Organization:
ILUMINA Mortgage, a joint venture between Wells Fargo Home Mortgage and the Hispanic National Mortgage Association (HNMA)

URL:
www.iluminamortgage.com
www.hnma.com

Background:
ILUMINA Mortgage is a joint venture between Wells Fargo Home Mortgage and the Hispanic National Mortgage Association with the mission of addressing the unmet needs of Hispanics with a differentiated approach to mortgage lending. ILUMINA combines the mortgage experience, industrial strength, infrastructure and reputation of Wells Fargo Bank, N.A with the cultural understanding, community credibility, commitment and Hispanic strategies of HNMA.

Critical Needs:

•	Develop a Hispanic online strategy for ILUMINA Mortgage, that reflects its Hispanic-centric approach
•	Create a visual identity for ILUMINA Mortgage online that reflects the brand’s essence
•	Create culturally-relevant website content in Spanish and English

Solutions:

•	Developed a phased Hispanic online approach for ILUMINA Mortgage with key milestones
•	Created a Phase I informational website to introduce prospective Hispanic customers and business partners to ILUMINA Mortgage
•	Created content in Spanish and English, for a bilingual website experience with bidirectional toggle functionality

Learn More:

•	Visit ILUMINA Mortgage online
•	Visit Hispanic National Mortgage Association’s website (also developed by Captura Group)