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How the Russians Will Bring Multicultural Marketing to Light

How the Russians Will Bring Multicultural Marketing to Light
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  • November 30, 2017
  • Lee Vann

I got your attention, I know, but it’s true – the Russians have elevated multicultural advertising, albeit inadvertently. Let me tell you how. As you probably know, the Russians are accused of attempting to influence the 2016 U.S. presidential elections. It has come to light that one of the tactics they used was advertisements on social networks, including Facebook, that intended to “amplify racial and social divisions in our country”. Ironically, the Russians have actually helped amplify the powerful diversity and inclusiveness in America and along the way elevated multicultural marketing. I applaud Facebook’s reaction to the Russian attempt to[…] Read more

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