For anyone who uses Hispanic visuals as part of their content and creative efforts, finding Hispanic stock images in popular stock photo banks is both easy and hard. Easy, because a single search for “Hispanics” or “Latinos” returns from 100,000…
For U.S. Hispanics, there’s more to Easter than bunnies and colored eggs. In 2013 Nielsen reported that 47% of Hispanics considered the holiday a “Main Hispanic Celebration.” Like Día de los Muertos, Easter is rooted in religious beliefs (55% of…
Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to “empower people to express themselves, live in the moment, learn about the world and have fun together.” Flush with…
A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention – there are 20 million Hispanic pet owners in the U.S.! This fact really put the magnitude of the Hispanic…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
We are passionate about the Spanish language. Being a Hispanic digital agency, it’s in our DNA. On this blog, we’ve talked about the importance of nuance, the benefit of a dual language strategy, and even when to use Spanglish to…
This week I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic Advertising Agency over 15 years ago, the opportunity to serve on AHAA’s board is a huge aha…
