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Best-In-Class: Pop-Tarts Día de Muertos Impact and Innovation

  • September 1, 2022
  • Alvaro Arroyo
Best-In-Class: Pop-Tarts Día de Muertos Impact and Innovation

During the HMC’s Strategic Excellence Award webinar, Sandra Auren, Captura Director of Insights & Strategy shared the insights that served as the cornerstone for the campaign, the challenges & opportunities they faced, and how the teams were able to engage…

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