Framed within the thought-provoking adage “Language Communicates, but Culture Connects”, below are 5 Principles to Build Best-in-Class Hispanic Advertising Campaigns. This guide provides an insightful look at the importance of Spanish-language brand communications. We explore the many ways cultural nuance and insights drive results and offer a framework to incorporate these fundamental cultural insights. Use this to guide a marketing…
10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest in Hispanic marketing, reap the positive results, and be a hero.
Totaling more than 50 million individuals, Hispanics are the largest minority in the United States and have reached a critical mass online. As the fastest growing segment of the online population, the Hispanic online market has emerged as one of the most attractive and lucrative customer segments on the Internet. Online Hispanics are young and affluent and over index in…
Smart marketers know the best way to reach consumers is by creating experiences and content that people actually want to consume. Enter content marketing, the art of creating content that is close to your consumer, your brand and your business goals —and delivered to the right audiences through the right channels. Captura Group's essential guide for content marketing explores the basic rules of using content marketing to…
