Recognized in 2005 by the Interactive
Advertising Bureau (IAB) as a pioneer and a leading force
in the Hispanic online marketing industry, Lee Vann's career
highlights
include launching the Hispanic division of a publicly-traded internet
advertising company and most recently founding Captura Group,
a
leading interactive services firm specializing in Hispanic online
solutions and web services.
In 1999, Lee founded Captura Group with a vision for providing interactive
solutions that generate a quantifiable return on investment. Lee
spearheads Captura Group’s online strategy development practice,
providing specific expertise in the areas of Hispanic in-language
and in-culture research and strategy. With Lee’s strategic
vision and unwavering passion, he leads Captura Group’s research,
strategy, and marketing teams to concept, plan, and execute integrated
online marketing programs that address the client’s critical
business issues while delivering a valuable user experience and generating
quantifiable results. At Captura Group, Lee has led Hispanic interactive
initiatives for companies such as Ford Motor Company, Philip Morris
USA, Pfizer, Wells Fargo Home Mortgage, Sears, Roebuck and Company,
Fox Home Entertainment, Red Lobster, and Xoom.com.
Prior to founding Captura Group, Lee launched L90 Latino, the Hispanic division
of the publicly-traded Internet advertising company L90. As the VP of L90 Latino,
Lee developed and implemented US Hispanic online marketing initiatives for
companies such as Nike, McDonalds, Disney, AT&T Wireless, Verizon, Epson,
and Mitsubishi. Prior to L90, Lee lived in Madrid, Spain and was the Country
Manager for Quidel Corporation, a US-based medical diagnostics company.
Lee holds a B.A. in Economics from the University of California
Berkeley and a M.B.A. from the University of Southern California
with a concentration E-Commerce. Lee is bi-cultural and bilingual
and was born in Mexico City and speaks both English and Spanish fluently.
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