The Hispanic Market: In-Language and In-Culture Marketing
Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent AIMM member-exclusive Lunch & Learn.
HMC Marketer of the Year Fireside Chat
Julie Bowerman & Chelsea Jenkins shared some of the milestones of Kellogg’s multicultural marketing journey to be named Hispanic Marketing Council's 2022 Marketer of the Year.
Three Reasons Why Super Bowl LVI May Attract the Largest Hispanic Audience and Why Should You Care
The audience that will tune in to Super Bowl LVI on February 13, 2022, will likely be the most diverse in years. Hispanic NFL fans have grown exponentially over the past decade, and there are a few reasons why this…
Health & Wellness First
Understanding Latinos’ nuanced healthcare needs and challenges is essential when planning and executing successful in-culture marketing strategies. If you’re in the business of health, here are 6 healthcare insights to consider when marketing to Hispanics.
The Day of Reckoning is Coming for Hispanic Marketing
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.
Captura Group Recognized by Premier Marketing Organization
The Association of National Advertisers, with certifications from the National Minority Supplier Development Council & Women’s Business Enterprise National Council, recognizes us as a Minority & Women-Owned Business. With a team of diverse voices and leaders, we are able to…
Andreina Barroso Joins Captura Group as VP of Amplification
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s transformation CHICAGO, October 5, 2021 - Captura Group, a Hispanic and digital-first full-service agency obsessed with helping brands connect with and uplift minority communities, recently announced that…
Captura Group Teams Up with Pereira O’Dell for Zelle® Campaign
In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the category - by prioritizing an audience of digital-savvy 35-54 year old’s on the lookout for new technology to streamline their busy lives. We worked together to…
Latinos are Saving our National Pastime One Bat Flip at a Time
The growth of Latino fans and players have been key to the resurgence of baseball, but what’s really behind the increased popularity of the sport is culture. Latinos are making baseball more fun. For marketers looking to drive growth, learn…
Hispanic Digital Marketing Case Study: Consumer Packaged Goods
Captura Group partnered with La Vaquita to develop an insight-driven, culturally relevant campaign that tapped into the La Vaquita brand’s rich heritage to drive awareness and incremental in-store visitation. The brand was facing increased competition and turned to Captura Group…