Year in Review: Is 2015 the best year yet for Hispanic digital marketing?
With the holidays around the corner and 2015 coming to a close, I took some…
Read more →
Valuable Lessons From Día de los Muertos Ad Campaigns
Día de los Muertos, or Day of the Dead, is quickly becoming one of the…
Read more →
3 Hispanic Heritage 2015 Campaigns That Got It Right
Hispanic Heritage Month is a festive time period that gives brands the opportunity to…
Read more →
3 Critical Tactics for Succeeding on Facebook
You don’t have to wait until the end of the year to see what’s worked…
Read more →
Facebook Gives Brands 2 Million More Reasons to Target Hispanics
In November 2013, Facebook announced the launch of their Hispanic segment to allow brands to…
Read more →
5 Reasons Marketers Must Target U.S. Hispanics on Mobile
In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then,…
Read more →