Organization:
PayPal
URL:
Background:
PayPal is the safer, easier way to pay and get paid online and has quickly become a global leader in online payment solutions with more than 164 million accounts worldwide. Available in 190 markets and 17 currencies around the world, PayPal enables global ecommerce by making payments possible across different locations, currencies, and languages.
Critical Needs:
- Drive awareness and educate US Hispanic and Mexican online users about PayPal as an option for making payments online
- Generate new personal and merchant account sign ups among online US Hispanics and Mexicans
- Enhance Spanish language user experience by adapting website content and imagery
- Obtain actionable insights into the online payment needs of US Hispanic and Mexican users
Solutions:
- Planned, bought and optimized online media campaign including search and display advertising
- Developed culturally relevant, Spanish language rich media banners
- Performed linguistic and cultural analysis of PayPal’s Spanish website and implemented recommended changes
- Conducted primary user research with Mexican online merchants
