLklY5i #dsp #programmaticad #multiculturalaudiences #relevancy #reach

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Captura Group · Tuesday, August 9th, 2022 at 6:53pm
@capturagroup

¡Felicidades! We’re celebrating wins with our team, as we receive our trophy from the @hmchispanic for Strategic Excellence, Impact on Innovation - Silver Award.

#oneteam #lifeatcaptura #captureculture #hispanicmarketing #multiculturalstrategy #awards https://t.co/No9ap9KUud

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