The New Hispanic Media Landscape
The Hispanic audience is diverse and nuanced in their language use, preferences, and media use. As the population grows, as does the importance of advertisers understanding Hispanic media behavior.
Multicultural Market Segments Will Drive Future Growth
Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers (ANA) in Miami, FL. Over the many years I’ve attended this conference, it’s been a pleasure to see how…
¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action
An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…
Meet Our Team: Itzel, Bicultural Millennial Creative
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
The Truth About Marketing to Spanish Speakers
Yes, the Pew Research Center recently reported that the use of Spanish has declined among Latinos in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos in…
Hispanic Purchasing Power Packs a Punch at the Grocery Store
The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic Shopper Study, 6th Edition. This is great…
In 2018 go deep with the U.S. Hispanic consumer
If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S.…
How the Russians Will Bring Multicultural Marketing to Light
I got your attention, I know, but it’s true – the Russians have elevated multicultural advertising, albeit inadvertently. Let me tell you how. As you probably know, the Russians are accused of attempting to influence the 2016 U.S. presidential elections.…
A new Hispanic segmentation model is here, know it!—Meet theAmeri-Fans
The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month, we partnered with Culturati Research to share a new Hispanic segmentation model that will help…
A new Hispanic segmentation model is here, know it!—Meet the Savvy Blenders
The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month, we partnered with Culturati Research to share a new Hispanic segmentation model that will help…