Culture and innovation are key ingredients for food brands looking to connect with consumers and drive growth in an increasingly competitive packaged foods market. Three Wishes cereal has brilliantly mixed these two ingredients together with their limited edition horchata-flavored tiger…
Hispanic holidays give marketers more time to cheer With the Holidays fast approaching, families are getting ready to celebrate with their loved ones. Similar to most American families, Hispanic families are decorating the Christmas tree, shopping for gifts, and getting…
With the 2022 holidays fast approaching, Americans are prioritizing travel and experiences at the expense of goods and services according to a recent CNBC piece. The relaxing of travel restrictions has opened a window of wanderlust as many have postponed…
During the HMC’s Strategic Excellence Award webinar, Sandra Auren, Captura Director of Insights & Strategy shared the insights that served as the cornerstone for the campaign, the challenges & opportunities they faced, and how the teams were able to engage…
Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent AIMM member-exclusive Lunch & Learn.
Julie Bowerman & Chelsea Jenkins shared some of the milestones of Kellogg’s multicultural marketing journey to be named Hispanic Marketing Council's 2022 Marketer of the Year.
Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer. Brands and retailers may be missing out on cultural connections with the U.S. Hispanic audience by improperly focusing on a single holiday.
When it comes to booming markets such as Plant-based Food and Beverages, experience and familiarity with its burgeoning diverse segments can make or break a strategic marketing approach. Choosing the right partner, and building an understanding of the cultural factors…
The audience that will tune in to Super Bowl LVI on February 13, 2022, will likely be the most diverse in years. Hispanic NFL fans have grown exponentially over the past decade, and there are a few reasons why this…
Understanding Latinos’ nuanced healthcare needs and challenges is essential when planning and executing successful in-culture marketing strategies. If you’re in the business of health, here are 6 healthcare insights to consider when marketing to Hispanics.
