The 2023 World Baseball Classic was a huge success from an audience, engagement, and merchandising perspective. The tournament featured teams from across the world with the final between Japan and the U.S. drawing a peak of 6.5 million viewers (a…
Check out our 10 Favorite Companies at Expo West 2023 Expo West is a culinary paradise that showcases the best natural, organic, and healthy products in the food industry. This year, we were thrilled to discover a variety of Latino…
Captura Group is pleased to be recognized by the American Advertising Federation’s (AAF) Mosaic Awards for our Pop-Tarts Día de Muertos campaign as the winner of the best Integrated Creative Campaign category.
During the HMC’s Strategic Excellence Award webinar, Sandra Auren, Captura Director of Insights & Strategy shared the insights that served as the cornerstone for the campaign, the challenges & opportunities they faced, and how the teams were able to engage…
Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent AIMM member-exclusive Lunch & Learn.
Julie Bowerman & Chelsea Jenkins shared some of the milestones of Kellogg’s multicultural marketing journey to be named Hispanic Marketing Council's 2022 Marketer of the Year.
Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer. Brands and retailers may be missing out on cultural connections with the U.S. Hispanic audience by improperly focusing on a single holiday.
The audience that will tune in to Super Bowl LVI on February 13, 2022, will likely be the most diverse in years. Hispanic NFL fans have grown exponentially over the past decade, and there are a few reasons why this…
Understanding Latinos’ nuanced healthcare needs and challenges is essential when planning and executing successful in-culture marketing strategies. If you’re in the business of health, here are 6 healthcare insights to consider when marketing to Hispanics.
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.
