The Hispanic Market: In-Language and In-Culture Marketing


Captura Group Shares Key Principles For Best-in-Class Hispanic Advertising

Chicago, IL. June 2022 – With the thought-provoking adage “Language communicates, but Culture Connects” at the heart of the conversation, Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent Alliance for Inclusive and Multicultural Marketing’s (AIMM) member-exclusive Lunch & Learn. 

Titled The Hispanic Market: In-Culture and In-Language, this presentation provided an insightful look at the many ways cultural nuance and insights drive results, diving deep into the reasons why language should be considered as a tactical tool, and not a be-all, end-all strategy for Hispanic Marketing. 

The session also provided tools and frameworks which can be used to increase the effectiveness and impact of In-Language and In-Culture communications for brands looking to connect with the Hispanic market. 

AIMM members can access the exclusive content here.

As a recognized industry thought leader, particularly in the areas of research and strategy, Captura Group supports AIMM with a pioneering vision, contributing to the development and growth of Hispanic marketing as a whole, while continuing to inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve.

Molly is the marketing manager at Captura Group. An advocate for multicultural and inclusive marketing, Molly finds opportunities for Hispanic market growth, and partners brands with Captura Group's services to drive business acceleration.

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