The Portability of Culture: Technology & Segmentation


It was not long ago that marketers talked about the “Digital Divide” in describing how far behind Hispanics were in the online space. Today Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality.

Listen here as Mario X. Carrasco interviews Roberto Orci on this topic, the impact of culture in marketing, and what the ANA is doing through its Alliance for Multicultural & Inclusive Marketing to make marketing to all segments more effective.

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Molly is the marketing manager at Captura Group. An advocate for multicultural and inclusive marketing, Molly finds opportunities for Hispanic market growth, and partners brands with Captura Group's services to drive business acceleration.

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