Ideas for Hispanic Digital Success

Andreina Barroso Joins Captura Group as VP of Amplification

Andreina Barroso Joins Captura Group as VP of Amplification

Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s transformation CHICAGO,…

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6 Sure Fire Multicultural Insights to Optimize 2022 Marketing Planning

6 Sure Fire Multicultural Insights to Optimize 2022 Marketing Planning

This year has been marked by unprecedented change in society, the economy, and the health…

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Captura Group Teams Up with Pereira O’Dell for Zelle® Campaign

Captura Group Teams Up with Pereira O’Dell for Zelle® Campaign

In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the…

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Latinos are Saving our National Pastime One Bat Flip at a Time

Latinos are Saving our National Pastime One Bat Flip at a Time

The growth of Latino fans and players have been key to the resurgence of baseball,…

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Hispanic Digital Marketing Case Study: Consumer Packaged Goods

Hispanic Digital Marketing Case Study: Consumer Packaged Goods

Captura Group partnered with La Vaquita to develop an insight-driven, culturally relevant campaign that tapped…

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U.S. Hispanics Will Reboot the Post-COVID Economy

As the U.S. begins to see the light at the end of the COVID tunnel,…

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