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Monthly Archives: November 2017

Home 2017 November

How the Russians Will Bring Multicultural Marketing to Light

  • November 30, 2017
  • Lee Vann
How the Russians Will Bring Multicultural Marketing to Light

I got your attention, I know, but it’s true – the Russians have elevated multicultural advertising, albeit inadvertently. Let me tell you how. As you probably know, the Russians are accused of attempting to influence the 2016 U.S. presidential elections.…

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A new Hispanic segmentation model is here, know it!—Meet theAmeri-Fans

  • November 30, 2017
  • Veronica Zamora

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month, we partnered with Culturati Research to share a new Hispanic segmentation model that will help…

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A new Hispanic segmentation model is here, know it!—Meet the Savvy Blenders

  • November 30, 2017
  • Veronica Zamora

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month, we partnered with Culturati Research to share a new Hispanic segmentation model that will help…

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A new Hispanic segmentation model is here, know it!—Meet the Heritage Keeper

  • November 30, 2017
  • Veronica Zamora

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month we partnered with Culturati Research to share a new Hispanic segmentation model that will help you…

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A new Hispanic segmentation model is here, know it!—Meet The Latinista

  • November 30, 2017
  • Veronica Zamora

The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors.  In celebration of Hispanic Heritage Month we partnered with Culturati Research to share a new Hispanic segmentation model that…

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Are you authentically connecting with U.S. Hispanics, or are you Hispandering?

  • November 15, 2017
  • admin
Are you authentically connecting with U.S. Hispanics, or are you Hispandering?

The difference between connecting and pandering to your Hispanic consumer is a fine line. When you reach out to Hispanics solely for your needs and with little authenticity (soccer balls and Mariachis everywhere!), you’re pandering. When you reach out to…

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