Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
With brands executing more and more Hispanic content marketing campaigns, it is imperative to get qualified eyeballs on that branded content. Savvy content marketers employ a variety of digital tactics to promote their content including organic search, paid search, social…
Earlier this month, I was honored to lead the first ever Hispanic panel at the 11th Annual San Diego Interactive Day, right in my hometown. As I thought about my experience, I realized that the digital conference was a perfect…
If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it. Recently,…
Despite the rise of social media, content marketing, mobile marketing and other digital marketing tactics, SEO is still critical. In fact, a study published in Search Engine Land found that 51% of all visitors to both B2B and B2C websites…
For awhile now, we’ve been championing the importance of a dual-language strategy for targeting U.S. Hispanics. However, there is a third “language” that U.S. Hispanics connect with and marketers often overlook: Spanglish. Spanglish is all about interchanging español and English…
We’re proud to announce that we have partnered with the La Costeña and Jumex brands to launch Mexicorico.com, a new bilingual digital platform showcasing recipes and tips focused on the true essence of Mexican cuisine and food products. Targeting both…
Last month I had the pleasure of attending Google’s Hispanic marketing forum in New York. Of course it was great to reconnect with many colleagues who have helped shape the Hispanic online market, but most importantly it was great to…
Despite clear consumer preferences and major digital disruption in other industries, well established CPG companies have been slow to embrace e-commerce. Technology innovations that make online CPG shopping convenient and viable, such as Amazon Fresh, Amazon Dash and Prime Pantry,…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. For Alberto Navas,…
