The Day of Reckoning is Coming for Hispanic Marketing
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.
Elba Intriago Joins Captura Group as VP, Client Partnerships
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s evolution. Captura Group continues to solidify its leadership team by naming Elba Intriago as Vice President of Client Partnerships.
Why Brands Should Celebrate Hispanic Marketing Post-COVID
We are am raising a glass to good health, the future, and to the 20 year anniversary of Captura Group, a pioneering Hispanic and digital-first marketing agency.
Andreina Barroso Joins Captura Group as VP of Amplification
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s transformation CHICAGO, October 5, 2021 - Captura Group, a Hispanic and digital-first full-service agency obsessed with helping brands connect with and uplift minority communities, recently announced that…
Captura Group Teams Up with Pereira O’Dell for Zelle® Campaign
In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the category - by prioritizing an audience of digital-savvy 35-54 year old’s on the lookout for new technology to streamline their busy lives. We worked together to…
Jessica Cuevas Molina Joins Captura Group as Executive Creative Director
Highly Awarded Bilingual and Bicultural Digital Native Will Lead Agency Creative Capability at a Pivotal Time for the Marketing Industry
The Impact of Women on Captura Group
We celebrate the significant contributions of the women supporting Captura Group.
Some Thoughts On How to Navigate the COVID-19 Times
By now we’re all clear that it’s not if or when we will feel the effects of the coronavirus: they are here and happening now. We also know that the effects go beyond health, and transcend to the economy, our…
¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action
An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…
A new Hispanic segmentation model is here, know it!—Meet The Latinista
The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month we partnered with Culturati Research to share a new Hispanic segmentation model that…