Ideas for Hispanic Digital Success

Why marketing to U.S. Hispanics is like the offside rule in soccer

Some rules in soccer, as in other sports, are based on absolutes: if the ball…

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Captura Group hires Jennifer L. Woods as Managing Director

Captura Group hires Jennifer L. Woods as Managing Director

U.S. Hispanic Market Expert to Expand Agency’s Strategic Capabilities and Offering Captura Group, a leading…

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The Truth About Marketing to Spanish Speakers

Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish…

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The Truth About Marketing to Spanish Speakers

The Truth About Marketing to Spanish Speakers

Yes, the Pew Research Center recently reported that the use of Spanish has declined among…

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Hispanic Purchasing Power Packs a Punch at the Grocery Store

The purchasing power of the estimated 57 million Hispanics in the United States has soared…

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Hispanic Purchasing Power Packs a Punch at the Grocery Store

Hispanic Purchasing Power Packs a Punch at the Grocery Store

The purchasing power of the estimated 57 million Hispanics in the United States has soared…

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