Captura Group’s Hispanic online services combine the best practices of user-centered interactive marketing with the principles of Hispanic in-language and in-culture communications. Our services range from Hispanic online research and strategy to Hispanic online program development and management but have one thing in common: measurable results that make a different to out client’s business and their customers.
Hispanic Online Research and Strategy Development
- Qualitative Hispanic user research including focus groups, ethnographies and one on one interviews
- Quantitative Hispanic user research including online surveys
- Internal, competitive, and Hispanic online market assessments
- Hispanic usability testing
- Hispanic customer segmentation & profiling
- Hispanic online strategy and user experience development
Hispanic Online Program Development and Management
- Hispanic website design and development, including CMS integration
- Culturally relevant Spanish and English copywriting
- Spanish content translation and localization
- Hispanic website maintenance
Hispanic Online Marketing
- Hispanic online media planning and buying
- Hispanic media partnership execution
- Hispanic search engine marketing (SEO and PPC)
- Hispanic social marketing
- Hispanic creative development and ad serving
Interested in learning more about the Hispanic online market? Read Captura Group's Hispanic online marketing blog or contact us for more information.
