With the 2022 holidays fast approaching, Americans are prioritizing travel and experiences at the expense of goods and services according to a recent CNBC piece. The relaxing of travel restrictions has opened a window of wanderlust as many have postponed…
My name is Mikaela Lombeyda. I am 22 years old and raised in the beautiful country of Ecuador. That puts me right in the heart of the highly coveted Generation Z cohort that will make up 27% of the entire…
Captura Group is pleased to be recognized by the American Advertising Federation’s (AAF) Mosaic Awards for our Pop-Tarts Día de Muertos campaign as the winner of the best Integrated Creative Campaign category.
During the HMC’s Strategic Excellence Award webinar, Sandra Auren, Captura Director of Insights & Strategy shared the insights that served as the cornerstone for the campaign, the challenges & opportunities they faced, and how the teams were able to engage…
As a Certified Minority & Women-Owned Business, Captura Group also strives to give back to minority communities and takes pride in opening doors for highly qualified diverse talent and partners. “A simple yet very effective way to support these diverse…
Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent AIMM member-exclusive Lunch & Learn.
Julie Bowerman & Chelsea Jenkins shared some of the milestones of Kellogg’s multicultural marketing journey to be named Hispanic Marketing Council's 2022 Marketer of the Year.
Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer. Brands and retailers may be missing out on cultural connections with the U.S. Hispanic audience by improperly focusing on a single holiday.
Captura Group is proud to announce a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts.
When it comes to booming markets such as Plant-based Food and Beverages, experience and familiarity with its burgeoning diverse segments can make or break a strategic marketing approach. Choosing the right partner, and building an understanding of the cultural factors…
