U.S. Hispanic / Multicultural Coronavirus Research and Insights
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with our clients to understand the impact of this pandemic on U.S. Hispanics and other multicultural segments and most importantly what brands can “yes do” in this environment.
So far, what we are seeing is that minorities are being impacted by the Coronavirus more than the average American. To us, this represents a clear opportunity for brands to invest and engage with multicultural communities within the right situational and cultural context. Brands that do right now, will reap the rewards long into the future.
As we continue to gather and interpret research and insights for our clients, we thought it would be helpful to all of us working in multicultural marketing to have a place in which all this valuable information could be aggregated. That’s why we started this project.
We want to make this a collective effort, so if you find any research or insights about Latinos / Multicultural consumers and the impact of COVID-19, please submit the content by filling out this form. We will do our best to update this post, giving credit to those who submit new material.
We are all in this together! #juntospodemos
Date | Title | Source | Key Point | Submitted By | |
|---|---|---|---|---|---|
| 8/12/2020 | U.S. Bank donation helps Asian Pacific Fund respond to pressing community needs amid COVID-19 | USBank | The Fund has raised over $500,000 which will be distributed to the most vulnerable | Captura Group | |
| 8/11/2020 | Latinos rely more on social media as a coronavirus lifeline | NBC News | Digital networks and smartphones are helping bridge the social-distancing gap and serving as lifelines | Captura Group | |
| 8/10/2020 | Latinos are transforming cultural connections during COVID-19 | HispanicAd- Nielsen | A network of trusted influencers, brands and media keeps Latinos informed and engaged during the pandemic | Captura Group | |
| 8/7/2020 | Dr. Fauci discusses the impact and severity of COVID-19 disparities in African Americans | LA Sentinel | He acknowledged the health-related racial disparities among Black American and other minorities, and emphasized the need for children’s safety as they return to school | Captura Group | |
| 8/6/2020 | Health equity considerations and racial and ethnic minority groups | CDC | Encouraging individual and community support through caring for others, helping kids eat healthy, coping with stress and other measures can help prevent the spread of the pandemic | Captura Group | |
| 8/5/2020 | Coronavirus economic downturn has hit Latinos especially hard | Pew Research Center | Latinos have a bleaker view than the U.S. overall about the pandemic, and believe the worst is yet to come | Captura Group | |
| 8/5/2020 | 2,120 hate incidents against Asian Americans reported during coronavirus pandemic | CBS News | About 40% of the incidents took place in California, and some included slurs blaming them for bringing the virus to the U.S. | Captura Group | |
| 8/3/2020 | Initiative aims to boost COVID-19 testing for Blacks, Latinos | The Detroit News | CVS has opened drive-in testing sites and eight testing facilities in partnership with community organizations | Captura Group | |
| 7/31/2020 | Why Latinx people are hospitalized from COVID-19 At 4 times the rate of whites | NPR | Lack of trust in government is one of the risk factors contributing to higher hospitalization rates | Captura Group | |
| 7/30/2020 | Stark racial disparities emerge as families struggle to get enough food during the pandemic | Politico | Government programs to address food insecurity among Black and Hispanic households are not adequate | Captura Group | |
| 7/30/2020 | Leaders were slow to bring COVID-19 testing to Latino communities. Now people are sick. | USA Today | Experts say inadequate testing is one of the reasons for this disparity | Captura Group | |
| 7/28/2020 | COVID-19 is affecting Black, Indigenous, Latinx, and other people of color the most | The COVID Tracking Project | The tracker shows the impact of the pandemic by race at the state, territory and local level | Captura Group | |
| 7/27/2020 | San Diego county launches Latino outreach campaign for COVID-19 | KPBS | Online, radio, TV and signage messages will provide information about community resources and protective measures | Captura Group | |
| 7/27/2020 | Traveling while Asian during the pandemic | CNN | For Asian people, the health pandemic has become a crisis of racist incidents against them all over the world | Captura Group | |
| 7/24/2020 | Many Latino workers fear getting tested for COVID-19. A San Francisco program aims to change that. | LA Times | A local program incentivizes people to stay home without having to worry about paying their bills | Captura Group | |
| 7/24/2020 | Sustaining and strengthening inclusion in our new remote environment | HispanicAd – McKinsey & Company | Inclusion begins with leadership practices such as empathy, encouraging participation, developing all team members, and more | Captura Group | |
| 7/23/2020 | Search for food assistance, get help paying bills and more during the pandemic | FindHelp | Multilingual search program to help connect you to local social services amid coronavirus | Captura Group | |
| 7/22/2020 | Ford and National Urban League launch $600,000 initiative to help Black small business owners hardest hit by COVID-19 | Multicultural Marketing Resources | Six cities will participate in the initiative to give access to capital to Black business owners, as well as counseling | Captura Group | |
| 7/21/2020 | HHS initiatives to address the disparate impact of COVID-19 on African Americans and other racial and ethnic minorities | HHS | List of initiatives from the Federal government to address racial health disparities in the short and long term | Captura Group | |
| 7/21/2020 | ‘Ayuda’ is here to help Hispanic community during COVID-19 pandemic | KXAN - Austin | The delivery company will help run errands for Latinos in the area because many of them cannot work from home or don’t have health insurance | Captura Group | |
| 7/20/2020 | COVID-19 and African American* communities | LA County Dept. of Public Health | Comprehensive information about the virus, tailored to African American communities | Captura Group | |
| 7/20/2020 | COVID-19 Latino impact report | LULAC | Download the report to see how the pandemic is affecting Latinos, and the legislative action plan with concrete steps to help Latinos during this time | Captura Group | |
| 7/16/2020 | Hispanics in Philanthropy & Ureeka join forces to aid businesses hit hardest by COVID-19 | Hispanics in Philanthropy | The Together We Win campaign will encourage consumer support of small and medium-sized businesses | Captura Group | |
| 7/15/2020 | Historically Black colleges fight for survival, reopening amid coronavirus pandemic | USA Today | The pandemic has left HBCUs underfunded and unprepared for the subsequent financial shock | Captura Group | |
| 7/15/2020 | Health experts weigh in on reopening schools | Hispanic Outlook | While in-person classes can even the playing field for minority students, they also pose the risk of exposure to the children and their households | Captura Group | |
| 7/13/2020 | Coronavirus (COVID-19): Small business guidance & loan resources | SBA | Multilingual resources to help businesses recover from the pandemic | Captura Group | |
| 7/13/2020 | Racial disparities persist in Connecticut’s COVID-19 outbreak, prompting concern about effects of potential second wave | Hartford Courant | Going forward, targeted testing and improved communication about wearing masks may be one set of tools for reducing racial health disparities | Captura Group | |
| 7/10/2020 | Communities of color paying the price as states reopen (video) | CNN | The states in the South and West with growing outbreaks are home to 71% of the Hispanic population and 62% of all persons of color in the country | Captura Group | |
| 7/9/2020 | COVID-19 and student learning in the United States: The hurt could last a lifetime | McKinsey & Co. | Low income minority students, with less access to remote learning, are expected to suffer the greatest learning loss | Captura Group | |
| 7/9/2020 | COVID-19 will intensify education inequities for Black students | Diverse Issues in Higher Education | As schools move to online formats, some Black families will have difficulty making the transition due to wealth and structural racial gaps | Captura Group | |
| 7/8/2020 | Almost one-third of Black Americans know someone who died of COVID-19 | Washington Post | Nationwide, Black Americans are far more likely than Latinos and White Americans to know firsthand someone who was killed by the virus | Captura Group | |
| 7/6/2020 | 'Go back to China,' Asian-American kids targeted due to virus (video) | CNN | California has recorded over 800 cases of hate incidents, ranging from assault and service denial, to harassment and discrimination | Captura Group | |
| 7/6/2020 | Health officials, volunteers focus efforts on Latino community disproportionately affected by COVID-19 | ABC | In North Carolina, Latinos account for 46% of cases, although only 10% of the population | Captura Group | |
| 7/2/2020 | Why some people of color say they won't wear homemade masks | CNN | Despite CDC recommendations, masks may exacerbate racial profiling for Latinos and Black Americans | Captura Group | |
| 7/2/2020 | Why Latinx people are hospitalized from COVID-19 at 4 times the rate of Whites | NPR | Preexisting conditions and less access to health care are two contributing factors that make Latinos more vulnerable | Captura Group | |
| 7/1/2020 | 31% of Asian Americans say they've been subject to racist slurs or jokes since the coronavirus pandemic began | CNN | The general public has noticed more racist views toward Asian and Black Americans | Captura Group | |
| 6/30/2020 | COVID-19 is also disproportionately harming minority businesses | Next City | Measures to stop the spread of the virus have resulted in a disproportionate effect on African American and Latino businesses | Captura Group | |
| 6/30/2020 | Despite protections, landlords seek to evict tenants in Black and Latino areas of South L.A. | LA Times | Utility shutoffs and illegal lockouts will affect the people most vulnerable to the pandemic | Captura Group | |
| 6/26/2020 | Latinos make up nearly 70% of coronavirus cases in San Diego County — more than three times as many as white residents | CBS News | Although 34% of the local population, Latinos represent 67.4% of the cases in San Diego | Captura Group | |
| 6/26/2020 | Well-being and mental health amid COVID-19: Differences in resilience across minorities and whites | Brookings | Contrary to expectations, low-income African Americans remain optimistic and report better mental health and their white counterparts | Captura Group | |
| 6/25/2020 | 'I Will Not Stand Silent.' 10 Asian Americans reflect on racism during the pandemic and the need for equality | Time | A set of portraits of victims of xenophobia highlights anti-Asian sentiments during the pandemic, and historically | Captura Group | |
| 6/25/2020 | To combat disparities, Black churches in Dallas offer coronavirus testing | NPR | South Dallas churches are stepping in to provide access to testing, filling in a known racial health disparity | Captura Group | |
| 6/23/2020 | Black Medicare patients With COVID-19 nearly 4 times as likely to end up in hospital | NPR | Even among older Americans, who generally develop more severe cases of COVID-19, the racial health disparities persist | Captura Group | |
| 6/23/2020 | America’s digital divide is an emergency | The Washington Post | As the pandemic increases the need for internet connectivity, African Americans and Latinos are less likely to have broadband access | Captura Group | |
| 6/22/2020 | Virus cases skyrocketing among Latinos | Politico | New coronavirus infections among Latinos are outpacing other racial and ethnic groups | Captura Group | |
| 6/22/2020 | Minority-owned small businesses were supposed to get priority. They may not have. | NPR | An SBA report found that minorities have not received the intended loans under the Paycheck Protection Program | Captura Group | |
| 6/19/2020 | Coronavirus, racism and kindness: How NYC middle-schoolers built a winning podcast | NPR | The English and Manadrin podcast uses a simple format and facts to deliver a message of kindness and to fight misinformation about COVID-19 and the Chinese population | Captura Group | |
| 6/19/2020 | Latinos shoulder disproportionate coronavirus cases: CDC data | ABC News | Current CDC data shows that Latinos and white Americans make up similar proportions of coronavirus cases, about 34% each. However, Latinos make up a much smaller portion of the population. | Captura Group | |
| 6/17/2020 | Federal coronavirus aid overlooked minority-owned small businesses, report reveals | WABE | Lack of SBA guidance has resulted in PPP funds not being distributed as intended | Captura Group | |
| 6/17/2020 | Chicano Federation says San Diego reopening puts Latinos at risk | CBS 8 | The accelerated pace of reopening doesn’t properly account for the human factor of the local Latino community | Captura Group | |
| 6/16/2020 | Fear of surge in coronavirus cases among African American communities as mass protests continue | First Coast News | With a mortality nearly twice that of the rest of the population, cases of coronavirus are expected to rise among African Americans as a result of recent protests | Captura Group | |
| 6/16/2020 | Latino homes report serious COVID-19 symptoms nearly twice as often | USA Today | Nationwide, Hispanic households answer “yes” to symptoms of COVID-19 almost a third more than other groups, and twice as often to the more serious symptoms | Captura Group | |
| 6/15/2020 | Surviving the coronavirus while black: Pandemic's heavy toll on African American mental health | Newswise | Racial wealth disparities, and the reduction of communalism and familialism are some of the factors impacting the mental health of African Americans during the pandemic | Captura Group | |
| 6/15/2020 | Impact of COVID-19 on the lifestyle, online shopping behavior and media consumption of U.S. Hispanics (pdf) | Culturati | While the pandemic has disrupted the daily life of Hispanics and negatively impacted their employment, they remain optimistic about returning to normalcy | Culturati | |
| 6/12/2020 | As Austin faces second wave, percent of hospitalized patients who are Latino sees 'substantial' jump | NPR - Austin | Hospitalization rates reflect what health experts have seen in positive test results, and the known health disparities among minority groups | Captura Group | |
| 6/12/2020 | Millions of African Americans and Native Americans were uninsured as pandemic hit: ‘Having COVID-19 is scary enough’ | Market Watch | Whether employed or not, inadequate insurance means lower access to proper healthcare during the pandemic for 18.5 million people | Captura Group | |
| 6/11/2020 | NYC cardiologist – and COVID-19 survivor – helps Hispanics fight the virus | American Heart Association | While fighting the illness, Dr. Kottiech used telemedicine to keep his practice going, which is 98% Hispanic | Captura Group | |
| 6/11/2020 | COVID-19’s effect on San Diego Latinos goes beyond physical health — it’s mental health, too | San Diego Union Tribune | The disproportionate impact of the pandemic on Latinos will have long-term ramifications in mental health, that are just beginning to surface | Captura Group | |
| 6/9/2020 | Double jeopardy: COVID-19 and behavioral health disparities for black and Latino communities in the U.S. | SAMHSA | The racial inequalities in healthcare for communities of color mean that they are more vulnerable to mental health issues | Captura Group | |
| 6/9/2020 | Hispanic women, immigrants, young adults, those with less education hit hardest by COVID-19 job losses | Pew Research Center | Overall, women have lost more jobs than men during the pandemic, and this has been even worse for Latinas | Captura Group | |
| 6/8/2020 | It's getting even harder for black and Latino tenants to pay the rent during COVID-19 | CNN | Less access to affordable housing, and higher rates of hospitalization and unemployment contribute to racial disparities in missed raised payments | Captura Group | |
| 6/8/2020 | COVID-19 resource kit in Spanish (pdf) | LULAC | The Spanish language kit contains a translation of select pages of the website, including links to COVID-19 resources | Captura Group | |
| 6/5/2020 | Latino community group seeks to add voice to coronavirus conversations, return-to-work concerns | Post Independent | Colorado Latinos are concerned about the phased return-to-work approach given that they have little economic choice | Captura Group | |
| 6/5/2020 | Black Americans face higher COVID-19 risks, are more hesitant to trust medical scientists, get vaccinated | Pew Research Center | The lack of trust extends to broader expectations, such as expecting medical scientists to act in the public interest, and an overall view of medical experts | Captura Group | |
| 6/4/2020 | Latino immigrant advocates bring crucial support to families during COVID-19 pandemic | NBC News | Groups across the country provide immigrant families with basic necessities, supplies, help with rent and more | Captura Group | |
| 6/3/2020 | Questions of bias in COVID-19 treatment add to the mourning for black families | New York Times | The CDC has advised health care professionals not to let bias influence their treatment of patients during the pandemic | Captura Group | |
| 6/3/2020 | What do coronavirus racial disparities look like state by state? | NPR | Hispanics make up the greater share of COVID-19 cases in 42 states and Washington D.C., while deaths for white Americans are lower in 37 states | Captura Group | |
| 6/2/2020 | Black-owned restaurants and businesses you can support during COVID-19 | Entrepreneur | Supporting these businesses will support African American employment and local communities as they recover from the pandemic | Captura Group | |
| 6/2/2020 | LULAC launches website to help the Latino community access critical COVID-19 information and resources | LULAC | The Latino community will have access to the latest resources on their mobile devices, laptops or computers | Captura Group | |
| 6/1/2020 | COVID-19: African-American businesses struggle to stay afloat | Africa News | Black-owned business went into and are coming out of the pandemic with less cash, and are thus less likely to succeed in the long run | Captura Group | |
| 6/1/2020 | COVID-19’s effect on minority-owned small businesses in the United States | HispanicAd-McKinsey & Co. | Minority owned businesses are more optimistic about offering support to their communities and have added support to employees during the pandemic | Captura Group | |
| 5/28/2020 | Blood clots fill lungs of black coronavirus victims, study finds | CNN | The findings help explain why African Americans suffer more from COVID-19 in the U.S., and anticoagulants have been suggested as part of patient treatment | Captura Group | |
| 5/28/2020 | Trust barriers pose challenge for coronavirus testing, tracing among black and Latino Californians | Cal Matters | Existing support institutions are key to get over the trust barrier, such as churches and community leaders | Captura Group | |
| 5/27/2020 | Resource list with multicultural resources for COVID-19 and more | The African American Policy Forum | The list contains resources for African Americans and other groups, helpful during COVID-19 and for other purposes | Captura Group | |
| 5/27/2020 | The State of Hispanic Healthcare report includes impact of COVID-19 | HispanicAd – H Code | Among its many findings, the report exposes the need for institutions to address the healthcare needs of Hispanics, and the role COVID-19 and healthcare will play during the election | Captura Group | |
| 5/27/2020 | Asian American athletes speak out against coronavirus racism | The Undefeated | The global athlete activism organization, Athletes for Impact and social change organizations have joined forces in a digital campaign to bring attention to the rise of violence against Asians Americans | Captura Group | |
| 5/26/2020 | Advice for Latino entrepreneurs during the COVID-19 crisis | The Latin Way | Pivoting to a new strategy and joining larger organizations are two of the things that business can do to make it through the pandemic | Captura Group | |
| 5/26/2020 | Understanding why Latinos are so hard hit by COVID-19 | CNN | The pandemic is bringing to light problems that have existed for a long time, related to access to health, education and good jobs | Captura Group | |
| 5/25/2020 | We are not COVID-19: Asian Americans speak out on racism | Nikkei Asian Review | An analysis of discrimination shows the different ways in which hostility is being expressed toward Asian Americans throughout the country | Captura Group | |
| 5/25/2020 | Chicago Latinos see higher rates of COVID-19 infections | ABC News | Latinos all over the country report higher rates of COVID-19, but are less likely to die from the virus due to having a lower median age | Captura Group | |
| 5/25/2020 | How will COVID-19 affect the Hispanic vote come November? | The Hill | Candidates will need to address the disproportionate impact of COVID-19 on the Hispanic community, during their campaigns | Captura Group | |
| 5/21/2020 | How to increase market share during uncertain times of COVID-19 | HispanicAd - Nielsen | Marketers should avoid the temptation of slashing advertising budgets, and should instead leverage changing habits in media consumption, along with changes in strategy and messaging | Captura Group | |
| 5/21/2020 | Some creators of color fear coronavirus will be major setback in TV’s diversity push | LA Times | The disproportionate effect of the pandemic on black and Latinos also extends to the entertainment sector, where the momentum from recent years is at risk today | Captura Group | |
| 5/20/2020 | Hispanic Star Month of Action will support those affected by COVID-19 | Hispanic Star | In partnership with brands such as P&G, IBM, PepsiCo, and Shaklee, hubs in major cities throughout the country are providing support through donations of goods, internet access, fundraising, support to small businesses, food deliveries, and more | Captura Group | |
| 5/20/2020 | How to be an ally for Asian Americans facing racism amid COVID-19 | MPR News | Experts say that understanding, acknowledging, and speaking out against acts of racism and xenophobia are important at a time when anti-Asian sentiment is on the rise due to the pandemic | Captura Group | |
| 5/19/2020 | The 2020 Pandemic: U.S. Hispanic Impact (video) | HipanicAd - LERMA/ | CEO Pete Lerma and Brand Planning Principal, Quim Gil, talk about the impact of the pandemic on Hispanics and how brands can connect with this market for the long term and in a meaningful way | Captura Group | |
| 5/19/2020 | Seven companies offering Coronavirus relief for diverse business owners | Black Enterprise | Through help from companies ranging from Verizon to fashion brand Pyler Moss and Facebook, diverse communities and minority entrepreneurs will have access to grants and funding to make it through the pandemic | Captura Group | |
| 5/18/2020 | NBCUniversal Foundation’s “PROJECT INNOVATION” will help communities tackle COVID-19 problems | HispanicAd | The Project Innovation grants will go to 69 organizations in 11 markets, and will help them tackle everyday issues, including urgent COVID-19 problems | Captura Group | |
| 5/18/2020 | What does the future hold for the Hispanic retail after COVID-19? | Abasto | While Hispanic grocers are meeting online demand, reinforcing online channels and building tight consumer relationships will be key if the pandemic leads to a “retail apocalypse” | Captura Group | |
| 5/15/2020 | Univision explains importance of targeting Latinx audiences during the pandemic | AdWeek | Univision’s presentation emphasized the importance of the Latinx segment during the pandemic, and why advertisers should target the group as part of their upfront buy | Captura Group | |
| 5/15/2020 | Orlando company launches free business resource guide in Spanish for Hispanic entrepreneurs who want to forge ahead during COVID-19 | ClickOrlando.com | Be Global Marketing is attempting to fill the language gap while helping business owners who want to start or return to operations | Captura Group | |
| 5/15/2020 | Gonzalo Del Fa, Lisa Torres & Karina Dobarro talk about #ShelteringInPlace during COVID-19 | HispanicAd | The video conversation discusses topics such as centers of excellence, total market, in-culture marketing, and others | Captura Group | |
| 5/14/2020 | Latinos make up 71% of COVID-19 cases despite being only 33% of population in this county | The Americano | In York City, PA, Latinos represent 33% of the population and 71% of the confirmed COVID-19 cases | Captura Group | |
| 5/14/2020 | Hispanics and public health: An urgent call to action for healthcare communicators | PR Week | Communications teams need to be aware of, not just language needs, but cultural nuances when communicating to Hispanics | Captura Group | |
| 5/14/2020 | Walker & Company brands gives back to Atlanta’s beauty & grooming professionals and Chicago high-school students amid COVID-19 | Black Enterprise | The Strength in Beauty fund will provide grants to cosmetologists, barbers, manicurists, skincare specialists and makeup artists negatively affected by the COVID-19 pandemic | Captura Group | |
| 5/12/2020 | Family and community resources for Hispanics | National Alliance for Hispanic Health | A list of resources in English and Spanish for families and communities to obtain information about COVID-19 and stay safe and healthy | Captura Group | |
| 5/12/2020 | Old Spice takes serious turn highlighting impact of COVID-19 on black communities | AdAge | Joining other brands such as Toyota, Unilever, Facebook, BET and others, the spot is part of an effort that raised $16 million in commitments to provide relief to African Americans during the pandemic | Captura Group | |
| 5/12/2020 | In Northern Virginia, a grassroots push to help Latinos combat Coronavirus | NPR | Neighborhood Health medical clinics are stepping up testing efforts at Hispanic communities that have been hit hardest by COVID-19 | Captura Group | |
| 5/11/2020 | BET COVID relief fund raises over $16MM in commitments to support African American communities impacted by COVID-19 | BET | Doubling its initial goal, “Saving Our Selves: A BET COVID-19 Relief Effort″ will support 50+ organizations across the country that provide emergency resources to African Americans | Captura Group | |
| 5/11/2020 | ‘Chinese virus’ and other COVID-19 racism have designers, stylists of Asian heritage pushing back | LA Times | West Coast and East Coast designers are using their social media platforms to ease escalating racial tension against Asian Americans | Captura Group | |
| 5/11/2020 | UnidosUS CARES: Explaining COVID-19 relief for Latino families | UnidosUS | This video series discusses what the CARES Act means for the Latino community in terms of health, education, jobs, housing, and immigration | Captura Group | |
| 5/8/2020 | Diddy creates initiative to help minority-owned small businesses impacted by COVID-19 | Black Enterprise | The platform, known as Our Fair Share, will help provide access to funds and will connect with minority-owned banks to help initiate PPP loans for applicants | Captura Group | |
| 5/8/2020 | Blacks, Hispanics hit harder by the coronavirus, early U.S. data show | AARP | Reports from various organizations show a public health trend that has been clear for years, that African Americans, Latinos and other minorities have less healthy lives and die younger | Captura Group | |
| 5/8/2020 | For Latinos and COVID-19, doctors are seeing an ‘alarming’ disparity | New York Times | Oregon is one of the states where the virus is affecting Latinos disproportionately, both in immigrant and multigenerational families | Captura Group | |
| 5/7/2020 | ’Asian Americans’ producers hope for enlightening experience during COVID-19 crisis | PBS | The upcoming documentary, ‘Asian Americans’, will be a way for audiences to remember the struggles and contributions of Asian Americans, and will provide historical context to the current experience of this community during the pandemic | Captura Group | |
| 5/7/2020 | African American COVID-19 survivor thinks she lived to give others hope | UC Health | After beating the odds given by her doctors, Ravi Turman and her congregation focus on spreading hope and joy, and helping the homeless | Captura Group | |
| 5/7/2020 | 19 ways to ensure health equity for Latinos during (and after) COVID-19 | Salud América! | Some of the proposed measures include increased government benefits, strengthened paid leave policies, improved health care, a focus on education, and more | Captura Group | |
| 5/7/2020 | Minorities have higher chances for 'bad outcomes' as country reopens from COVID-19 lockdown | ABC News | States that reopen without the proper public health measures in place may see their vulnerable populations – which include minorities – impacted again by the pandemic | Captura Group | |
| 5/6/2020 | Cinco De Mayo festival raises more than $700,000 for farmworkers’ pandemic relief fund | El Latino | The Altísimo Live festival and supporting partners and organizations, will continue their fundraising drive throughout May in support of farmworkers | Captura Group | |
| 5/6/2020 | COVID-19 and health resources from CDC in multiple languages | CDC | Available in Spanish, Chinese, Korean and other languages, these free printable resources provide information raging from face coverings to dialysis safety | Captura Group | |
| 5/6/2020 | Program to support Hispanic small business owners expands amid COVID-19 | HR Dive | USHCC and Wells Fargo are expanding a program in which entrepreneurs will participate in courses covering financial planning, marketing, use of social media, and other topics. The courses will run for eight months. | Captura Group | |
| 5/6/2020 | Life after COVID-19: Consumer sentiments essential to business revival | Admerasia | The vision of the new normal calls for changes in attitude and spending, such as gratitude and crisis vigilance, and more financial preparation for a future crisis | Captura Group | |
| 5/6/2020 | The people in power don't look like the people hit hardest by COVID-19 | CNN | Meat-processing workers in Iowa, many who are black and Latino, face great risks as they prepare to return to work | Captura Group | |
| 5/5/2020 | Local Mexican restaurants celebrate a different Cinco de Mayo because of COVID-19 | WRDE Coast TV | While local business has been steady due to the holiday falling on Taco Tuesday, overall the pandemic has slowed things down for restaurants in the Laurel, Del. Area. The support of the community, however, has offered a glimmer of hope. | Captura Group | |
| 5/5/2020 | Asian Americans already face a mental health crisis. Coronavirus racism could make it worse. | Philadelphia Inquirer | In addition to concerns about the pandemic, Asian Americans in Philadelphia also worry about increasing incidents of racism that impact their mental health | Captura Group | |
| 5/5/2020 | Multicultural consumers face distinct challenges during the COVID-19 crisis | HispanicAd | A recent Alma study reveals that: working from home is a luxury for minorities; racism is on the upswing; there is a significant information gap due to language barriers; and other key findings | Captura Group | |
| 5/4/2020 | Distrust of medicine among black community a problem during pandemic | BuzzFeed News | Historical disparities in medical care have created mistrust, that is now affecting how black Americans seek and receive care for COVID-19 | Captura Group | |
| 5/4/2020 | Campaign aims to #WashTheHate of coronavirus racism | DW | #WashTheHate is intended to raise awareness of the growing racism that manifests itself as verbal and physical attacks against Asian Americans | Captura Group | |
| 5/4/2020 | Latino Americans most likely to report reduced hours and lost income due to COVID-19 | HispanicAd | More than any other group, 66% of Latinos have reported negative impact on their work as a result of the coronavirus pandemic; 51% of white Americans report the same | Captura Group | |
| 5/4/2020 | Lack of Spanish translations and resources lacking in COVID-19 response | ABC News | Even in predominantly Hispanic areas, the lack of resources in Spanish is affecting the ability to provide help to those affected | Captura Group | |
| 5/3/2020 | How Latino small business owners are keeping their businesses running during coronavirus | CNBC | Inspiring story about how three Latino entrepreneurs have adapted and found ways to keep their businesses running during an economic crisis. | Captura Group | |
| 5/1/2020 | Southeast Asia Resource Action Center (SEARAC) provides rapid response COVID-19 resources | SEARAC | The comprehensive list provides community, state, and federal resources covering hate crimes, COVID-19 and other issues | Captura Group | |
| 5/1/2020 | Univision unveils Unidos por los Nuestros COVID-19 | HispanicAd | The campaign will help Hispanics access critical health and economic-related resources, as well as bridge the language gap that | Captura Group | |
| 5/1/2020 | Toyota partners with Latino-focused nonprofits for COVID-19 response | HispanicAd | The car manufacturer reallocated more than $1M to support emergency assistance, information dissemination, small business support and academic assistance to the Hispanic community | Captura Group | |
| 5/1/2020 | Unemployment claims from Asian Americans have spiked 6,900% in New York | CNN | Several factors may explain the disproportionate rate, from xenophobia to the impact on food and service industries, to Asian Americans starting social distancing earlier than other populations | Captura Group | |
| 4/30/2020 | Most important skill set for agencies during COVID-19 pandemic: cultural IQ | HispanicAd | Cultural marketing expertise is giving agencies a strategic edge when it comes to connecting in-culture and in-language with their diverse communities | Captura Group | |
| 4/30/2020 | Philadelphia doctor takes to streets to help black communities get tested for COVID-19 | ABC News | Dr. Ala Stanford and her team have tested more than 1500 people for free, helping the most vulnerable in her community | Captura Group | |
| 4/30/2020 | Celebrities unite to show support for underserved communities battling coronavirus | CNN | Lin-Manuel Miranda, Sean ‘Diddy’ Combs and others joined together in “The Color of Covid” to highlight the challenges faced by black and brown communities, and share names of organizations that can help | Captura Group | |
| 4/29/2020 | ‘Phenomenally Asian’ Campaign Responds To Rising Discrimination During Coronavirus Pandemic | MSN | Supported by Asian-American celebrities, the Bay Area campaign’s proceeds will go toward empowering Asian American women and girls | Captura Group | |
| 4/29/2020 | Lyft gives front-line workers free rides via black, Latino, Asian organizations during COVID-19 | HR Dive | Lyft will give free ride credit to essential workers who are members of national organizations that promote economic opportunity to communities of color. | Captura Group | |
| 4/29/2020 | Professional Dairy Producers of Wisconsin expands its weekly information to Hispanic industry members | Wisconsin Ag Connection | The group will provide a free Spanish version of its online programs, with timely information during COVID-19 featuring business, industry, and animal care and nutrition information | Captura Group | |
| 4/29/2020 | Toyota aims COVID-19 message toward African Americans and Hispanics | MediaPost | Toyota’s PSA, #UsAgainstCOVID, targets African American and Hispanic communities with a message on how to avoid contracting COVID-19, and directs viewers to CDC’s website for prevention information and resources | Captura Group | |
| 4/29/2020 | Resources for nonprofits during COVID-19 emergency | Hispanic Federation | The list of resources is designed to help CBOs serve their communities during the pandemic | Captura Group | |
| 4/28/2020 | Multiculturals and the novel coronavirus: what marketers should consider going forward | C&R Research | The research paper features important trends specific to multiculturals: health; living and transportation conditions; language and cultural barriers; adoption of ethnic cuisines; challenges to African and Asian Americans; and more | Captura Group | |
| 4/28/2020 | Asian American grant makers call on philanthropy to end violence and bias on the rise as coronavirus spreads | The Chronicle of Philanthropy | Individuals and foundations have stepped up with training and support to address specifically the needs if Asian American during COVID-19 | Captura Group | |
| 4/28/2020 | How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic | Captura Group via LinkedIn | Brands that proactively engage with the Hispanic community will emerge with stronger and better relationships, than those that do not | Captura Group | |
| 4/28/2020 | NAACP offers list of coronavirus resources | NAACP | The list offers employment and health resources, response and advocacy, as well as links for small businesses and students | Captura Group | |
| 4/27/2020 | Coronavirus pandemic reveals brands with effective Hispanic marketing | Camelo Communication | Brands with existing and integrated Hispanic strategies are demonstrating leadership in a time of crisis. For other brands, it’s not too late, and being “too busy” should not be an excuse. | Captura Group | |
| 4/27/2020 | How to Save Black and Hispanic Lives in a Pandemic | New York Times | Providing faster access to care and increasing trust in government are some of the steps needed to save the lives of minorities | Captura Group | |
| 4/27/2020 | Chicago Mayor announces plan to help minorities during COVID-19 | WBBM | The city’s plan will focus on four pillars: education, prevention, testing and treatment, and Support services | Captura Group | |
| 4/24/2020 | How the coronavirus is surfacing America’s deep-seated anti-Asian biases | Vox | With more than 1,110 physical attacks documented since late March, what Asian American are experiencing today is deeply rooted in the 1800s | Captura Group | |
| 4/24/2020 | Latino teens: distance learning is a giant stressor amid coronavirus | Salud América! | Unequal internet access and economic family impact worry Latino teens about their ability to stay connected with their school work | Captura Group | |
| 4/24/2020 | Telemundo Chairman, César Conde, talks about aid to small businesses | Noticias Telemundo | As owners of 1 in 4 small businesses, the Paycheck Protection Program will be vital to Latinos | Captura Group | |
| 4/23/2020 | Self-care tips for Asian Americans dealing with racism amid coronavirus | HuffPost | Reaching out to friends, disconnecting from the headlines, putting safety first – these are some of the things therapists recommend for dealing with the mental and physical harassment | Captura Group | |
| 4/23/2020 | HTN launches content and services to help Hispanics during COVID-19 | Yahoo! Finance | Its Vida y Salud brand will help raise awareness to help keep families safe and informed during the pandemic | Captura Group | |
| 4/23/2020 | Sending money home now a struggle for some Hispanic immigrants as jobs vanish | Tampa Bay Times | The economic impact of COVID-19 is hurting Hispanics in the U.S. and their families back home | Captura Group | |
| 4/23/2020 | Job losses higher among people of color during coronavirus pandemic | NPR | One reason for the racial and ethnic gap is the industries that have been hit the hardest: hospitality, transportation, services and utilities | Captura Group | |
| 4/22/2020 | Clark County leaders work hard to support minorities hit hard by coronavirus pandemic | KLAS Las Vegas | Southern Nevada Health District agencies and leaders are stepping up efforts to fund community health centers | Captura Group | |
| 4/22/2020 | SBS launches Sunday program for businesses dealing with COVID-19 | Inside Radio | “La Voz del Negocio Hispano” will provide guidance to small and medium sized businesses as they deal with the coronavirus pandemic | Captura Group | |
| 4/22/2020 | Univision launches COVID-19 text messaging information service | Univision via LinkedIn | Anyone can sign up for the service by texting “Coronavirus” to 26262 | Captura Group | |
| 4/22/2020 | The power and pain of being Asian American during the coronavirus crisis | KCRW | Robert Scheer talks to Janet Yang about race-based harassment and the need to come together as a community during COVID-19 | Captura Group | |
| 4/21/2020 | Kaepernick’s Know Your Rights Camp launches COVID-19 relief fund | NewsOne | The fund will help fight food insecurity, provide shelter and distribute PPE to mitigate the spread of the coronavirus | Captura Group | |
| 4/21/2020 | Activists help African American communities hit hardest by coronavirus | CBS News | In Chicago, African Americans account for more than 60% of the COVID-19 deaths, but only 30% of the population. | Captura Group | |
| 4/21/2020 | Outreach efforts underway in Hall County as COVID-19 hits Latino population | Gainesville Times | Local government, faith and community organizations get the word out to Latinos on how to stay safe during pandemic | Captura Group | |
| 4/21/2020 | Lyft partners with national organizations to support communities of color during COVID-19 | Lyft | Reflecting inclusion as a core principle, Lyft will work leading national organizations to promote equity and economic opportunity for communities of color | Captura Group | |
| 4/21/2020 | Marketers need to uplift Asian American consumers | Adweek | Asian representation needs to be a multi-pronged approach, in-depth, and authentic | Captura Group | |
| 4/21/2020 | 'The virus doesn't discriminate but governments do': Latinos disproportionately hit by coronavirus | The Guardian | COVID-19 kills Latinos at 3x the rate as whites in some areas | Captura Group | |
| 4/20/2020 | Cárdenas Markets foundation establishes $250,000 coronavirus relief fund | Abasto | The foundation will help nonprofits serving vulnerable residents affected by the pandemic | Captura Group | |
| 4/20/2020 | PSA shows the impact of COVID-19 on black Americans | Adweek | Powerful spot aims to get COVID-19 resources to African American community | Captura Group | |
| 4/20/2020 | California is giving its own stimulus checks to undocumented immigrants | CNN | The state is stepping in where federal funds are not available for vulnerable residents | Captura Group | |
| 4/20/2020 | Sesame Street’s COVID-19 message goes multilingual | Adweek | Messages for healthy habits during coronavirus created in 19 languages for children | Captura Group | |
| 4/17/2020 | COVID-19 and racial disparities for African Americans and Hispanics | David Morse podcast | People of color are being affected in higher numbers than the general population due to various social risk factors | Captura Group | |
| 4/17/2020 | SheaMoisture announces $1M to support minority-owned businesses and women entrepreneurs | USA Today | SheaMoisture will provide a relief fund to help women entrepreneurs and minority businesses affected by the coronavirus | Captura Group | |
| 4/17/2020 | What does America look like under COVID-19? | Ipsos | Coronavirus impact and response by race, income and age in the U.S. | Captura Group | |
| 4/17/2020 | USHCC technical assistance guide for Hispanic small businesses (pdf) | USHCC | Hispanic Chamber of Commerce provides resources and a technical assistance guide for minority-owned business to navigate the economic impact of COVID-19 | Captura Group | |
| 4/17/2020 | COVID-19 pandemic worsens food insecurity for Hispanics | Salud América! | Hispanic families relying on nutritional aid cannot buy online and struggle to get food through traditional means | Captura Group | |
| 4/17/2020 | Cultural relevance in marketing now more important than ever | Media Post | The coronavirus pandemic highlights the need to be aware of cultural factors and language as marketers pivot their messaging | Captura Group | |
| 4/16/2020 | LULAC Launches #AyudaEnEspañol Initiative To Provide Critical, COVID-19-Related Resources In Spanish | LULAC | Proactive campaign to get much needed Spanish language information on COVID-19 to US Hispanics | Captura Group | |
| 4/16/2020 | The economic fallout of the coronavirus for people of color | Center for American Progress | People of color are overrepresented in low wage jobs and most vulnerable to layoffs | Captura Group | |
| 4/16/2020 | How are Hispanics more exposed to COVID19? | Salud América! | How Hispanics are left out of testing, treatment and social distancing due to socio-economic conditions. | Captura Group | |
| 4/15/2020 | How to help Asian American communities during the COVID-19 pandemic | NBC News | Resources pop up at various cities to support struggling Asian Americans | Captura Group | |
| 4/15/2020 | Hispanics focusing on online advertising during the coronavirus crisis | Yahoo! Finance | As early adopters, Hispanics are actively paying more attention to online advertising, according to H Code | Captura Group | |
| 4/15/2020 | COVID-19: Investing in black lives and livelihoods | McKinsey & Company | There is an immediate opportunity to protect black Americans and their communities from the worst effects of the COVID-19 crisis | Captura Group | |
| 4/15/2020 | The Spanish 'Star-Spangled Banner' Is Being Used to Honor Hispanic Workers Fighting COVID-19 | TIME | Video aims to pay tribute to the roughly 60 million Hispanic people in America and their work on the front lines of the crisis | Captura Group | |
| 4/13/2020 | Coronavirus Case Growth Highest in Hispanic Communities | Enigma Forensics | COVID-19 statistics among Latinos in Illinois, in terms of confirmed cases | Enigma Forensics | |
| 4/11/2020 | Covid-19 has inflamed racism against Asian-Americans. Here's how to fight back | CNN | Lisa Ling and Andrew Yang discuss how Asian Americans are now experiencing increased hate crimes | Captura Group | |
| 4/11/2020 | How to Save Black and Hispanic Lives in a Pandemic | NY Times | Opinion piece that covers policy ideas for helping minorities adversely impacted Covid-19 | Captura Group | |
| 4/10/2020 | Multicultural Consumers Face Distinct Challenges During The COVID-19 Crisis | Forbes | Why multicultural Americans are more challenged by the Pandemic and how marketers can can react by Isaac Mizrahi | Captura Group | |
| 4/10/2020 | COVID-19 Hispanic PR Resource | BODEN | List of stakeholders, tips and considerations for managing PR among Latinos and COVID-19. | Captura Group | |
| 4/10/2020 | Poultry Worker’s Death Highlights Spread of Coronavirus in Meat Plants | NY Times | US food workers on the front lines to feed America are at risk. | Captuara Group | |
| 4/10/2020 | Magic Johnson says beating coronavirus should include tackling racial disparities | CNN | African Americans are being hit hard by Coronavirus, opportunity to improve the inequalities that minorities have faced in the U.S. | Captura Group | |
| 4/9/2020 | Univision Teams with Listos California on Pandemic PSA Campaign | Broadcasting & Cable | California partners with Univision on Spanish language PSA's urging Latinos to stay home. | Captura Group | |
| 4/8/2020 | Mayors Move to Address Racial Disparity in Covid-19 Deaths | WSJ | Big city mayors are adopting measures to address racial disparities emerging in data this week on new coronavirus cases. | Captura Group | |
| 4/8/2020 | The 2020 Pandemic: U.S. Hispanic Impact | LERMA/ | An overview of the effects that COVID-19 is specifically having among Hispanics and other ethnic minority groups | LERMA/ | |
| 4/7/2020 | VOD From 2 Dozen Latino, A-A Networks, Free, For Now | Media Post | 60% of Hispanics are now spending three to five more hours than usual watching streaming video | Captura Group | |
| 4/7/2020 | 2020 Hispanic Market Guide | Culture Marketing Council | Salient data underpinning importance of Hispanic consumer. | Captura Group | |
| 4/7/2020 | Small U.S. businesses were already struggling. Then coronavirus hit | Reuters | Black and Hispanic entrepreneurs, lack traditional banking relationships, which could make it more difficult for them to receive financial assistance. | Captura Group | |
| 4/7/2020 | Tasked with schoolwork help, many US parents lack English | AP | Challenges for Hispanic parents with limited English proficiency as they try and home school kids. | Captura Group | |
| 4/7/2020 | Advertising in the Time of Coronavirus | Hispanic Ad | Great POV on why it is important, now more than ever, for brands to engage with multicultural audiences. | Captura Group | |
| 4/3/2020 | Multicultural consumers are streaming content more than even as social distancing continues | Nielsen | Streaming consumption among Hispanics is growing as is content by and about Hispanics. | Captura Group | |
| 4/3/2020 | In Brandon, Latino grocers hope sales recover soon from coronavirus downturn | Tampa Bay Times | Impact on Latino restaurants and how they are coping. | Captura Group | |
| 4/3/2020 | Latinos: COVID-19 Disrupts Finances, Daily Life, Mental Health | Salud América! | Data on how COVID-19 is affecting Latinos, highliting the impact on mental health, the need for reliable information in Spanish. | Captura Group | |
| 4/3/2020 | U.S. Latinos among hardest hit by pay cuts, job losses due to coronavirus | PEW Research | Hispanics are more likely than Americans overall to say they or someone in their household has experienced a pay cut or lost their job. | Captura Group | |
| 4/2/2020 | Farmworkers 'harvesting America's food supply' amid coronavirus pandemic fight for safety | NBC News | Farmworkers, many of who are Latino are deemed "essential" but lack protection. | Captura Group | |
| 4/1/2020 | Women, Black, Hispanic, and Asian Americans are Least Likely to Have Positive Perception of Federal Response | Horowitz Research | Women, Black, Hispanic, and Asian Americans are Least Likely to Have Positive Perception of Federal Response. | Captura Group | |
| 3/31/2020 | COVID-19 a Hispanic Perspective | Lopez Negrete | Insights and recommendations for brands on how to navigate COVID-19 with Hispanics. | Lopez Negrete | |
| 3/31/2020 | Americans turn to technology during COVID-19 outbreak, say an outage would be a problem | PEW Research | Hispanic adults (49%) are more likely than white adults (34%) to report using social media to share coronavirus-related content. | Captura Group | |
| 3/31/2020 | An initiative to boost local Latino restaurants during COVID-19 pandemic | AL DÍA | The Philadelphia Hispanic Chamber of Commerce is partnering with various local organizations to launch “Dine Latino,” promoting Latino restaurants. | Captura Group | |
| 3/30/2020 | Coronavirus is newest threat to Latinos' census response, as groups pivot on outreach | NBC News | Risk of significant undercounting of Latino population due to Coronavirus. | Captura Group | |
| 3/30/2020 | Most Americans Say Coronavirus Outbreak Has Impacted Their Lives | PEW Research | Hispanic adults (26%) are more likely than white (19%) and black (20%) adults to have used a food delivery service. | Captura Group | |
| 3/27/2020 | The quinceañera is another casualty of coronavirus | LA Times | Impact on Latino cultural traditions. | Captura Group | |
| 3/24/2020 | Hispanics more likely than Americans overall to see coronavirus as a major threat to health and finances | PEW Research | About 65% of Hispanic adults say the coronavirus outbreak is a major threat to the health of the U.S. population vs 47% of the general public. | Captura Group | |
| 3/24/2020 | Latinos projected to bear economic brunt of coronavirus | The Hill | Coronavirus could hit Latinos harder because they are more linkely employed in jobs where they cannot work remotely. | Captura Group | |
| 3/18/2020 | Getting coronavirus updates in Spanish is mixed bag in U.S. | PBS | The lack of bilingual material on COVID-19 creates uneven access to information and services | Captura Group | |
| 3/11/2020 | Coronavirus scare hinders Hispanic traditions | KRGV, Rio Valley Texas | Impact on Latino cultural traditions. | Captura Group | |
| 3/1/2020 | COVID-19 Repot Brief | Think Now Research | Hispanic most concerned about impact of Coronavirus. | Captura Group |
