The Hispanic Market: In-Language and In-Culture Marketing
Captura Group Shares Key Principles For Best-in-Class Hispanic Advertising
Chicago, IL. June 2022 – With the thought-provoking adage “Language communicates, but Culture Connects” at the heart of the conversation, Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent Alliance for Inclusive and Multicultural Marketing’s (AIMM) member-exclusive Lunch & Learn.
Titled The Hispanic Market: In-Culture and In-Language, this presentation provided an insightful look at the many ways cultural nuance and insights drive results, diving deep into the reasons why language should be considered as a tactical tool, and not a be-all, end-all strategy for Hispanic Marketing.
The session also provided tools and frameworks which can be used to increase the effectiveness and impact of In-Language and In-Culture communications for brands looking to connect with the Hispanic market.
AIMM members can access the exclusive content here.
As a recognized industry thought leader, particularly in the areas of research and strategy, Captura Group supports AIMM with a pioneering vision, contributing to the development and growth of Hispanic marketing as a whole, while continuing to inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve.