The pandemic has thrown a curveball at the world, and we’ve all had to adapt our business and our lives to adjust to the new needs. Higher education institutions were some of the first to shift to virtual programming in…
The pandemic has thrown a curveball at the world, and we’ve all had to adapt our business and our lives to adjust to the new needs. Higher education institutions were some of the first to shift to virtual programming in…
Without a doubt, 2020 has been the most challenging year in recent history. The effects of the pandemic, the social unrest, and the political tension have put to test our resilience, empathy, ability to adapt, our mental and physical health,…
Without a doubt, 2020 has been the most challenging year in recent history. The effects of the pandemic, the social unrest, and the political tension have put to test our resilience, empathy, ability to adapt, our mental and physical health,…
If your approach to Multicultural Marketing was to embark on a Total Market solution, it might be time to hit the reset button. Potentially misunderstood or wrongly applied, Total Market has become a framework that is far from helping marketers…
If your approach to Multicultural Marketing was to embark on a Total Market solution, it might be time to hit the reset button. Potentially misunderstood or wrongly applied, Total Market has become a framework that is far from helping marketers…
At Captura Group we’re proud of the work we’ve done for the past two decades helping our clients grow their business by creating and amplifying experiences that connect with U.S. Hispanics. That’s our passion and the fuel that will keep…
A few weeks ago we began a project to crowdsource, curate and aggregate U.S. Hispanic and multicultural Coronavirus research for the advertising community. Part of our intention was to surface multicultural insights to help brands develop strategies for what they…
With COVID-19 becoming our “new normal” we at Captura Group have been proactively working with our clients to understand the impact of this pandemic on U.S. Hispanics and other multicultural segments and most importantly what brands can “yes do” in…
By now we’re all clear that it’s not if or when we will feel the effects of the coronavirus: they are here and happening now. We also know that the effects go beyond health, and transcend to the economy, our…
