Introducing Mexicorico.com, a New Bilingual Digital Platform
We’re proud to announce that we have partnered with the La Costeña and Jumex brands to launch Mexicorico.com, a new bilingual digital platform showcasing recipes and tips focused on the true essence of Mexican cuisine and food products. Targeting both U.S. Hispanic consumers and general market foodies, Mexicorico.com showcases traditional and contemporary Mexican recipes featuring La Costeña and Jumex products as well as relevant cooking tips, ideas, and inspiration.
We were happy to collaborate with Vilore Foods, the U.S. distributor of La Costeña and Jumex, on the strategic planning and digital execution of Mexicorico.com, including consumer insights, brand definition, responsive website design and development, social media strategy, and influencer and content marketing.
As more food companies realize that Hispanic consumers are critical for growth, many are turning to digital channels to educate Hispanic consumers about their products in order to drive brand awareness, affinity, and sales. As we noted in our last blog post, recent studies from Nielsen and Google indicate that food related searches among U.S. Hispanics are up 70% and the number one thing U.S. Hispanic women search for online are recipes.
Over the past months, we’ve worked with Vilore Foods on creating a holistic digital initiative that is focused on the true essence of Mexican culinary arts and food products from a contemporary lifestyle perspective. The new site builds upon a scalable user experience and bilingual content strategy to focus on recipes and brand integration. Also, in our increasingly mobile world and on the heels of Google’s major mobile push, a responsive site was a must. We added social capabilities to the site, to capture engagements like comments, shares, pins, and ratings. Finally, we developed a plan to amplify the platform through paid, owned and earned media channels including paid search, Facebook, native advertising in addition to content and influencer marketing.
The Vilore Foods Marketing Department said this about the project: “Our approach with Mexicorico.com is to educate consumers about genuine Mexican cuisine and inspire them through recipes and tips. We are proud to have created a comprehensive, bilingual digital communication platform that is scalable and adaptable to the evolving Mexican food and beverage landscape for consumers and retail customers alike.”
This was a fun launch for our team, and we’re excited to see where Mexicorico.com goes.