September 2015 - Captura Group

Facebook Gives Brands 2 Million More Reasons to Target Hispanics

September 24, 2015
Lee Vann

In November 2013, Facebook announced the launch of their Hispanic segment to allow brands to better target Hispanics on Facebook. In April 2014, they improved the segment by allowing marketers to target Hispanics by language preference. Today, Facebook has given…

September 10, 2015
Lee Vann

5 Reasons Marketers Must Target U.S. Hispanics on Mobile

In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing evidence that Hispanics were becoming mobile first consumers. Today, a mobile…

Captura Group is a Hispanic Digital Agency with full- service bilingual capabilities.