Featured Article

6 Sure Fire Multicultural Insights to Optimize 2022 Marketing Planning

6 Sure Fire Multicultural Insights to Optimize 2022 Marketing Planning
SHARE:
  • September 15, 2021
  • Roberto Orci

This year has been marked by unprecedented change in society, the economy, and the health of all Americans. In times like these, marketing planning based on a high level of certainty has advantages. Here are 6 U.S. Hispanic market insights that are certain to maximize your 2022 marketing plans.  1. According to the 2020 Census America is becoming more diverse, with Hispanic population growth leading the way. Hispanics are younger. The Latino average age of about 29-years-old is approximately 14 years younger than the general population and is one of the most significant contributors to the strong growth across numerous[…] Read more

Captura Group
Captura GroupFriday, April 30th, 2021 at 8:30pm
Welcome Ashley! Our new Account Coordinator brings 5+ years of public relations and marketing expertise.
Ashley is experienced in media relations, social media, content creation, and event activations. In her free time, she enjoys rock climbing & spending time with her dog.
Captura Group
Captura GroupMonday, April 19th, 2021 at 2:01pm
Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality. Roberto Orci joined the ThinkNow podcast to share ways to make marketing to all segments more effective.
.
ANA AIMM
.
https://www.capturagroup.com/the-portability-of-culture-technology-segmentation/
Captura Group
Captura GroupFriday, April 9th, 2021 at 4:20pm
Welcome Sandy as the Director of Insights & Strategy.
.
A "Cultural Decoder", Sandy spots and understand patterns, mindsets, and behaviors to carve out unique opportunities to connect clients with their targets. She thrives on both quantitative and qualitative information while keeping on trends, technology, and shifts in the sociopolitical landscape that impact consumer behavior.

With over 12 years of experience in the Advertising and Marketing world, she has focused most of her career on working with multicultural segments. #MulticulturalMarketing #LifeatCaptura #CapturaCulture
Friday, September 24th, 2021 at 5:45pm
A: Who Are Capturados?
The team had some Friday fun, getting competitive with a game of Jeopardy. #LifeAtCaptura #CaptureCulture https://t.co/cadPl9ww3m
capturagroup photo
Tuesday, September 21st, 2021 at 5:01pm
"Marketers should look at volume opportunities across all segments and invest accordingly. Hispanics will be a major growth driver" - @rorci
Our very own EVP of Strategic Growth shares the future of segment marketing on @hispanicad
.
https://t.co/iQjGCG4vXV #marketing
Tuesday, September 21st, 2021 at 1:00pm
HISPANIC BUSINESS IS THE ENGINE FOR ECONOMIC GROWTH.
During Hispanic Heritage Month we honor all the Latino entrepreneurs making a difference in the U.S.
Captura Group is a proud Hispanic & Women Owned Business since 2001. Contact us to learn more: https://t.co/Po8PFB5154 https://t.co/GOYAol5xNX

Featured White Papers

Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
December 14, 2016

Ten Facts To Convince Your Boss To Invest In Hispanic Marketing

10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest…

Hispanic Online Market White Paper
Hispanic Online Market White Paper
February 25, 2015

Hispanic Online Market White Paper

Totaling more than 50 million individuals, Hispanics are the largest minority in the United States…