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Captura Group is pleased to announce that company founder Lee Vann will be leading a hands on, interactive workshop and presenting a case study at the upcoming IQPC US Hispanic Marketing conference in San Diego on September 25-28. The workshop, Discovering Strategies and Tactics for Success in the Hispanic Online Market, will be held from 5:45 - 8:45 pm on Monday, September 25, 2006. Workshop participants will:

1.
Obtain an overview of the Hispanic online market, including demographics and psychographics to better understand this growing audience
2.
Observe Hispanic onilne best practices and strategies companies have utilized in the Hispanic online market and the ROI associated with each through case study examples
3.
Understand the technical and operational considerations when developing Hispanic online initiatives

In addition, Captura Group will be presenting a Hispanic online marketing case study, Utilizing The Internet As An Effective Retail Marketing Tool in the US Hispanic Market, in conjunction with our client Todofut.com. The case study will be presented on Tuesday, September 26th at 3:30 pm.

Visit the conference website or download the US Hispanic Marketing 2006 agenda. If you are interested in attending, please contact us as we can arrange a discounted rate.

 

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