U.S. Hispanic / Multicultural Coronavirus Research and Insights

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April 6, 2020
Lee Vann

With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with our clients to understand the impact of this pandemic on U.S. Hispanics and other multicultural segments and most importantly what brands can “yes do” in this environment.

So far, what we are seeing is that minorities are being impacted by the Coronavirus more than the average American. To us, this represents a clear opportunity for brands to invest and engage with multicultural communities within the right situational and cultural context. Brands that do right now, will reap the rewards long into the future.

As we continue to gather and interpret research and insights for our clients, we thought it would be helpful to all of us working in multicultural marketing to have a place in which all this valuable information could be aggregated. That’s why we started this project.

We want to make this a collective effort, so if you find any research or insights about Latinos / Multicultural consumers and the impact of COVID-19, please submit the content by filling out this form. We will do our best to update this post, giving credit to those who submit new material.

We are all in this together! #juntospodemos

Date		Source	Key Point	Submitted By
1/20/2021	Minority citizens less confident in ability to access COVID-19 vaccines	PR Newswire	Quest Diagnostics Health Trends™ study finds 52% expect actions will be taken to address racial disparities in healthcare in the wake of COVID-19	Captura Group
1/19/2021	San Diego Foundation provides $300,000 in relief for Black, Latino, and Asian - American businesses	San Diego Union Tribune	Chamber of Commerces are working together to support community in need	Captura Group
1/18/2021	Coronavirus vaccines safe for People of Color	Yahoo!	Clinical trials overwhelmingly show that coronavirus vaccines are safe for people of color, presenting little threat of long-term side effects.	Captura Group
1/15/2021	Pandemic shortens U.S. life expectancy	NPR	The deaths caused by COVID-19 have reduced overall life expectancy by 1.13 years, the largest single-year decline in the past 40 years.	Captura Group
1/14/2021	Black and Hispanic women are getting left behind in Coronavirus economic recovery	Black Enterprise	While white men & women and Black males have returned to work, Latinos and black women are still looking for opportunity.	Captura Group
1/13/2021	Latinos seek deeper understanding of vaccine	Click Orlando	Experts weigh in on the cultural reasons Latinos are hesitant to take the COVID-19 vaccine.	Captura Group
1/12/2021	NALAC to distribute $115 Million in COVID relief grants to Latinx artists and arts organizations	Broadway World	The National Association of Latino Arts and Cultures (NALAC) announces an open call to apply for emergency grants through its Actos de Confianza relief efforts in the United States and Puerto Rico.	Captura Group
1/12/2021	Cuellar discusses health, economic partnerships and Latino museum found in COVID-19 bill	LMT Online	The COVID-19 reliev bill helped secure language that will create a Latino museum in the nation’s capital.	Captura Group
1/11/2021	Brown Girls Code program expands with additional funding	State Scoop	Ignite Cities will offer funding to Brown Girls Code, a nonprofit dedicated to expanding computer science resources and training for students.	Captura Group
1/11/2021	Hispanic Games impacted by COVID restrictions, but athletes still excited to participate	LoHud	While competing in masks, school sports begin to open in New York and surrounding states.	Captura Group
1/10/2021	US women and persons of color bear brunt of December job losses	Crains Detroit	The pandemic has erased years of economic progress for women and Black and Hispanic workers, and economists say those losses are poised to continue until the coronavirus is under control.	Captura Group
1/9/2021	Young minorities most impacted by Historic job loss	Wall Street Journal	December capped the worst year for U.S. job losses in records tracing back to 1939, with Hispanics, Blacks, teenagers and high-school dropouts hit particularly hard.	Captura Group
1/8/2021	Black and Hispanic workers feeling brunt of pandemic recession	WITF	The current recession, and limited recovery, is an unequal one, when considering the employment in relation to race, gender, and education.	Captura Group
1/7/2021	Novavax offers new COVID vaccine trial aimed at Black, Latino population in Raleigh	WRAL	Trial is encouraging representation of members of specific populations to join the trial, such as the Black or Latino community, as well as people with pre-existing conditions.	Captura Group
1/5/2021	Here's what the next round of PPP loans means for Black Owned Businesses	Forbes	The new law sets aside a portion of the total money for small community banks, credit unions and community development financial institutions (CDFI), and opens up funding areas within the loan use.	Captura Group
1/4/2021	Cuomo vows to wait on vaccination until accessible to all communities of New Yorkers	1010 Wins	Gov. Andrew Cuomo said Sunday that he won’t get the COVID-19 vaccine until it’s available for Black, Hispanic and poor communities in his group in New York state.	Captura Group
1/4/2021	United Hospice sued for racial discrimination	Rockland County Business Journal	Minoritity employees sue Hospice care group for unsafe & unfair employment practices during the COVID-19 pandemic.	Captura Group
12/23/2020	Asian Americans face racism towards food & business	The Denver Post	Bigotry toward Asian Americans and Asian food has spread steadily alongside the coronavirus in the United States.	Captura Group
12/21/2020	Doctora Latina explica como funciona la vacuna de Coronavirus, y la importancia de se vacunen	Univision	Latina doctor explains the function and importance of the Coronavirus vaccine	Captura Group
12/21/2020	Mistrust and misinformation challenges Hispanic doctors	NBC News	Doctors across the country are hearing skepticism about the vaccines because of the lack of reliable information, especially in Spanish, coupled with disinformation that has been circulating.	Captura Group
12/18/2020	Spanish language shift increases job opporunities for Latinos	Indy Star	Boston Scientific created an all Spanish-language work shift to recruit workers in the Hispanic and Latino population in the area out of work after COVID shut down many jobs.	Captura Group
12/18/2020	Diversity has historically been a hurdle in drug trials	U.S. News	From Tuskegee to COVID-19, there is a lack of trust between minority communities and medical practice, based in a history of abuse and mistreatment. This vaccine must overcome suspicion to bring health security across the nation.	Captura Group
12/17/2020	Senator Duckworth discusses equitable COVID-19 vaccine distribution with community leaders	Riverbender.com	Chicago and Illinois leaders and public health experts discussed the disproportionate public health impact of COVID-19, and addressing the barriers to access and distribution.	Captura Group
12/16/2020	ConsejoSano Raises $17 Million in Tech Funding to Reduce Health Disparities Among Multicultural Populations	PR Newswire	ConsejoSano series B funding will support technology-based solutions towards healthcare equity for minority groups	Captura Group
12/15/2020	U.S. Hispanic Students Are Transforming Higher Education	CapturaGroup.com	Higher Education institutions are changing their marketing for COVID-19 adaptations, but their path to recovery will be in the Hispanic audience.	Captura Group
12/14/2020	Minority Veterans on VA's Priority List for COVID-19 Vaccine Distribution	Military.com	High-risk Department of Veterans Affairs health workers, older veterans and minorities will be the first to be offered a COVID-19 vaccine through VA.	Captura Group
12/13/2020	Nonprofit helps Latina women address stark race, gender economic disparities amid the Covid crisis	CNBC	L.A.-based nonprofit, New Economics for Women, provides the resources women needed to achieve economic mobility	Captura Group
12/12/2020	Latino Association gets $75K for COVID relief	Pamplin Media	Central Oregon families will receive assistance from the Oregon Latinx Leadership Network	Captura Group
12/11/2020	Hispanic community seeks to be among first to get COVID-19 vaccine in Austin	KXAN	Austin Public Health numbers show the Hispanic community is still hit the hardest locally from COVID-19. Before the vaccine is expected to arrive, some are asking whether Latinos will be among the first to get it.	Captura Group
12/10/2020	Black and Latino students' education in California are suffering most from the pandemic, a lawsuit says.	New York Times	Lawsuit claims California has failed during the pandemic to provide low-income Black and Latino students the free and equal education that the State Constitution guarantees	Captura Group
12/9/2020	Pritzker administration launches outreach campaign to support Illinois Latinx & Immigrant communities	Riverbender.com	Government recognizes need for in-language resources for constituents	Captura Group
12/8/2020	More than half of Black, Latino, Native American workers hold jobs that require in-person contact	CNBC	Minority workers have faced higher risk, and there is a need for policies for better public health, workplace safety and health-care access	Captura Group
12/8/2020	Social distancing is a priviledge	Block Club Chicago	Black and Latino residents have a higher health risk than other Chicagoans	Captura Group
12/7/2020	Hispanic unemployment from COVID-19 cut in half	CNBC	Many Latino workers that lost their jobs due to shutdowns have seen returns to the workforce, but are still at risk.	Captura Group
12/4/2020	Health experts say educating Hispanics about a COVID-19 vaccine is crucial	WMC 5 Action News	Education among the community is essential to overcoming mistrust about healthcare access	Captura Group
12/3/2020	AI Shows COVID-19 Vaccines May Be Less Effective in Racial Minorities	Health IT Analytics	Preliminary research shows that the recently developed vaccines could be less effective among Asian and Black patients	Captura Group
12/2/2020	Families sue California, say state fails to educate poor, minority students amid pandemic	Reuters – Yahoo! News	Already disadvantaged populations are being left behind in education as the state cannot meet their needs	Captura Group
12/1/2020	California hospitalizations from COVID-19 surging; ICUs may be overwhelmed in weeks	NPR	Latinos are three times more likely than whites to test positive	Captura Group
11/25/2020	To Build Trust on COVID Vax in Black Community, Learn From the Flu	Medpage Today	Education about how the vaccine works and how it can mitigate risks – addressing knowledge gaps – may contribute to building trust and a more successful rollout	Captura Group
11/24/2020	Hispanics are paying the price for being 'essential' during the pandemic	American Heart Association	The impact is economic, medical and health related, affecting individuals, families, and entire communities, with the virus spreading much faster than in other groups	Captura Group
11/23/2020	COVID is sending Black, Latino and Native American people to the hospital at about 4 times the rate of others	KIDK ABC Local 8 News	Death rates among Black and Hispanics were higher during the summer, and cases among children in these groups are also higher	Captura Group
11/17/2020	COVID pandemic lays bare the critical shortage of Latinx healthcare professionals	Al Día News	Half a million bilingual healthcare professionals will be needed by 2024	Captura Group
11/16/2020	Asian Americans voted for Biden 63% to 31%, but the reality is more complex	NBC News	Despite anti-Asian sentiment during the pandemic, the split of votes by party was not as much as some expected	Captura Group
11/12/2020	Black Americans are the most hesitant to get a COVID-19 vaccine	USA Today	A lack of adequate Black and Hispanic participation will make it difficult to gauge the vaccine’s effectiveness among these groups	Captura Group
11/11/2020	Minority patients with rheumatic diseases have worse COVID-19 outcomes, more likely to be hospitalized	Newswise	The hospitalizations may also require more invasive ventilator treatments	Captura Group
11/10/2020	FACEism: How COVID-19 is resurfacing US history of racism against Asian Americans	ABC	Loaded racial terms to describe the virus fuel assaults against Asian Americans throughout the country, and reflect a historical trend	Captura Group
11/6/2020	With the Affordable Care Act in peril, Latinos voted to protect access to health insurance	Brookings	COVID-19 and healthcare costs were the two most important policy issues in the election for Latinos	Captura Group
11/5/2020	Spanish-speaking domestic workers saw jobs, hours plummet due to COVID-19	The Hill	75% of workers were not paid for canceled jobs, and both part- and full-time workers saw a drop in hours	Captura Group
11/4/2020	Worked to death: Latino farmworkers have long been denied basic rights. COVID-19 showed how deadly racism could be.	USA Today	Raced-based attitudes toward Latinos, regardless of citizenship status, have exacerbated their plight during the pandemic	Captura Group
11/3/2020	Update: Coronavirus case rates and death rates for Latinos in the United States	Salud América!	21.3% of COVID-19 deaths are among Latinos according to CDC, with most deaths occurring in those aged 35-44	Captura Group
11/2/2020	In Mississippi, more White people now have gotten Covid-19 than African Americans. Attitudes about masks might help explain why, official says	CNN	At the start of the pandemic, Black Americans in the state accounted for 60% of the cases and deaths, by October it was down to 37.8%	Captura Group
10/30/2020	Election 2020: Latinx women's vote could affect the outcome	NPR	The hardships that Latinx women face because of the pandemic are an important factor in their decision to vote	Captura Group
10/29/2020	Black Americans don't trust a COVID-19 vaccine — they have valid reasons why	The Hill	Overcoming historical discrimination will require increasing trust in science and in public health institutions	Captura Group
10/28/2020	COVID-19 Tools & Resources	National Association for Latino Community Asset Builders	Resources for non-profits and employers nationwide	Captura Group
10/28/2020	Why the Asian American Covid data picture is so incomplete	NBC News	Community leaders and health experts point to possible undertesting and the need for better data collection among the community	Captura Group
10/27/2020	'All you want is to be believed': Sick with COVID-19 and facing racial bias in the ER	NPR	Unconscious bias in medical staff affects the type of care that Latino and Black patients receive, when compared to white patients, research has shown	Captura Group
10/23/2020	Black Americans see a health-care system infected by racism, new poll shows	National Geographic	Beliefs of unfair treatment in medical care, per a nationwide poll, have intensified during the pandemic	Captura Group
10/22/2020	Study reveals why some blame Asian Americans for COVID-19	Ohio State News	Racial stereotypes were a powerful factor, but others played a role, such as ideology and sources of news viewed by the study respondents	Captura Group
10/21/2020	Asian American New Yorkers experienced highest surge in unemployment during pandemic	NBC News	From the start of the pandemic to May, the jobless rate in New York City for Asian Americans climbed from 3.4% to 25.6%	Captura Group
10/20/2020	More Hispanic workers impacted by Covid-19 in food processing and agriculture	CNN	73% of workers diagnosed with the virus were Hispanic, yet they represent 37% of the meat and poultry workforce	Captura Group
10/16/2020	Voting safely during the Covid-19 pandemic	Voto Latino	Voting by mail is the safest way to vote, and all states offer some form of this option. Some states will mail ballots automatically, for other states they have to be requested.	Captura Group
10/14/2020	Black, Hispanic COVID-19 patients likely to develop acute pancreatitis	Healio	While further study is needed, physicians should screen for upper abdominal pain	Captura Group
10/13/2020	The $700 billion Hispanic business market in the U.S. is now at the tipping point	CNBC	Latinos were the fastest growing business group before the pandemic, today 5 million Latinos are at risk of bankruptcy and many business have negative cash flow	Captura Group
10/12/2020	Hispanics are paying the price for being 'essential' during the pandemic	Fairfield Citizen	Hispanics 65 years and older are twice as likely to die from coronavirus, and as a whole, make up 29% of the cases and almost 17% of the fatalities	Captura Group
10/8/2020	Community left behind: Asian American businesses affected by COVID-19	ABC News	Asian Americans had the lowest unemployment before the pandemic, but many are struggling now and seeing record-level unemployment	Captura Group
10/7/2020	Hispanic organizations provide relief to farmworkers during pandemic	Pinal Central	Three grants will help farm workers across three counties receive masks, and assistance for food, clothing, rent and more	Captura Group
10/6/2020	How Covid is accelerating the fight for Black voting rights in the US (video)	The Guardian	Black Americans are rethinking where, when, and how they vote, and should not be assumed to vote for one party over another	Captura Group
10/5/2020	Latino voters, the economy, and the pandemic	The Atlantic	COVID-19 may impact Latino’s political power due to depressed voter interest and lackluster outreach from the campaigns	Captura Group
10/2/2020	'Overlooked': Asian American jobless rate surges but few take notice	NPR	Asian Americans have gone from having the lowest to having one of the highest unemployment rates in the country during the pandemic	Captura Group
10/1/2020	Why coronavirus is hitting Black seniors especially hard	Tampa Bay Times	Medical conditions, such as diabetes and obesity; mistrust of government and healthcare organizations; and lifelong experience of racism in healthcare, heighten risk for older Black Americans	Captura Group
9/30/2020	Health inequity in the Hispanic/Latinx population during the COVID-19 pandemic	Infectious Disease Advisor	Strategies for health equity include culturally sensitive prevention communication, access to testing, ambulatory care, and more	Captura Group
9/29/2020	Infographic: Impact of COVID-19 on U.S. Hispanic consumers	Culturati	Learn how the coronavirus has disrupted the lives of U.S. Hispanics as a whole, and by different segments, and affected their behavior as consumers	Captura Group
9/29/2020	Infographic: Impact of COVID-19 on Black American consumers & shoppers	Culturati	Download and share this infographic summarizing how the pandemic has affected the lifestyles, media consumption and shopping behaviors of African American consumers	Captura Group
9/28/2020	The pandemic could widen the achievement gap. A generation of students is at risk.	Politico	The racial and socioeconomic gap in access to school resources is also reflected in the virtual classroom, with $2,200 spent less on each non white student per year	Captura Group
9/25/2020	As pandemic deaths add up, racial disparities persist — and in some cases worsen	NPR	Hispanics are dying at higher rates in 19 states; African Americans' infection rate is 1.5x that of the general population, both trends that have increased since the start of the pandemic	Captura Group
9/24/2020	House passes resolution to denounce Covid-19 racism toward Asian Americans	NBC News	The measure calls for investigation and data collection of coronavirus-related hate crimes	Captura Group
9/23/2020	Citi pledges to become antiracist, review internal policies	Bloomberg	Raced-based inequalities have cost the nation $16 trillion in GDP, according to a study from the bank	Captura Group
9/22/2020	Blacks and Hispanics are twice as likely to test positive for Covid-19, says a new study	CNN	The disparities cannot be explained by underlying health conditions, and healthcare strategies are needed to contain the virus among minority communities	Captura Group
9/20/2020	Covid-19 death rate among African Americans and Latinos rising sharply	The Guardian	The rate of increase among Black Americans and Latinos is much greater than that of the white population, and further exacerbates existing racial disparities	Captura Group
9/17/2020	The majority of children who die from COVID-19 are children of color	NPR	For children under 21 who have died due to coronavirus, 45% were Hispanic, 29% were Black and 4% were non-Hispanic American Indian or Alaska Native.	Captura Group
9/16/2020	Coronavirus is making the return to school a tough test for Black families	The Undefeated	Children of color face a potentially lost school year because they are more likely to attend under-resourced schools	Captura Group
9/15/2020	Many Latinx workers say they’ve ‘wiped out’ emergency savings during pandemic	CNBC	Latinos have dipped into their emergency savings at a faster rate than the general population	Captura Group
9/14/2020	The largely remote school year will hurt working families that were already struggling the most during the pandemic	Business Insider	Tech issues and tech gaps in education could impact learning opportunities, especially for children of low income households or those with working parents	Captura Group
9/11/2020	US Hispanic and Latino lives and livelihoods in the recovery from COVID-19	McKinsey & Company	Latinos are overrepresented in most of the essential job categories affected by the pandemic	Captura Group
9/10/2020	Latinos are more wary of sending kids to school, but they may have more to lose if they don’t	Idaho Ed News	Hispanic parents are less inclined to send their children back to school, because the schools have not done a good job of communicating their plans	Captura Group
9/9/2020	Latino parents face back-to-school uncertainty as COVID-19 hits their families hard	NBC News	Lack of internet access and connectivity challenges make Latino families apprehensive about remote learning	Captura Group
9/4/2020	Too many Black Americans are dying from COVID-19	Scientific American	Proposed solutions include “Medicare COVID”, hazard pay, and testing and treatment regardless of immigration status	Captura Group
9/3/2020	Asian Americans students face bullying over COVID	WebMD	Bullying and physical attacks based on race have spilled over to the classroom, and online	Captura Group
9/2/2020	Asian Americans in South lack COVID resources found in N.Y. and L.A. Here's who's helping.	NBC News	Community and social organizations are helping AAPI people with information and matters of racial justice	Captura Group
9/1/2020	Shortened census count will hurt communities of color	Latino USA	The pandemic has shortened the census timeframe, and will leave minorities undercounted because they have less access to mail, telephone and internet services	Captura Group
8/28/2020	Promotoras working in Latino communities to slow COVID-19 spread	ABC 10 News San Diego	Promotoras – bilingual community health workers – have partnered with the county to support contact tracing in an effort to lower COVID-19 cases among the Latino community	Captura Group
8/27/2020	COVID-19 and advancing Asian American recovery	McKinsey & Company	Public and private sector agencies need to understand the within-group nuances and disparities among Asian Americans in order to engage them and create opportunities	Captura Group
8/26/2020	COVID-19 is 3rd leading cause of death for Black Americans	KRIS 6 News	The mortality rate for Black Americans is more than twice that of Asian or white Americans, and only cancer and heart disease will kill more African Americans this year	Captura Group
8/25/2020	Asian-American youth struggling with COVID-19 and racism	Children’s Minnesota	Parents are encouraged to talk to their kids about race, share their feelings, and ask them what they hear around them, as they prepare to go back to school	Captura Group
8/21/2020	The fullest look yet at the racial inequity of coronavirus	New York Times	Interactive, nationwide data showing the pandemic’s impact across racial and ethnic lines	Captura Group
8/20/2020	The Black-White wealth gap will widen educational disparities during the coronavirus pandemic	Center for American Progress	Moving to online classes, while good for public health, may put Black students behind due to racial economic disparities	Captura Group
8/19/2020	How the Covid-19 economy is hurting US Latinos more than any other group	CNN	Latinos have a grimmer overall view of the economy because of how the pandemic has affected their employment prospects	Captura Group
8/17/2020	COVID-19 death rate for Black Americans twice that for Whites	NPR	The National Urban League reports that doctors downplayed complaints from Black patients and prescribed weaker pain medication	Captura Group
8/14/2020	A doctor’s mission to help Latinos ravaged by COVID-19	ABC News	An LA County USC doctor has made her hospital her home away from home, sacrificing her time to serve her community as cases continue to surge	Captura Group
8/12/2020	U.S. Bank donation helps Asian Pacific Fund respond to pressing community needs amid COVID-19	USBank	The Fund has raised over $500,000 which will be distributed to the most vulnerable	Captura Group
8/11/2020	Latinos rely more on social media as a coronavirus lifeline	NBC News	Digital networks and smartphones are helping bridge the social-distancing gap and serving as lifelines	Captura Group
8/10/2020	Latinos are transforming cultural connections during COVID-19	HispanicAd- Nielsen	A network of trusted influencers, brands and media keeps Latinos informed and engaged during the pandemic	Captura Group
8/7/2020	Dr. Fauci discusses the impact and severity of COVID-19 disparities in African Americans	LA Sentinel	He acknowledged the health-related racial disparities among Black American and other minorities, and emphasized the need for children’s safety as they return to school	Captura Group
8/6/2020	Health equity considerations and racial and ethnic minority groups	CDC	Encouraging individual and community support through caring for others, helping kids eat healthy, coping with stress and other measures can help prevent the spread of the pandemic	Captura Group
8/5/2020	Coronavirus economic downturn has hit Latinos especially hard	Pew Research Center	Latinos have a bleaker view than the U.S. overall about the pandemic, and believe the worst is yet to come	Captura Group
8/5/2020	2,120 hate incidents against Asian Americans reported during coronavirus pandemic	CBS News	About 40% of the incidents took place in California, and some included slurs blaming them for bringing the virus to the U.S.	Captura Group
8/3/2020	Initiative aims to boost COVID-19 testing for Blacks, Latinos	The Detroit News	CVS has opened drive-in testing sites and eight testing facilities in partnership with community organizations	Captura Group
7/31/2020	Why Latinx people are hospitalized from COVID-19 At 4 times the rate of whites	NPR	Lack of trust in government is one of the risk factors contributing to higher hospitalization rates	Captura Group
7/30/2020	Stark racial disparities emerge as families struggle to get enough food during the pandemic	Politico	Government programs to address food insecurity among Black and Hispanic households are not adequate	Captura Group
7/30/2020	Leaders were slow to bring COVID-19 testing to Latino communities. Now people are sick.	USA Today	Experts say inadequate testing is one of the reasons for this disparity	Captura Group
7/28/2020	COVID-19 is affecting Black, Indigenous, Latinx, and other people of color the most	The COVID Tracking Project	The tracker shows the impact of the pandemic by race at the state, territory and local level	Captura Group
7/27/2020	San Diego county launches Latino outreach campaign for COVID-19	KPBS	Online, radio, TV and signage messages will provide information about community resources and protective measures	Captura Group
7/27/2020	Traveling while Asian during the pandemic	CNN	For Asian people, the health pandemic has become a crisis of racist incidents against them all over the world	Captura Group
7/24/2020	Many Latino workers fear getting tested for COVID-19. A San Francisco program aims to change that.	LA Times	A local program incentivizes people to stay home without having to worry about paying their bills	Captura Group
7/24/2020	Sustaining and strengthening inclusion in our new remote environment	HispanicAd – McKinsey & Company	Inclusion begins with leadership practices such as empathy, encouraging participation, developing all team members, and more	Captura Group
7/23/2020	Search for food assistance, get help paying bills and more during the pandemic	FindHelp	Multilingual search program to help connect you to local social services amid coronavirus	Captura Group
7/22/2020	Ford and National Urban League launch $600,000 initiative to help Black small business owners hardest hit by COVID-19	Multicultural Marketing Resources	Six cities will participate in the initiative to give access to capital to Black business owners, as well as counseling	Captura Group
7/21/2020	HHS initiatives to address the disparate impact of COVID-19 on African Americans and other racial and ethnic minorities	HHS	List of initiatives from the Federal government to address racial health disparities in the short and long term	Captura Group
7/21/2020	‘Ayuda’ is here to help Hispanic community during COVID-19 pandemic	KXAN - Austin	The delivery company will help run errands for Latinos in the area because many of them cannot work from home or don't have health insurance	Captura Group
7/20/2020	COVID-19 and African American* communities	LA County Dept. of Public Health	Comprehensive information about the virus, tailored to African American communities	Captura Group
7/20/2020	COVID-19 Latino impact report	LULAC	Download the report to see how the pandemic is affecting Latinos, and the legislative action plan with concrete steps to help Latinos during this time	Captura Group
7/16/2020	Hispanics in Philanthropy & Ureeka join forces to aid businesses hit hardest by COVID-19	Hispanics in Philanthropy	The Together We Win campaign will encourage consumer support of small and medium-sized businesses	Captura Group
7/15/2020	Historically Black colleges fight for survival, reopening amid coronavirus pandemic	USA Today	The pandemic has left HBCUs underfunded and unprepared for the subsequent financial shock	Captura Group
7/15/2020	Health experts weigh in on reopening schools	Hispanic Outlook	While in-person classes can even the playing field for minority students, they also pose the risk of exposure to the children and their households	Captura Group
7/13/2020	Coronavirus (COVID-19): Small business guidance & loan resources	SBA	Multilingual resources to help businesses recover from the pandemic	Captura Group
7/13/2020	Racial disparities persist in Connecticut’s COVID-19 outbreak, prompting concern about effects of potential second wave	Hartford Courant	Going forward, targeted testing and improved communication about wearing masks may be one set of tools for reducing racial health disparities	Captura Group
7/10/2020	Communities of color paying the price as states reopen (video)	CNN	The states in the South and West with growing outbreaks are home to 71% of the Hispanic population and 62% of all persons of color in the country	Captura Group
7/9/2020	COVID-19 and student learning in the United States: The hurt could last a lifetime	McKinsey & Co.	Low income minority students, with less access to remote learning, are expected to suffer the greatest learning loss	Captura Group
7/9/2020	COVID-19 will intensify education inequities for Black students	Diverse Issues in Higher Education	As schools move to online formats, some Black families will have difficulty making the transition due to wealth and structural racial gaps	Captura Group
7/8/2020	Almost one-third of Black Americans know someone who died of COVID-19	Washington Post	Nationwide, Black Americans are far more likely than Latinos and White Americans to know firsthand someone who was killed by the virus	Captura Group
7/6/2020	'Go back to China,' Asian-American kids targeted due to virus (video)	CNN	California has recorded over 800 cases of hate incidents, ranging from assault and service denial, to harassment and discrimination	Captura Group
7/6/2020	Health officials, volunteers focus efforts on Latino community disproportionately affected by COVID-19	ABC	In North Carolina, Latinos account for 46% of cases, although only 10% of the population	Captura Group
7/2/2020	Why some people of color say they won't wear homemade masks	CNN	Despite CDC recommendations, masks may exacerbate racial profiling for Latinos and Black Americans	Captura Group
7/2/2020	Why Latinx people are hospitalized from COVID-19 at 4 times the rate of Whites	NPR	Pre Existing conditions and less access to health care are two contributing factors that make Latinos more vulnerable	Captura Group
7/1/2020	31% of Asian Americans say they've been subject to racist slurs or jokes since the coronavirus pandemic began	CNN	The general public has noticed more racist views toward Asian and Black Americans	Captura Group
6/30/2020	COVID-19 is also disproportionately harming minority businesses	Next City	Measures to stop the spread of the virus have resulted in a disproportionate effect on African American and Latino businesses	Captura Group
6/30/2020	Despite protections, landlords seek to evict tenants in Black and Latino areas of South L.A.	LA Times	Utility shut offs and illegal lockouts will affect the people most vulnerable to the pandemic	Captura Group
6/26/2020	Latinos make up nearly 70% of coronavirus cases in San Diego County — more than three times as many as white residents	CBS News	Although 34% of the local population, Latinos represent 67.4% of the cases in San Diego	Captura Group
6/26/2020	Well-being and mental health amid COVID-19: Differences in resilience across minorities and whites	Brookings	Contrary to expectations, low-income African Americans remain optimistic and report better mental health and their white counterparts	Captura Group
6/25/2020	'I Will Not Stand Silent.' 10 Asian Americans reflect on racism during the pandemic and the need for equality	Time	A set of portraits of victims of xenophobia highlights anti-Asian sentiments during the pandemic, and historically	Captura Group
6/25/2020	To combat disparities, Black churches in Dallas offer coronavirus testing	NPR	South Dallas churches are stepping in to provide access to testing, filling in a known racial health disparity	Captura Group
6/23/2020	Black Medicare patients With COVID-19 nearly 4 times as likely to end up in hospital	NPR	Even among older Americans, who generally develop more severe cases of COVID-19, the racial health disparities persist	Captura Group
6/23/2020	America’s digital divide is an emergency	The Washington Post	As the pandemic increases the need for internet connectivity, African Americans and Latinos are less likely to have broadband access	Captura Group
6/22/2020	Virus cases skyrocketing among Latinos	Politico	New coronavirus infections among Latinos are outpacing other racial and ethnic groups	Captura Group
6/22/2020	Minority-owned small businesses were supposed to get priority. They may not have.	NPR	An SBA report found that minorities have not received the intended loans under the Paycheck Protection Program	Captura Group
6/19/2020	Coronavirus, racism and kindness: How NYC middle-schoolers built a winning podcast	NPR	The English and Mandarin podcast uses a simple format and facts to deliver a message of kindness and to fight misinformation about COVID-19 and the Chinese population	Captura Group
6/19/2020	Latinos shoulder disproportionate coronavirus cases: CDC data	ABC News	Current CDC data shows that Latinos and white Americans make up similar proportions of coronavirus cases, about 34% each. However, Latinos make up a much smaller portion of the population.	Captura Group
6/17/2020	Federal coronavirus aid overlooked minority-owned small businesses, report reveals	WABE	Lack of SBA guidance has resulted in PPP funds not being distributed as intended	Captura Group
6/17/2020	Chicano Federation says San Diego reopening puts Latinos at risk	CBS 8	The accelerated pace of reopening doesn’t properly account for the human factor of the local Latino community	Captura Group
6/16/2020	Fear of surge in coronavirus cases among African American communities as mass protests continue	First Coast News	With a mortality nearly twice that of the rest of the population, cases of coronavirus are expected to rise among African Americans as a result of recent protests	Captura Group
6/16/2020	Latino homes report serious COVID-19 symptoms nearly twice as often	USA Today	Nationwide, Hispanic households answer “yes” to symptoms of COVID-19 almost a third more than other groups, and twice as often to the more serious symptoms	Captura Group
6/15/2020	Surviving the coronavirus while black: Pandemic's heavy toll on African American mental health	Newswise	Racial wealth disparities, and the reduction of communalism and familialism are some of the factors impacting the mental health of African Americans during the pandemic	Captura Group
6/15/2020	Impact of COVID-19 on the lifestyle, online shopping behavior and media consumption of U.S. Hispanics (pdf)	Culturati	While the pandemic has disrupted the daily life of Hispanics and negatively impacted their employment, they remain optimistic about returning to normalcy	Culturati
6/12/2020	As Austin faces second wave, percent of hospitalized patients who are Latino sees 'substantial' jump	NPR - Austin	Hospitalization rates reflect what health experts have seen in positive test results, and the known health disparities among minority groups	Captura Group
6/12/2020	Millions of African Americans and Native Americans were uninsured as pandemic hit: ‘Having COVID-19 is scary enough’	Market Watch	Whether employed or not, inadequate insurance means lower access to proper healthcare during the pandemic for 18.5 million people	Captura Group
6/11/2020	NYC cardiologist – and COVID-19 survivor – helps Hispanics fight the virus	American Heart Association	While fighting the illness, Dr. Kottiech used telemedicine to keep his practice going, which is 98% Hispanic	Captura Group
6/11/2020	COVID-19’s effect on San Diego Latinos goes beyond physical health — it’s mental health, too	San Diego Union Tribune	The disproportionate impact of the pandemic on Latinos will have long-term ramifications in mental health, that are just beginning to surface	Captura Group
6/9/2020	Double jeopardy: COVID-19 and behavioral health disparities for black and Latino communities in the U.S.	SAMHSA	The racial inequalities in healthcare for communities of color mean that they are more vulnerable to mental health issues	Captura Group
6/9/2020	Hispanic women, immigrants, young adults, those with less education hit hardest by COVID-19 job losses	Pew Research Center	Overall, women have lost more jobs than men during the pandemic, and this has been even worse for Latinas	Captura Group
6/8/2020	It's getting even harder for black and Latino tenants to pay the rent during COVID-19	CNN	Less access to affordable housing, and higher rates of hospitalization and unemployment contribute to racial disparities in missed raised payments	Captura Group
6/8/2020	COVID-19 resource kit in Spanish (pdf)	LULAC	The Spanish language kit contains a translation of select pages of the website, including links to COVID-19 resources	Captura Group
6/5/2020	Latino community group seeks to add voice to coronavirus conversations, return-to-work concerns	Post Independent	Colorado Latinos are concerned about the phased return-to-work approach given that they have little economic choice	Captura Group
6/5/2020	Black Americans face higher COVID-19 risks, are more hesitant to trust medical scientists, get vaccinated	Pew Research Center	The lack of trust extends to broader expectations, such as expecting medical scientists to act in the public interest, and an overall view of medical experts	Captura Group
6/4/2020	Latino immigrant advocates bring crucial support to families during COVID-19 pandemic	NBC News	Groups across the country provide immigrant families with basic necessities, supplies, help with rent and more	Captura Group
6/3/2020	Questions of bias in COVID-19 treatment add to the mourning for black families	New York Times	The CDC has advised health care professionals not to let bias influence their treatment of patients during the pandemic	Captura Group
6/3/2020	What do coronavirus racial disparities look like state by state?	NPR	Hispanics make up the greater share of COVID-19 cases in 42 states and Washington D.C., while deaths for white Americans are lower in 37 states	Captura Group
6/2/2020	Black-owned restaurants and businesses you can support during COVID-19	Entrepreneur	Supporting these businesses will support African American employment and local communities as they recover from the pandemic	Captura Group
6/2/2020	LULAC launches website to help the Latino community access critical COVID-19 information and resources	LULAC	The Latino community will have access to the latest resources on their mobile devices, laptops or computers	Captura Group
6/1/2020	COVID-19: African-American businesses struggle to stay afloat	Africa News	Black-owned business went into and are coming out of the pandemic with less cash, and are thus less likely to succeed in the long run	Captura Group
6/1/2020	COVID-19’s effect on minority-owned small businesses in the United States	HispanicAd-McKinsey & Co.	Minority owned businesses are more optimistic about offering support to their communities and have added support to employees during the pandemic	Captura Group
5/28/2020	Blood clots fill lungs of black coronavirus victims, study finds	CNN	The findings help explain why African Americans suffer more from COVID-19 in the U.S., and anticoagulants have been suggested as part of patient treatment	Captura Group
5/28/2020	Trust barriers pose challenge for coronavirus testing, tracing among black and Latino Californians	Cal Matters	Existing support institutions are key to get over the trust barrier, such as churches and community leaders	Captura Group
5/27/2020	Resource list with multicultural resources for COVID-19 and more	The African American Policy Forum	The list contains resources for African Americans and other groups, helpful during COVID-19 and for other purposes	Captura Group
5/27/2020	The State of Hispanic Healthcare report includes impact of COVID-19	HispanicAd – H Code	Among its many findings, the report exposes the need for institutions to address the healthcare needs of Hispanics, and the role COVID-19 and healthcare will play during the election	Captura Group
5/27/2020	Asian American athletes speak out against coronavirus racism	The Undefeated	The global athlete activism organization, Athletes for Impact and social change organizations have joined forces in a digital campaign to bring attention to the rise of violence against Asians Americans	Captura Group
5/26/2020	Advice for Latino entrepreneurs during the COVID-19 crisis	The Latin Way	Pivoting to a new strategy and joining larger organizations are two of the things that business can do to make it through the pandemic	Captura Group
5/26/2020	Understanding why Latinos are so hard hit by COVID-19	CNN	The pandemic is bringing to light problems that have existed for a long time, related to access to health, education and good jobs	Captura Group
5/25/2020	We are not COVID-19: Asian Americans speak out on racism	Nikkei Asian Review	An analysis of discrimination shows the different ways in which hostility is being expressed toward Asian Americans throughout the country	Captura Group
5/25/2020	Chicago Latinos see higher rates of COVID-19 infections	ABC News	Latinos all over the country report higher rates of COVID-19, but are less likely to die from the virus due to having a lower median age	Captura Group
5/25/2020	How will COVID-19 affect the Hispanic vote come November?	The Hill	Candidates will need to address the disproportionate impact of COVID-19 on the Hispanic community, during their campaigns	Captura Group
5/21/2020	How to increase market share during uncertain times of COVID-19	HispanicAd - Nielsen	Marketers should avoid the temptation of slashing advertising budgets, and should instead leverage changing habits in media consumption, along with changes in strategy and messaging	Captura Group
5/21/2020	Some creators of color fear coronavirus will be major setback in TV’s diversity push	LA Times	The disproportionate effect of the pandemic on black and Latinos also extends to the entertainment sector, where the momentum from recent years is at risk today	Captura Group
5/20/2020	Hispanic Star Month of Action will support those affected by COVID-19	Hispanic Star	In partnership with brands such as P&G, IBM, PepsiCo, and Shaklee, hubs in major cities throughout the country are providing support through donations of goods, internet access, fundraising, support to small businesses, food deliveries, and more	Captura Group
5/20/2020	How to be an ally for Asian Americans facing racism amid COVID-19	MPR News	Experts say that understanding, acknowledging, and speaking out against acts of racism and xenophobia are important at a time when anti-Asian sentiment is on the rise due to the pandemic	Captura Group
5/19/2020	The 2020 Pandemic: U.S. Hispanic Impact (video)	HipanicAd - LERMA/	CEO Pete Lerma and Brand Planning Principal, Quim Gil, talk about the impact of the pandemic on Hispanics and how brands can connect with this market for the long term and in a meaningful way	Captura Group
5/19/2020	Seven companies offering Coronavirus relief for diverse business owners	Black Enterprise	Through help from companies ranging from Verizon to fashion brand Pyler Moss and Facebook, diverse communities and minority entrepreneurs will have access to grants and funding to make it through the pandemic	Captura Group
5/18/2020	NBCUniversal Foundation’s “PROJECT INNOVATION” will help communities tackle COVID-19 problems	HispanicAd	The Project Innovation grants will go to 69 organizations in 11 markets, and will help them tackle everyday issues, including urgent COVID-19 problems	Captura Group
5/18/2020	What does the future hold for the Hispanic retail after COVID-19?	Abasto	While Hispanic grocers are meeting online demand, reinforcing online channels and building tight consumer relationships will be key if the pandemic leads to a “retail apocalypse”	Captura Group
5/15/2020	Univision explains importance of targeting Latinx audiences during the pandemic	AdWeek	Univision’s presentation emphasized the importance of the Latinx segment during the pandemic, and why advertisers should target the group as part of their upfront buy	Captura Group
5/15/2020	Orlando company launches free business resource guide in Spanish for Hispanic entrepreneurs who want to forge ahead during COVID-19	ClickOrlando.com	Be Global Marketing is attempting to fill the language gap while helping business owners who want to start or return to operations	Captura Group
5/15/2020	Gonzalo Del Fa, Lisa Torres & Karina Dobarro talk about #ShelteringInPlace during COVID-19	HispanicAd	The video conversation discusses topics such as centers of excellence, total market, in-culture marketing, and others	Captura Group
5/14/2020	Latinos make up 71% of COVID-19 cases despite being only 33% of population in this county	The Americano	In York City, PA, Latinos represent 33% of the population and 71% of the confirmed COVID-19 cases	Captura Group
5/14/2020	Hispanics and public health: An urgent call to action for healthcare communicators	PR Week	Communications teams need to be aware of, not just language needs, but cultural nuances when communicating to Hispanics	Captura Group
5/14/2020	Walker & Company brands gives back to Atlanta’s beauty & grooming professionals and Chicago high-school students amid COVID-19	Black Enterprise	The Strength in Beauty fund will provide grants to cosmetologists, barbers, manicurists, skincare specialists and makeup artists negatively affected by the COVID-19 pandemic	Captura Group
5/12/2020	Family and community resources for Hispanics	National Alliance for Hispanic Health	A list of resources in English and Spanish for families and communities to obtain information about COVID-19 and stay safe and healthy	Captura Group
5/12/2020	Old Spice takes serious turn highlighting impact of COVID-19 on black communities	AdAge	Joining other brands such as Toyota, Unilever, Facebook, BET and others, the spot is part of an effort that raised $16 million in commitments to provide relief to African Americans during the pandemic	Captura Group
5/12/2020	In Northern Virginia, a grassroots push to help Latinos combat Coronavirus	NPR	Neighborhood Health medical clinics are stepping up testing efforts at Hispanic communities that have been hit hardest by COVID-19	Captura Group
5/11/2020	BET COVID relief fund raises over $16MM in commitments to support African American communities impacted by COVID-19	BET	Doubling its initial goal, “Saving Ourselves: A BET COVID-19 Relief Effort″ will support 50+ organizations across the country that provide emergency resources to African Americans	Captura Group
5/11/2020	‘Chinese virus’ and other COVID-19 racism have designers, stylists of Asian heritage pushing back	LA Times	West Coast and East Coast designers are using their social media platforms to ease escalating racial tension against Asian Americans	Captura Group
5/11/2020	UnidosUS CARES: Explaining COVID-19 relief for Latino families	UnidosUS	This video series discusses what the CARES Act means for the Latino community in terms of health, education, jobs, housing, and immigration	Captura Group
5/8/2020	Diddy creates initiative to help minority-owned small businesses impacted by COVID-19	Black Enterprise	The platform, known as Our Fair Share, will help provide access to funds and will connect with minority-owned banks to help initiate PPP loans for applicants	Captura Group
5/8/2020	Blacks, Hispanics hit harder by the coronavirus, early U.S. data show	AARP	Reports from various organizations show a public health trend that has been clear for years, that African Americans, Latinos and other minorities have less healthy lives and die younger	Captura Group
5/8/2020	For Latinos and COVID-19, doctors are seeing an ‘alarming’ disparity	New York Times	Oregon is one of the states where the virus is affecting Latinos disproportionately, both in immigrant and multigenerational families	Captura Group
5/7/2020	’Asian Americans’ producers hope for enlightening experience during COVID-19 crisis	PBS	The upcoming documentary, ‘Asian Americans’, will be a way for audiences to remember the struggles and contributions of Asian Americans, and will provide historical context to the current experience of this community during the pandemic	Captura Group
5/7/2020	African American COVID-19 survivor thinks she lived to give others hope	UC Health	After beating the odds given by her doctors, Ravi Turman and her congregation focus on spreading hope and joy, and helping the homeless	Captura Group
5/7/2020	19 ways to ensure health equity for Latinos during (and after) COVID-19	Salud América!	Some of the proposed measures include increased government benefits, strengthened paid leave policies, improved health care, a focus on education, and more	Captura Group
5/7/2020	Minorities have higher chances for 'bad outcomes' as country reopens from COVID-19 lockdown	ABC News	States that reopen without the proper public health measures in place may see their vulnerable populations – which include minorities – impacted again by the pandemic	Captura Group
5/6/2020	Cinco De Mayo festival raises more than $700,000 for farmworkers’ pandemic relief fund	El Latino	The Altísimo Live festival and supporting partners and organizations, will continue their fundraising drive throughout May in support of farmworkers	Captura Group
5/6/2020	COVID-19 and health resources from CDC in multiple languages	CDC	Available in Spanish, Chinese, Korean and other languages, these free printable resources provide information raging from face coverings to dialysis safety	Captura Group
5/6/2020	Program to support Hispanic small business owners expands amid COVID-19	HR Dive	USHCC and Wells Fargo are expanding a program in which entrepreneurs will participate in courses covering financial planning, marketing, use of social media, and other topics. The courses will run for eight months.	Captura Group
5/6/2020	Life after COVID-19: Consumer sentiments essential to business revival	Admerasia	The vision of the new normal calls for changes in attitude and spending, such as gratitude and crisis vigilance, and more financial preparation for a future crisis	Captura Group
5/6/2020	The people in power don't look like the people hit hardest by COVID-19	CNN	Meat-processing workers in Iowa, many who are black and Latino, face great risks as they prepare to return to work	Captura Group
5/5/2020	Local Mexican restaurants celebrate a different Cinco de Mayo because of COVID-19	WRDE Coast TV	While local business has been steady due to the holiday falling on Taco Tuesday, overall the pandemic has slowed things down for restaurants in the Laurel, Del. Area. The support of the community, however, has offered a glimmer of hope.	Captura Group
5/5/2020	Asian Americans already face a mental health crisis. Coronavirus racism could make it worse.	Philadelphia Inquirer	In addition to concerns about the pandemic, Asian Americans in Philadelphia also worry about increasing incidents of racism that impact their mental health	Captura Group
5/5/2020	Multicultural consumers face distinct challenges during the COVID-19 crisis	HispanicAd	A recent Alma study reveals that: working from home is a luxury for minorities; racism is on the upswing; there is a significant information gap due to language barriers; and other key findings	Captura Group
5/4/2020	Distrust of medicine among black community a problem during pandemic	BuzzFeed News	Historical disparities in medical care have created mistrust, that is now affecting how black Americans seek and receive care for COVID-19	Captura Group
5/4/2020	Campaign aims to #WashTheHate of coronavirus racism	DW	#WashTheHate is intended to raise awareness of the growing racism that manifests itself as verbal and physical attacks against Asian Americans	Captura Group
5/4/2020	Latino Americans most likely to report reduced hours and lost income due to COVID-19	HispanicAd	More than any other group, 66% of Latinos have reported negative impact on their work as a result of the coronavirus pandemic; 51% of white Americans report the same	Captura Group
5/4/2020	Lack of Spanish translations and resources lacking in COVID-19 response	ABC News	Even in predominantly Hispanic areas, the lack of resources in Spanish is affecting the ability to provide help to those affected	Captura Group
5/3/2020	How Latino small business owners are keeping their businesses running during coronavirus	CNBC	Inspiring story about how three Latino entrepreneurs have adapted and found ways to keep their businesses running during an economic crisis.	Captura Group
5/1/2020	Southeast Asia Resource Action Center (SEARAC) provides rapid response COVID-19 resources	SEARAC	The comprehensive list provides community, state, and federal resources covering hate crimes, COVID-19 and other issues	Captura Group
5/1/2020	Univision unveils Unidos por los Nuestros COVID-19	HispanicAd	The campaign will help Hispanics access critical health and economic-related resources, as well as bridge the language gap that	Captura Group
5/1/2020	Toyota partners with Latino-focused nonprofits for COVID-19 response	HispanicAd	The car manufacturer reallocated more than $1M to support emergency assistance, information dissemination, small business support and academic assistance to the Hispanic community	Captura Group
5/1/2020	Unemployment claims from Asian Americans have spiked 6,900% in New York	CNN	Several factors may explain the disproportionate rate, from xenophobia to the impact on food and service industries, to Asian Americans starting social distancing earlier than other populations	Captura Group
4/30/2020	Most important skill set for agencies during COVID-19 pandemic: cultural IQ	HispanicAd	Cultural marketing expertise is giving agencies a strategic edge when it comes to connecting in-culture and in-language with their diverse communities	Captura Group
4/30/2020	Philadelphia doctor takes to streets to help black communities get tested for COVID-19	ABC News	Dr. Ala Stanford and her team have tested more than 1500 people for free, helping the most vulnerable in her community	Captura Group
4/30/2020	Celebrities unite to show support for underserved communities battling coronavirus	CNN	Lin-Manuel Miranda, Sean ‘Diddy’ Combs and others joined together in “The Color of Covid” to highlight the challenges faced by black and brown communities, and share names of organizations that can help	Captura Group
4/29/2020	‘Phenomenally Asian’ Campaign Responds To Rising Discrimination During Coronavirus Pandemic	MSN	Supported by Asian-American celebrities, the Bay Area campaign’s proceeds will go toward empowering Asian American women and girls	Captura Group
4/29/2020	Lyft gives front-line workers free rides via black, Latino, Asian organizations during COVID-19	HR Dive	Lyft will give free ride credit to essential workers who are members of national organizations that promote economic opportunity to communities of color.	Captura Group
4/29/2020	Professional Dairy Producers of Wisconsin expands its weekly information to Hispanic industry members	Wisconsin Ag Connection	The group will provide a free Spanish version of its online programs, with timely information during COVID-19 featuring business, industry, and animal care and nutrition information	Captura Group
4/29/2020	Toyota aims COVID-19 message toward African Americans and Hispanics	MediaPost	Toyota’s PSA, #UsAgainstCOVID, targets African American and Hispanic communities with a message on how to avoid contracting COVID-19, and directs viewers to CDC’s website for prevention information and resources	Captura Group
4/29/2020	Resources for nonprofits during COVID-19 emergency	Hispanic Federation	The list of resources is designed to help CBOs serve their communities during the pandemic	Captura Group
4/28/2020	Multiculturals and the novel coronavirus: what marketers should consider going forward	C&R Research	The research paper features important trends specific to multiculturals: health; living and transportation conditions; language and cultural barriers; adoption of ethnic cuisines; challenges to African and Asian Americans; and more	Captura Group
4/28/2020	Asian American grant makers call on philanthropy to end violence and bias on the rise as coronavirus spreads	The Chronicle of Philanthropy	Individuals and foundations have stepped up with training and support to address specifically the needs if Asian American during COVID-19	Captura Group
4/28/2020	How Brands are Engaging U.S. Hispanics during the Covid-19 Pandemic	Captura Group via LinkedIn	Brands that proactively engage with the Hispanic community will emerge with stronger and better relationships, than those that do not	Captura Group
4/28/2020	NAACP offers list of coronavirus resources	NAACP	The list offers employment and health resources, response and advocacy, as well as links for small businesses and students	Captura Group
4/27/2020	Coronavirus pandemic reveals brands with effective Hispanic marketing	Camelo Communication	Brands with existing and integrated Hispanic strategies are demonstrating leadership in a time of crisis. For other brands, it’s not too late, and being “too busy” should not be an excuse.	Captura Group
4/27/2020	How to Save Black and Hispanic Lives in a Pandemic	New York Times	Providing faster access to care and increasing trust in government are some of the steps needed to save the lives of minorities	Captura Group
4/27/2020	Chicago Mayor announces plan to help minorities during COVID-19	WBBM	The city’s plan will focus on four pillars: education, prevention, testing and treatment, and Support services	Captura Group
4/24/2020	How the coronavirus is surfacing America’s deep-seated anti-Asian biases	Vox	With more than 1,110 physical attacks documented since late March, what Asian American are experiencing today is deeply rooted in the 1800s	Captura Group
4/24/2020	Latino teens: distance learning is a giant stressor amid coronavirus	Salud América!	Unequal internet access and economic family impact worry Latino teens about their ability to stay connected with their school work	Captura Group
4/24/2020	Telemundo Chairman, César Conde, talks about aid to small businesses	Noticias Telemundo	As owners of 1 in 4 small businesses, the Paycheck Protection Program will be vital to Latinos	Captura Group
4/23/2020	Self-care tips for Asian Americans dealing with racism amid coronavirus	HuffPost	Reaching out to friends, disconnecting from the headlines, putting safety first – these are some of the things therapists recommend for dealing with the mental and physical harassment	Captura Group
4/23/2020	HTN launches content and services to help Hispanics during COVID-19	Yahoo! Finance	Its Vida y Salud brand will help raise awareness to help keep families safe and informed during the pandemic	Captura Group
4/23/2020	Sending money home now a struggle for some Hispanic immigrants as jobs vanish	Tampa Bay Times	The economic impact of COVID-19 is hurting Hispanics in the U.S. and their families back home	Captura Group
4/23/2020	Job losses higher among people of color during coronavirus pandemic	NPR	One reason for the racial and ethnic gap is the industries that have been hit the hardest: hospitality, transportation, services and utilities	Captura Group
4/22/2020	Clark County leaders work hard to support minorities hit hard by coronavirus pandemic	KLAS Las Vegas	Southern Nevada Health District agencies and leaders are stepping up efforts to fund community health centers	Captura Group
4/22/2020	SBS launches Sunday program for businesses dealing with COVID-19	Inside Radio	“La Voz del Negocio Hispano” will provide guidance to small and medium sized businesses as they deal with the coronavirus pandemic	Captura Group
4/22/2020	Univision launches COVID-19 text messaging information service	Univision via LinkedIn	Anyone can sign up for the service by texting “Coronavirus” to 26262	Captura Group
4/22/2020	The power and pain of being Asian American during the coronavirus crisis	KCRW	Robert Scheer talks to Janet Yang about race-based harassment and the need to come together as a community during COVID-19	Captura Group
4/21/2020	Kaepernick’s Know Your Rights Camp launches COVID-19 relief fund	NewsOne	The fund will help fight food insecurity, provide shelter and distribute PPE to mitigate the spread of the coronavirus	Captura Group
4/21/2020	Activists help African American communities hit hardest by coronavirus	CBS News	In Chicago, African Americans account for more than 60% of the COVID-19 deaths, but only 30% of the population.	Captura Group
4/21/2020	Outreach efforts underway in Hall County as COVID-19 hits Latino population	Gainesville Times	Local government, faith and community organizations get the word out to Latinos on how to stay safe during pandemic	Captura Group
4/21/2020	Lyft partners with national organizations to support communities of color during COVID-19	Lyft	Reflecting inclusion as a core principle, Lyft will work leading national organizations to promote equity and economic opportunity for communities of color	Captura Group
4/21/2020	Marketers need to uplift Asian American consumers	Adweek	Asian representation needs to be a multi-pronged approach, in-depth, and authentic	Captura Group
4/21/2020	'The virus doesn't discriminate but governments do': Latinos disproportionately hit by coronavirus	The Guardian	COVID-19 kills Latinos at 3x the rate as whites in some areas	Captura Group
4/20/2020	Cárdenas Markets foundation establishes $250,000 coronavirus relief fund	Abasto	The foundation will help nonprofits serving vulnerable residents affected by the pandemic	Captura Group
4/20/2020	PSA shows the impact of COVID-19 on black Americans	Adweek	Powerful spot aims to get COVID-19 resources to African American community	Captura Group
4/20/2020	California is giving its own stimulus checks to undocumented immigrants	CNN	The state is stepping in where federal funds are not available for vulnerable residents	Captura Group
4/20/2020	Sesame Street’s COVID-19 message goes multilingual	Adweek	Messages for healthy habits during coronavirus created in 19 languages for children	Captura Group
4/17/2020	COVID-19 and racial disparities for African Americans and Hispanics	David Morse podcast	People of color are being affected in higher numbers than the general population due to various social risk factors	Captura Group
4/17/2020	SheaMoisture announces $1M to support minority-owned businesses and women entrepreneurs	USA Today	SheaMoisture will provide a relief fund to help women entrepreneurs and minority businesses affected by the coronavirus	Captura Group
4/17/2020	What does America look like under COVID-19?	Ipsos	Coronavirus impact and response by race, income and age in the U.S.	Captura Group
4/17/2020	USHCC technical assistance guide for Hispanic small businesses (pdf)	USHCC	Hispanic Chamber of Commerce provides resources and a technical assistance guide for minority-owned business to navigate the economic impact of COVID-19	Captura Group
4/17/2020	COVID-19 pandemic worsens food insecurity for Hispanics	Salud América!	Hispanic families relying on nutritional aid cannot buy online and struggle to get food through traditional means	Captura Group
4/17/2020	Cultural relevance in marketing now more important than ever	Media Post	The coronavirus pandemic highlights the need to be aware of cultural factors and language as marketers pivot their messaging	Captura Group
4/16/2020	LULAC Launches #AyudaEnEspañol Initiative To Provide Critical, COVID-19-Related Resources In Spanish	LULAC	Proactive campaign to get much needed Spanish language information on COVID-19 to US Hispanics	Captura Group
4/16/2020	The economic fallout of the coronavirus for people of color	Center for American Progress	People of color are overrepresented in low wage jobs and most vulnerable to layoffs	Captura Group
4/16/2020	How are Hispanics more exposed to COVID19?	Salud América!	How Hispanics are left out of testing, treatment and social distancing due to socio-economic conditions.	Captura Group
4/15/2020	How to help Asian American communities during the COVID-19 pandemic	NBC News	Resources pop up at various cities to support struggling Asian Americans	Captura Group
4/15/2020	Hispanics focusing on online advertising during the coronavirus crisis	Yahoo! Finance	As early adopters, Hispanics are actively paying more attention to online advertising, according to H Code	Captura Group
4/15/2020	COVID-19: Investing in black lives and livelihoods	McKinsey & Company	There is an immediate opportunity to protect black Americans and their communities from the worst effects of the COVID-19 crisis	Captura Group
4/15/2020	The Spanish 'Star-Spangled Banner' Is Being Used to Honor Hispanic Workers Fighting COVID-19	TIME	Video aims to pay tribute to the roughly 60 million Hispanic people in America and their work on the front lines of the crisis	Captura Group
4/13/2020	Coronavirus Case Growth Highest in Hispanic Communities	Enigma Forensics	COVID-19 statistics among Latinos in Illinois, in terms of confirmed cases	Enigma Forensics
4/11/2020	Covid-19 has inflamed racism against Asian-Americans. Here's how to fight back	CNN	Lisa Ling and Andrew Yang discuss how Asian Americans are now experiencing increased hate crimes	Captura Group
4/11/2020	How to Save Black and Hispanic Lives in a Pandemic	NY Times	Opinion piece that covers policy ideas for helping minorities adversely impacted Covid-19	Captura Group
4/10/2020	Multicultural Consumers Face Distinct Challenges During The COVID-19 Crisis	Forbes	Why multicultural Americans are more challenged by the Pandemic and how marketers can can react by Isaac Mizrahi	Captura Group
4/10/2020	COVID-19 Hispanic PR Resource	BODEN	List of stakeholders, tips and considerations for managing PR among Latinos and COVID-19.	Captura Group
4/10/2020	Poultry Worker’s Death Highlights Spread of Coronavirus in Meat Plants	NY Times	US food workers on the front lines to feed America are at risk.	Captuara Group
4/10/2020	Magic Johnson says beating coronavirus should include tackling racial disparities	CNN	African Americans are being hit hard by Coronavirus, opportunity to improve the inequalities that minorities have faced in the U.S.	Captura Group
4/9/2020	Univision Teams with Listos California on Pandemic PSA Campaign	Broadcasting & Cable	California partners with Univision on Spanish language PSA's urging Latinos to stay home.	Captura Group
4/8/2020	Mayors Move to Address Racial Disparity in Covid-19 Deaths	WSJ	Big city mayors are adopting measures to address racial disparities emerging in data this week on new coronavirus cases.	Captura Group
4/8/2020	The 2020 Pandemic: U.S. Hispanic Impact	LERMA/	An overview of the effects that COVID-19 is specifically having among Hispanics and other ethnic minority groups	LERMA/
4/7/2020	VOD From 2 Dozen Latino, A-A Networks, Free, For Now	Media Post	60% of Hispanics are now spending three to five more hours than usual watching streaming video	Captura Group
4/7/2020	2020 Hispanic Market Guide	Culture Marketing Council	Salient data underpinning importance of Hispanic consumer.	Captura Group
4/7/2020	Small U.S. businesses were already struggling. Then coronavirus hit	Reuters	Black and Hispanic entrepreneurs, lack traditional banking relationships, which could make it more difficult for them to receive financial assistance.	Captura Group
4/7/2020	Tasked with schoolwork help, many US parents lack English	AP	Challenges for Hispanic parents with limited English proficiency as they try and home school kids.	Captura Group
4/7/2020	Advertising in the Time of Coronavirus	Hispanic Ad	Great POV on why it is important, now more than ever, for brands to engage with multicultural audiences.	Captura Group
4/3/2020	Multicultural consumers are streaming content more than even as social distancing continues	Nielsen	Streaming consumption among Hispanics is growing as is content by and about Hispanics.	Captura Group
4/3/2020	In Brandon, Latino grocers hope sales recover soon from coronavirus downturn	Tampa Bay Times	Impact on Latino restaurants and how they are coping.	Captura Group
4/3/2020	Latinos: COVID-19 Disrupts Finances, Daily Life, Mental Health	Salud América!	Data on how COVID-19 is affecting Latinos, highlighting the impact on mental health, the need for reliable information in Spanish.	Captura Group
4/3/2020	U.S. Latinos among hardest hit by pay cuts, job losses due to coronavirus	PEW Research	Hispanics are more likely than Americans overall to say they or someone in their household has experienced a pay cut or lost their job.	Captura Group
4/2/2020	Farmworkers 'harvesting America's food supply' amid coronavirus pandemic fight for safety	NBC News	Farmworkers, many of who are Latino are deemed "essential" but lack protection.	Captura Group
4/1/2020	Women, Black, Hispanic, and Asian Americans are Least Likely to Have Positive Perception of Federal Response	Horowitz Research	Women, Black, Hispanic, and Asian Americans are Least Likely to Have Positive Perception of Federal Response.	Captura Group
3/31/2020	COVID-19 a Hispanic Perspective	Lopez Negrete	Insights and recommendations for brands on how to navigate COVID-19 with Hispanics.	Lopez Negrete
3/31/2020	Americans turn to technology during COVID-19 outbreak, say an outage would be a problem	PEW Research	Hispanic adults (49%) are more likely than white adults (34%) to report using social media to share coronavirus-related content.	Captura Group
3/31/2020	An initiative to boost local Latino restaurants during COVID-19 pandemic	AL DÍA	The Philadelphia Hispanic Chamber of Commerce is partnering with various local organizations to launch “Dine Latino,” promoting Latino restaurants.	Captura Group
3/30/2020	Coronavirus is newest threat to Latinos' census response, as groups pivot on outreach	NBC News	Risk of significant undercounting of Latino population due to Coronavirus.	Captura Group
3/30/2020	Most Americans Say Coronavirus Outbreak Has Impacted Their Lives	PEW Research	Hispanic adults (26%) are more likely than white (19%) and black (20%) adults to have used a food delivery service.	Captura Group
3/27/2020	The quinceañera is another casualty of coronavirus	LA Times	Impact on Latino cultural traditions.	Captura Group
3/24/2020	Hispanics more likely than Americans overall to see coronavirus as a major threat to health and finances	PEW Research	About 65% of Hispanic adults say the coronavirus outbreak is a major threat to the health of the U.S. population vs 47% of the general public.	Captura Group
3/24/2020	Latinos projected to bear economic brunt of coronavirus	The Hill	Coronavirus could hit Latinos harder because they are more likely employed in jobs where they cannot work remotely.	Captura Group
3/18/2020	Getting coronavirus updates in Spanish is mixed bag in U.S.	PBS	The lack of bilingual material on COVID-19 creates uneven access to information and services	Captura Group
3/11/2020	Coronavirus scare hinders Hispanic traditions	KRGV, Rio Valley Texas	Impact on Latino cultural traditions.	Captura Group
3/1/2020	COVID-19 Repot Brief	Think Now Research	Hispanic most concerned about impact of Coronavirus.	Captura Group

U.S. Hispanic / Multicultural Coronavirus Research and Insights

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