Totaling more than 40 million individuals, Hispanics are the largest minority in the United States and have reached a critical mass online. As the fastest growing segment of the online population, the Hispanic online market has emerged as one of the most attractive and lucrative customer segments on the Internet. Online Hispanics are young, affluent, and responsive to targeted online experiences that appeal to their language needs and cultural predispositions. The US Hispanic market online represents an attractive opportunity for companies looking to grow market share and increase revenue. Totaling nearly 16 million individuals in 2006, the US Hispanic online market has reached critical mass and continues to grow at explosive levels yet remains a relatively untapped segment of both the online population and as well as the aggregate Hispanic market.

The Internet has become central in the lives of millions of Hispanics and has emerged as a viable medium for companies to connect with this lucrative segment of the US population in a cost-effective, quantifiable, and interactive manner.

The Hispanic online market has:

·	Achieved critical mass: 16.3 million in February, 2007¹
·	Sustained strong growth: More than 1.6 million new Hispanic users came online between Februar 2006 and February 2007¹.
·	Been classified as an “upscale, mass market”: Online Hispanics are more affluent, more educated, and more acculturated than the aggregate Hispanic population².

Online Hispanics are:

·	In their main household formation years: 56% are between 18 – 34 years old².
·	Affluent and have buying potential: 60% earn more than $40,000 and 68% have credit cards².
·	Relatively inexperienced Internet users: 14% started going online in the last six months while only 37% have been online for 5 or more years².
·	Accessing the Internet for education, empowerment, communication and entertainment: A valuable Hispanic online user experience must deliver on these primary user needs.
·	More likely to prefer English and use English-language sites: However, language preferences of online Hispanics are changing as less acculturated, Spanish-dominant and bilingual Hispanics come online¹.

Interested in learning more about the Hispanic online market and their demand for your products or services? Read Captura Group's article "Hispanic Online Market Overview" or contact us for more information about the Hispanic online market opportunity.