The Portability of Culture: Technology & Segmentation
It was not long ago that marketers talked about the “Digital Divide” in describing how far behind Hispanics were in the online space. Today Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality. Listen here as Mario X. Carrasco interviews Roberto Orci on this topic, the impact of culture in marketing, and what the ANA is doing through its Alliance for Multicultural & Inclusive Marketing to make marketing to all segments more effective. Listen Here https://soundcloud.com/think-now/podcast-the-portability-of-culture-technology-segmentation Read more
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A "Cultural Decoder", Sandy spots and understand patterns, mindsets, and behaviors to carve out unique opportunities to connect clients with their targets. She thrives on both quantitative and qualitative information while keeping on trends, technology, and shifts in the sociopolitical landscape that impact consumer behavior.
With over 12 years of experience in the Advertising and Marketing world, she has focused most of her career on working with multicultural segments. #MulticulturalMarketing #LifeatCaptura #CapturaCulture
Skylar Coleman joins us from Washington D.C. with experience at both agencies and clients big and small. She specializes in strategic planning, data analytics, and applying the top tech in media. As a Black woman, Skylar believes the work that Captura Group produces as a multicultural agency is cutting edge, and is excited to join the Captura team!
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The Portability of Culture: Technology & Segmentation
Today Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual…
The Impact of Women on Captura Group
We celebrate the significant contributions of the women supporting Captura Group.
Roberto Orci Joins Captura Group as Executive Vice President
Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth Captura Group a Hispanic…
Welcome Skylar, our new Media Supervisor on the Captura Group team!
Skylar Coleman joins us from Washington D.C. with experience at both agencies & clients big and small. She specializes in strategic planning, data analytics, and applying the top tech in media. #LifeatCaptura https://t.co/YA1S582jWX
We and our clients celebrate the diversity in our nation. Our partner @latinx21 launched “Mi Cuento: the Latinx21 Immigration Project” inviting Hispanics to share their immigration story in a short video contest. We invite our network to participate: https://t.co/JMZ15paRJA
We recognize the impact women have on our success and that of our clients. Join us to celebrate the contributions of the ladies supporting Captura Group.
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#buywomanowned #SupportLatinoBusiness #WomensHistoryMonth #LifeatCaptura
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