Captura Group
  • About
  • Capabilities
  • Work
  • Insights and Ideas
  • Contact Us

Yearly Archives: 2017

Home Work With Us 2017

In 2018 go deep with the U.S. Hispanic consumer

  • December 12, 2017

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S.…

Read More→

In 2018 go deep with the U.S. Hispanic consumer

  • December 12, 2017
  • Veronica Zamora
In 2018 go deep with the U.S. Hispanic consumer

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S.…

Read More→

How the Russians Will Bring Multicultural Marketing to Light

  • November 30, 2017
  • Lee Vann
How the Russians Will Bring Multicultural Marketing to Light

I got your attention, I know, but it’s true – the Russians have elevated multicultural advertising, albeit inadvertently. Let me tell you how. As you probably know, the Russians are accused of attempting to influence the 2016 U.S. presidential elections.…

Read More→

A new Hispanic segmentation model is here, know it!—Meet theAmeri-Fans

  • November 30, 2017
  • Veronica Zamora

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month, we partnered with Culturati Research to share a new Hispanic segmentation model that will help…

Read More→

A new Hispanic segmentation model is here, know it!—Meet the Savvy Blenders

  • November 30, 2017
  • Veronica Zamora

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month, we partnered with Culturati Research to share a new Hispanic segmentation model that will help…

Read More→

A new Hispanic segmentation model is here, know it!—Meet the Heritage Keeper

  • November 30, 2017
  • Veronica Zamora

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month we partnered with Culturati Research to share a new Hispanic segmentation model that will help you…

Read More→

A new Hispanic segmentation model is here, know it!—Meet The Latinista

  • November 30, 2017
  • Veronica Zamora

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month we partnered with Culturati Research to share a new Hispanic segmentation model that…

Read More→

Are you authentically connecting with U.S. Hispanics, or are you Hispandering?

  • November 15, 2017
  • admin
Are you authentically connecting with U.S. Hispanics, or are you Hispandering?

The difference between connecting and pandering to your Hispanic consumer is a fine line. When you reach out to Hispanics solely for your needs and with little authenticity (soccer balls and Mariachis everywhere!), you’re pandering. When you reach out to…

Read More→

A new Hispanic segmentation model is here, know it!—Meet the Ameri-Fans

  • October 12, 2017

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month, we partnered with Culturati Research to share a new Hispanic segmentation model that will help…

Read More→

A new Hispanic segmentation model is here, know it!—Meet the Savvy Blenders

  • October 10, 2017

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month, we partnered with Culturati Research to share a new Hispanic segmentation model that will help…

Read More→
Older Posts →
Blog
  • Why OLIPOP’s Next Innovation Should Be Inspired by Aguas Frescas Why OLIPOP’s Next Innovation Should Be Inspired by Aguas Frescas
  • Seven Reasons Siete Family Foods is Winning Seven Reasons Siete Family Foods is Winning
  • Beyond Outward Appearance: How Top Activewear Brands Connect Through Culture Beyond Outward Appearance: How Top Activewear Brands Connect Through Culture
  • Engaging Consumers and Making a Difference Engaging Consumers and Making a Difference
  • A Cereal That Hispanics have Been Wishing For A Cereal That Hispanics have Been Wishing For
Categories
  • Captura Group Team (11)
  • Hispanic Insights (18)
  • Hispanic Media Trends (3)
  • Hispanic Mobile (14)
  • Hispanic Online Marketing (136)
  • News (20)
  • Our Articles (154)
  • Support Latino Business (3)
  • Uncategorized (8)
Archives
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • September 2022
  • August 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • November 2018
  • September 2018
  • August 2018
  • July 2018
  • April 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015

Captura Group is a Hispanic Digital Agency with full- service bilingual capabilities.

  • About
  • Capabilities
  • Work
  • Hispanic Digital Insights and Ideas
  • Contact Us
  • Copyright © 2001 - 2023 Captura Group
  • info@capturagroup.com
  • 619.681.1856
  • 408 Nutmeg St. San Diego, CA 92103
  • Let's Connect