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| Organization:
ILUMINA Mortgage, a joint venture between Wells Fargo Home Mortgage
and the Hispanic National Mortgage Association (HNMA)
URL:
www.iluminamortgage.com
www.hnma.com
Background:
ILUMINA Mortgage is a joint venture between Wells Fargo Home
Mortgage and the Hispanic National Mortgage Association with
the mission of addressing the unmet needs of Hispanics with
a differentiated approach to mortgage lending. ILUMINA combines
the mortgage experience, industrial strength, infrastructure
and reputation of Wells Fargo Bank, N.A with the cultural
understanding, community credibility, commitment and Hispanic
strategies of HNMA.
Critical Needs:
• |
Develop a Hispanic online
strategy for ILUMINA Mortgage, that reflects its Hispanic-centric
approach |
• |
Create a visual identity for ILUMINA Mortgage online
that reflects the brand’s essence |
• |
Create culturally-relevant website content in Spanish
and English |
Solutions:
•
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Developed a phased Hispanic
online approach for ILUMINA Mortgage with key milestones |
•
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Created a Phase I informational website to introduce
prospective Hispanic customers and business partners to
ILUMINA Mortgage |
•
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Created content in Spanish and English, for a bilingual
website experience with bidirectional toggle functionality |
Learn More:
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