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Yearly Archives: 2015

Home Work With Us 2015

Using Content Marketing to Connect with Latina Moms

  • February 12, 2015
  • Lee Vann

With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them. Latina moms…

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Analyze Your Web Presence to Identify Growth Opportunities with Online U.S. Hispanics

  • January 30, 2015
  • Insights Team

In this two-part series, we explore three critical assessments brands can perform to determine where opportunity lies for growth with a Hispanic audience. Part 1, covering Competitive Analysis, can be found here. Read on for Part 2, covering brand-owned Website…

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Using Competitive Analysis to Identify Brand Growth Opportunities with Online U.S. Hispanics

  • January 27, 2015
  • Insights Team

In this two-part series, we explore three critical assessments brands can perform to determine where opportunity lies for growth with a Hispanic audience. Read on for Part 1, covering competitive analysis. More and more, brands are realizing that the U.S.…

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A Brand as a Top Content Provider to Hispanics? Portada Says “Sí” to Días Grandiosos con Kellogg’s

  • January 27, 2015
  • Lee Vann

In a sign of how much our industry is evolving, a brand — not a media company— has won the prestigious Portada Award as a Top Content Provider to Hispanic Audiences. When I founded Captura Group in 2001, I saw…

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Why English AND Spanish are the Official Languages of the Internet for Hispanics

  • January 27, 2015
  • Lee Vann

The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for…

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Lessons Learned from Hispanic Heritage Month 2014

  • January 27, 2015
  • Lee Vann

Another Hispanic Heritage Month has come and gone. For brands, this time of year represents an opportunity to connect with the U.S. Hispanic market and influence the consumer behavior of a rapidly growing segment of the population. It’s no secret…

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Meet Our Team: Anita, Hispanic Diversity Advocate

  • January 27, 2015
  • Lee Vann

Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. According to 2013…

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Hispanic Journalists Give Brands a Content Marketing Edge

  • January 27, 2015
  • Lee Vann

Setting up an effective content marketing team means staffing up with people with interdisciplinary skill sets, talents and backgrounds. While this is true for most marketing programs, it’s especially true when creating content for Latinos. The Hispanic market, after all,…

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5 Predictions for Hispanic Online Marketing in 2015

  • January 27, 2015
  • Lee Vann

This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to…

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Hispanic Online Marketing: 2014 In Review

  • January 27, 2015
  • Lee Vann

As we approach the end of 2014, it is always a good time to reflect on what transpired through the year, analyze what happened, and apply that analysis to the future. Overall, it was a great year for Hispanic online…

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