Organization:
TodoFut.com

URL:
www.todofut.com

Background:
TodoFut.com is the leading online retailer of soccer merchandise among US Hispanics. The site is available in both English and Spanish and carries over 1,000 SKU’s including soccer jerseys, hats, and equipment from teams throughout Latin American and beyond.

Critical Needs:

•	Develop an integrated Hispanic online marketing program to increase traffic and drive profitable sales
•	Create revenue-sharing partnerships with Hispanic portals and other affiliates
•	Drive customer retention and loyalty

Solutions:

•	Created a direct response driven online advertising program for Hispanic online customer acquisition
•	Developed and manage an ongoing Hispanic search engine marketing program, including organic SEO and PPC advertising
•	Manage partnership with Hispanic portals, Univision.com and Yahoo!/Telemundo
•	Developed a loyalty soccer scores program with ElMarcador.com to provide bi-weekly soccer scores with product placement
•	Manage email newsletter communications to existing customers

Learn More:

•	Visit TodoFut.com
•	See TodoFut.com on Univision.com