Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer. Brands and retailers may be missing out on cultural connections with the U.S. Hispanic audience by improperly focusing on a single holiday.
When it comes to booming markets such as Plant-based Food and Beverages, experience and familiarity with its burgeoning diverse segments can make or break a strategic marketing approach. Choosing the right partner, and building an understanding of the cultural factors…
The audience that will tune in to Super Bowl LVI on February 13, 2022, will likely be the most diverse in years. Hispanic NFL fans have grown exponentially over the past decade, and there are a few reasons why this…
Understanding Latinos’ nuanced healthcare needs and challenges is essential when planning and executing successful in-culture marketing strategies. If you’re in the business of health, here are 6 healthcare insights to consider when marketing to Hispanics.
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.
We are am raising a glass to good health, the future, and to the 20 year anniversary of Captura Group, a pioneering Hispanic and digital-first marketing agency.
This year has been marked by unprecedented change in society, the economy, and the health of all Americans. In times like these marketing planning based on a high level of certainty has advantages. To that end here are 6 insights…
The growth of Latino fans and players have been key to the resurgence of baseball, but what’s really behind the increased popularity of the sport is culture. Latinos are making baseball more fun. For marketers looking to drive growth, learn…
Captura Group partnered with La Vaquita to develop an insight-driven, culturally relevant campaign that tapped into the La Vaquita brand’s rich heritage to drive awareness and incremental in-store visitation. The brand was facing increased competition and turned to Captura Group…
As the U.S. begins to see the light at the end of the COVID tunnel, focus will turn towards the post COVID economy and how brands can drive growth. Smart marketers have discovered that investing in a digital-first approach, targeting…
