The Association of National Advertisers, with certifications from the National Minority Supplier Development Council & Women’s Business Enterprise National Council, recognizes us as a Minority & Women-Owned Business. With a team of diverse voices and leaders, we are able to…
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s transformation CHICAGO, October 5, 2021 - Captura Group, a Hispanic and digital-first full-service agency obsessed with helping brands connect with and uplift minority communities, recently announced that…
In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the category - by prioritizing an audience of digital-savvy 35-54 year old’s on the lookout for new technology to streamline their busy lives. We worked together to…
The growth of Latino fans and players have been key to the resurgence of baseball, but what’s really behind the increased popularity of the sport is culture. Latinos are making baseball more fun. For marketers looking to drive growth, learn…
Captura Group partnered with La Vaquita to develop an insight-driven, culturally relevant campaign that tapped into the La Vaquita brand’s rich heritage to drive awareness and incremental in-store visitation. The brand was facing increased competition and turned to Captura Group…
As the U.S. begins to see the light at the end of the COVID tunnel, focus will turn towards the post COVID economy and how brands can drive growth. Smart marketers have discovered that investing in a digital-first approach, targeting…
The pandemic has thrown a curveball at the world, and we’ve all had to adapt our business and our lives to adjust to the new needs. Higher education institutions were some of the first to shift to virtual programming in…
Without a doubt, 2020 has been the most challenging year in recent history. The effects of the pandemic, the social unrest, and the political tension have put to test our resilience, empathy, ability to adapt, our mental and physical health,…
