Hispanic Insights Archives

U.S. Hispanics Will Reboot the Post-COVID Economy

June 2, 2021
Lee Vann

As the U.S. begins to see the light at the end of the COVID tunnel, focus will turn towards the post COVID economy and how brands can drive growth. Smart marketers have discovered that investing in a digital-first approach, targeting…

April 16, 2021
Molly Voska - Marketing Manager

The Portability of Culture: Technology & Segmentation

Today Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality.

January 6, 2021
Molly Voska - Marketing Manager

The Hispanic audience is diverse and nuanced in their language use, preferences, and media use. As the population grows, as does the importance of advertisers understanding Hispanic media behavior.

Captura Group is a Hispanic Digital Agency with full- service bilingual capabilities.