Organization:
GobiernoUSA.gov - the official portal of the US Government in Spanish (formerly called FirstGov en español)

URL:
www.gobiernousa.gov

Background:
The US Federal Government’s official web portal in Spanish, GobiernoUSA.gov was launched in 2003 in response to the growing number of online Hispanics. Originally called, FirstGov en español, GobiernoUSA.gov is part of General Services Administration Office of Citizen Services and Communication and provides Spanish speakers with access to official government information and services in Spanish.

Critical Needs:
The US Government challenged Captura Group to:

•	Understand the needs of its Hispanic users and other stakeholders to inform the redesign of GobiernoUSA.gov
•	Create new visual identity that is both consistent with the English version, USA.gov, yet addresses the unique needs of the Hispanic audience
•	Assess preference and performance of proposed designs amongst Hispanic target audience
•	Reorganize website content to be more useful and usable
•	Increase website awareness and usage

Solutions:
In conjunction with its partner, Aquilent, Captura Group:

•	Conducted internal research and analysis and developed Hispanic user personas to define stakeholder and user needs
•	Conducted 3 rounds of iterative usability testing to assess quantitative performance metrics and determine qualitative Hispanic user preferences
•	Developed wireframes and original designs for GobiernoUSA.gov that reflect the unique needs of its target audience and remain consistent with the English site, USA.gov
•	Implemented new templates into the content management system, developed new Spanish taxonomy, reorganized website content and conducted site QA
•	Created and executed integrated Hispanic online outreach plan to increase awareness and usage, including content syndication partnership with Univision.com

Learn More:

•	Visit GobiernoUSA.gov
•	See partnership with Univision.com and read press release
•	Read article about e-government in Spanish