Organization:
Darden Restaurants / Olive Garden

URL:
www.olivegardenespanol.com

Background:
Darden Restaurants is the largest casual dining restaurant company in the world and operates Red Lobster and Olive Garden restaurants in North America. Focused on delighting every guest with a genuine Italian dining experience in its more than 500 Olive Garden restaurants in North America, Olive Garden is a very popular family dining destination within the Hispanic community.

Critical Needs:

•	Develop a Hispanic interactive strategy that provides value to Hispanic online stakeholders and achieves Olive Gardens business objectives
•	Create a Hispanic in-language and in-culture online user experience that is comparable to existing Olive Garden English website, yet unique for the Hispanic market
•	Develop Spanish website content to reflect the Olive Garden brand and appeal to all Hispanics, regardless of country of origin

Solutions:

•	Conducted stakeholder interviews and secondary research market assessment to develop Hispanic online user experience
•	Developed culturally and linguistically relevant Spanish content from existing English assets
•	Created design for Hispanic website that resonates with the target audience and is complementary to English site
•	Developed website within TeamSite, including content migration
•	Provide ongoing content updates and evolution recommendations

Learn More:

•	Visit Olive Garden’s Spanish website
•	Read press release about Olive Garden’s Spanish website