Featured Article

Pop-Tarts Día de Muertos - Best Integrated Creative Campaign

Pop-Tarts Día de Muertos - Best Integrated Creative Campaign
SHARE:
  • September 21, 2022
  • Molly Voska - Marketing Manager

Captura Group is pleased to be recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign.   This award is the second for the campaign which was recently honored by the Hispanic Marketing Council’s Strategic Excellence Award. We are proud to have worked on a campaign whose deep insights, intentionality, and overall story were not only able to drive significant results for the brand, but also celebrate and share Hispanic culture. This is proof that small, independent, minority-owned multicultural agencies can have a great impact on culture and business.[…] Read more

Cultural practices like Brujería are being rejuvenated and destigmatized as wellness becomes a social norm.
https://t.co/vkd8cWGCIt #captureculture #wellness #heathcare #alternativemedicine
Want larger audiences? Increasing Hispanic representation on both sides of the camera drives binge-ability in TV.
https://t.co/1pO0zKiaQq #TV #representation #captureculture
Hispanic Heritage Month recognizes the contributions of Latinos in the U.S. Learn more about the importance of the celebration and why the community is vital to this country.
https://t.co/CXH5jTWiLX #HispanicHeritageMonth #OneTeam #captureculture
[/vc_column_text]

Featured White Papers

5 Principals to Best-in-Class Hispanic Advertising
5 Principals to Best-in-Class Hispanic Advertising
July 19, 2022

5 Principals to Best-in-Class Hispanic Advertising

Framed within the thought-provoking adage “Language Communicates, but Culture Connects”, below are 5 Principles to…

Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
Ten Facts To Convince Your Boss To Invest In Hispanic Marketing
December 14, 2016

Ten Facts To Convince Your Boss To Invest In Hispanic Marketing

10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest…