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Monthly Archives: September 2015

Home 2015 September

Facebook Gives Brands 2 Million More Reasons to Target Hispanics

  • September 24, 2015
  • Lee Vann
Facebook Gives Brands 2 Million More Reasons to Target Hispanics

In November 2013, Facebook announced the launch of their Hispanic segment to allow brands to better target Hispanics on Facebook. In April 2014, they improved the segment by allowing marketers to target Hispanics by language preference. Today, Facebook has given…

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5 Reasons Marketers Must Target U.S. Hispanics on Mobile

  • September 10, 2015
  • Lee Vann
5 Reasons Marketers Must Target U.S. Hispanics on Mobile

In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing evidence that Hispanics were becoming mobile first consumers. Today, a mobile…

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Blog
  • Facebook Gives Brands 2 Million More Reasons to Target Hispanics Facebook Gives Brands 2 Million More Reasons to Target Hispanics
  • 5 More Reasons to Target Digital Hispanics 5 More Reasons to Target Digital Hispanics
  • 3 Hispanic Heritage 2015 Campaigns That Got It Right 3 Hispanic Heritage 2015 Campaigns That Got It Right
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