Without a doubt, 2020 has been the most challenging year in recent history. The effects of the pandemic, the social unrest, and the political tension have put to test our resilience, empathy, ability to adapt, our mental and physical health,…
If your approach to Multicultural Marketing was to embark on a Total Market solution, it might be time to hit the reset button. Potentially misunderstood or wrongly applied, Total Market has become a framework that is far from helping marketers…
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with our clients to understand the impact of this pandemic on U.S. Hispanics and other multicultural segments and most importantly what brands can “yes do” in…
The 2023 World Baseball Classic was a huge success from an audience, engagement, and merchandising perspective. The tournament featured teams from across the world with the final between Japan and the U.S. drawing a peak of 6.5 million viewers (a…
Check out our 10 Favorite Companies at Expo West 2023 Expo West is a culinary paradise that showcases the best natural, organic, and healthy products in the food industry. This year, we were thrilled to discover a variety of Latino…
OLIPOP is a relatively new contender in the soda industry that has been shaking up the status quo with its healthy and delicious tonics. With prebiotics and less sugar, OLIPOP offers a great alternative for health-conscious consumers who want to…
In today's fiercely competitive food market, building a brand that is authentic, good for you, and deeply cares for its consumers is a winning formula. Based in Austin, Texas, Siete Family Foods makes delicious, grain-free Mexican-American food. Siete is family-owned…
Gone are the days when simply offering fashionable, high-quality clothing was enough to keep customers returning for more. Consumers are now looking for a deeper emotional connection with brands. They want to feel like they are part of a broader…
How Financial Services Brands are Unlocking the Power of Culture, Innovation, and Social Responsibility to Connect with Consumers The financial industry is constantly evolving, and companies that strive to be ahead of the competition are turning to the power of…
Culture and innovation are key ingredients for food brands looking to connect with consumers and drive growth in an increasingly competitive packaged foods market. Three Wishes cereal has brilliantly mixed these two ingredients together with their limited edition horchata-flavored tiger…
In today’s landscape, it is no secret that travel marketing campaigns must be creative and engaging to reach the modern consumer. However, the most successful campaigns often go beyond just creativity by leveraging cultural insights and innovative tactics to connect…
Hispanic holidays give marketers more time to cheer With the Holidays fast approaching, families are getting ready to celebrate with their loved ones. Similar to most American families, Hispanic families are decorating the Christmas tree, shopping for gifts, and getting…
With the 2022 holidays fast approaching, Americans are prioritizing travel and experiences at the expense of goods and services according to a recent CNBC piece. The relaxing of travel restrictions has opened a window of wanderlust as many have postponed…
