Will Snapchat kill Spanish-language TV?

Will Snapchat kill Spanish-language TV?

Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to “empower people to express themselves, live in the moment, learn about the world and have fun together.” Flush with…

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How To Target Hispanic Pet Owners

How To Target Hispanic Pet Owners

A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention – there are 20 million Hispanic pet owners in the U.S.! This fact really put the magnitude of the Hispanic…

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My AHAA Hispanic Marketing Moment

My AHAA Hispanic Marketing Moment

This week I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic Advertising Agency over 15 years ago, the opportunity to serve on AHAA’s board is a huge aha…

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Hispanic Digital Predictions for 2017

Hispanic Digital Predictions for 2017

Another year is coming to a close, and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to…

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