Andreina Barroso Joins Captura Group as VP of Amplification
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s transformation CHICAGO,…
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6 Sure Fire Multicultural Insights to Optimize 2022 Marketing Planning
This year has been marked by unprecedented change in society, the economy, and the health…
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Captura Group Teams Up with Pereira O’Dell for Zelle® Campaign
In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the…
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Latinos are Saving our National Pastime One Bat Flip at a Time
The growth of Latino fans and players have been key to the resurgence of baseball,…
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Hispanic Digital Marketing Case Study: Consumer Packaged Goods
Captura Group partnered with La Vaquita to develop an insight-driven, culturally relevant campaign that tapped…
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U.S. Hispanics Will Reboot the Post-COVID Economy
As the U.S. begins to see the light at the end of the COVID tunnel,…
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