Kellogg Company Recognizes Captura Group for Diverse Partner Investment and Support


CHICAGO, August 2022  – Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021.

“Out of all the accolades we could aspire to as a Multicultural Agency, Kellogg’s Sojourner Truth recognition is one that makes us particularly proud, as our commitment to diversity and inclusion goes beyond doing great work that helps our clients connect and grow with Hispanic consumers,”

Walter Boza, Captura Group President and General Manager.

As a Certified Minority & Women-Owned Business, Captura Group also strives to give back to minority communities and takes pride in opening doors for highly qualified diverse talent and partners. “A simple yet very effective way to support these diverse partners is by channeling our clients’ budgets to exceptional companies who, like us, are proudly minority-owned,” said Boza.

This award comes on the heels of two equally significant distinctions for Captura Group and Kellogg:

  • Kellogg recently joined a shortlist of brands that have received the Marketer of the Year Award from the Hispanic Marketing Council. This award shines a spotlight on companies that have a legacy of putting the Hispanic consumer at the heart of their marketing strategies and consistently creating impactful and relevant campaigns to connect with this growing segment.
  • The Hispanic Marketing Council’s Strategic Excellence Award: Impact on Innovation – Silver for Captura Group’s purposeful, culture-driven Pop-Tarts Día de Muertos campaign, a distinction that proves you can do great work and drive results while celebrating and uplifting multicultural communities.

Kellogg’s Sojourner Truth Award is named after an influential historical figure from Battle Creek, Michigan, where Kellogg’s headquarters are situated. Sojourner Truth’s uplifting journey to become a dynamic voice for abolition, freedom, and suffrage gives this award a particularly heartening and inspiring significance.

Captura Group is a Hispanic and digital-first full-service agency obsessed with helping brands connect with and uplift multicultural communities. Our agency is a Certified Women-Owned, Minority Business Enterprise and a proud member of the community-led Support Latino Business coalition. Learn more about how you can positively impact the community while driving business growth.

A genuine admirer of the power of open, imaginative and empathetic communication and a crafter of stories that really matter to people, Alvaro conveys his passion for language through is work as a creative copywriter, editor and translator.

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