This year has been marked by unprecedented change in society, the economy, and the health of all Americans. In times like these marketing planning based on a high level of certainty has advantages. To that end here are 6 insights…
The growth of Latino fans and players have been key to the resurgence of baseball, but what’s really behind the increased popularity of the sport is culture. Latinos are making baseball more fun. For marketers looking to drive growth, learn…
Captura Group partnered with La Vaquita to develop an insight-driven, culturally relevant campaign that tapped into the La Vaquita brand’s rich heritage to drive awareness and incremental in-store visitation. The brand was facing increased competition and turned to Captura Group…
As the U.S. begins to see the light at the end of the COVID tunnel, focus will turn towards the post COVID economy and how brands can drive growth. Smart marketers have discovered that investing in a digital-first approach, targeting…
Today Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality.
The Hispanic audience is diverse and nuanced in their language use, preferences, and media use. As the population grows, as does the importance of advertisers understanding Hispanic media behavior.
