With over 150 million daily users, Snapchat has raced passed Twitter and along the way caught the attention – and dollars – of brands looking to interact with its highly engaged, young audience. As a Hispanic advertising agency, we have…
Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…
Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was…
