Why marketing to U.S. Hispanics is like the offside rule in soccer
Some rules in soccer, as in other sports, are based on absolutes: if the ball…
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Captura Group hires Jennifer L. Woods as Managing Director
U.S. Hispanic Market Expert to Expand Agency’s Strategic Capabilities and Offering Captura Group, a leading…
Read more →The Truth About Marketing to Spanish Speakers
Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish…
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The Truth About Marketing to Spanish Speakers
Yes, the Pew Research Center recently reported that the use of Spanish has declined among…
Read more →Hispanic Purchasing Power Packs a Punch at the Grocery Store
The purchasing power of the estimated 57 million Hispanics in the United States has soared…
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Hispanic Purchasing Power Packs a Punch at the Grocery Store
The purchasing power of the estimated 57 million Hispanics in the United States has soared…
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