This year has been marked by unprecedented change in society, the economy, and the health of all Americans. In times like these marketing planning based on a high level of certainty has advantages. To that end here are 6 insights…
In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the category - by prioritizing an audience of digital-savvy 35-54 year old’s on the lookout for new technology to streamline their busy lives. We worked together to…
The growth of Latino fans and players have been key to the resurgence of baseball, but what’s really behind the increased popularity of the sport is culture. Latinos are making baseball more fun. For marketers looking to drive growth, learn…
Captura Group partnered with La Vaquita to develop an insight-driven, culturally relevant campaign that tapped into the La Vaquita brand’s rich heritage to drive awareness and incremental in-store visitation. The brand was facing increased competition and turned to Captura Group…
As the U.S. begins to see the light at the end of the COVID tunnel, focus will turn towards the post COVID economy and how brands can drive growth. Smart marketers have discovered that investing in a digital-first approach, targeting…
The pandemic has thrown a curveball at the world, and we’ve all had to adapt our business and our lives to adjust to the new needs. Higher education institutions were some of the first to shift to virtual programming in…
