We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. or consumers in other countries.…
Hispanic Heritage Month is around the corner and with it comes an influx of brands trying to connect to the ever-growing, digitally-savvy, and purchasing powerhouse: the Hispanic community. It’s always refreshing to see brands celebrating Hispanics. Some brands are well…
According to the Affordable Care Act tracking survey, the uninsured rates for Latinos dropped from a high of 36 percent pre-ACA to a low of 29 percent in the first quarter of 2016. But in comparison, non-Hispanics have fallen from…
If you’re a credit union you’re probably winning with Hispanics already, but could you be losing as well? Whether it’s attracting the almost half of unbanked/underbanked Hispanics or those who may be using other traditional financial services already, credit unions…
