Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers (ANA) in Miami, FL. Over the many years I’ve attended this conference, it’s been a pleasure to see how…
Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers (ANA) in Miami, FL. Over the many years I’ve attended this conference, it’s been a pleasure to see how…
An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…
An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams. Culture has the same…
U.S. Hispanic Market Expert to Expand Agency’s Strategic Capabilities and Offering Captura Group, a leading agency that brings together strategic business expertise and marketing creativity to help brands grow in a digital and multicultural world, is pleased to announce that…
U.S. Hispanic Market Expert to Expand Agency’s Strategic Capabilities and Offering Captura Group, a leading agency that brings together strategic business expertise and marketing creativity to help brands grow in a digital and multicultural world, is pleased to announce that…
Yes, the Pew Research Center recently reported that the use of Spanish has declined among Latinos in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos in…
